How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

Limit Email Volume To Limit Email Fatigue

Decreasing email volume per month corresponds to increased subscriber engagement, according to a recent study by SendGrid, potentially steering marketers toward strategies that limit inbox overload and email fatigue.

Voice search and data: The two trends that will shape online marketing in 2017

As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.

How to Leverage Social Intent Data for Email Marketing

At this point, many marketing organizations have adopted a digital marketing platform.