Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

5 Tips for Boosting Sales After the Holidays

It’s January—time to celebrate the revenue success brought on by the holidays. High fives all around. Now that the most profitable season of the year is over, how can your business overcome that potential post-holiday sales dip?

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

The Top Digital Channels for Generating B2B Leads

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.

Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

Not only is email marketing NOT dying, it is still the most trusted form of communication.

Driving Registration: The Key to Successful Webinars

Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they're receptive and hitting them with a message that resonates.

The Ultimate Email Marketing Guide to Get You More Sales

Did somebody say – ‘email marketing is dead’? You might want to route some stats their way. As of January 2017, an estimated 3.7 billion web users were using email accounts.

Digital Marketing: When To Outsource, When To Do It In-House

According to the 2016 Gartner Marketing Organizational Design and Strategy Survey, more than half of marketing leaders say their current marketing organization relies heavily on agencies and third parties and only 19% have a strong in-house focus.

5 Questions to Improve Your Digital Marketing

Are you using every available resource to make your digital marketing a success?

5 Common Mistakes in B2B Digital Ad Campaigns

A successful B2B digital marketing strategy has a lot of moving parts, including an engaging website, search engine optimization, blogging, advertising, email marketing, content offers and much more.

How Not To Lose Sight Of Your Brand With Digital Marketing

In an ever-expanding digital world, brands can feel the pressure to be all things to all people. But it doesn’t need to be so complicated, writes uberbrand managing director Dan Ratner