Omnichannel marketing is a competitive advantage for B2B marketers this year

The real opportunity to close sales in 2021 isn’t a return to normal, but rather a growth in omnichannel performance.

How to Get More Sales from Your Brand's Email List This Holiday Season

Connect with subscribers who have holiday shopping on the brain.

Customer data can help brands boost loyalty and brand revenue

Trust, reliability and making good on brand promises have always been the cornerstones of customer loyalty. Brands that offer a frictionless, flexible customer experience (CX), one that empowers consumers to get the products, services or answers they need, are rewarded by customers returning for more.

Report: Email delivers for retailers

Email saw a surge in performance over the 2020 holiday season.

4 cloud and data trends to look for in 2021

We spoke with experts who explained that 2021 will be a year when those obstacles — workers unaccustomed with cloud tools, applications that aren’t optimized for the cloud, and remote security — will be addressed. They foresee four trends in particular.

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation.

Using Digital Transformation To Combat Business Growth Stagnation

If implemented correctly, digital transformation can be an important enabler of growth.

Digital Marketing Tips for Small Businesses with a Low Budget

We have some great digital marketing tips and tricks for SMEs who haven’t got a massive budget and so need cost-effective solutions. Read on to find out what they are and drive high-quality traffic to your business.

The Democratization of Data-Driven Marketing and Selling Tools

Like many technology-driven innovations it’s become democratized for the masses, with many ways to utilize it to drive customer and revenue growth. Here are four ways companies can utilize data to make their marketing dollars work a little harder.

Email has been pivotal in 2020 but relevance is still key to engagement

The email channel has been a saviour for many brands during the Covid-19 pandemic, despite its demise being predicted for many years. But to remain effective, brands must organise their data effectively to personalise communication with customers.

Measuring Your Success During the Season of Selling

We’re going to explain what data you should be looking for, how to analyze it, and how to use it for more success in future years.

What is the difference between a Customer Data Platform and a Marketing Automation Platform?

Great customer experiences start with great unified customer data.

Social Media vs. Email Campaigns: Followers or Lists?

Your email lists and social media followers are both integral parts of a comprehensive digital strategy. Learn how to leverage both of them.