How Not To Lose Sight Of Your Brand With Digital Marketing

In an ever-expanding digital world, brands can feel the pressure to be all things to all people. But it doesn’t need to be so complicated, writes uberbrand managing director Dan Ratner

Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

10 Superb Digital Marketing Stats from This Week

Luckily, we've got a fine set of stats to see you happily through to February. This week we're covering news about cart abandonment, adspend, dodgy ads, and lots more. Don't forget to download the Internet Statistics Compendium for even further info.

5 Tips for Boosting Sales After the Holidays

It’s January—time to celebrate the revenue success brought on by the holidays. High fives all around. Now that the most profitable season of the year is over, how can your business overcome that potential post-holiday sales dip?

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

Driving Registration: The Key to Successful Webinars

Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they're receptive and hitting them with a message that resonates.

10 Ways Digital Marketing Will Evolve in 2017

As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.

Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

Not only is email marketing NOT dying, it is still the most trusted form of communication.

Intent And Transition Are Everything In Digital Marketing

Since the world consists of numerous types of media and channels, attribution of sales is difficult. Therefore, planning your investments isn't simple.

In Trying Times, Email Still Cuts Through the Dissonance in Digital Marketing

In a presidential campaign that was noisier than usual, it seemed like some of the loudest rattlings involved emails.

9 Digital Marketing Tools You Can't Live Without

To help you kick off 2017 right and reach your marketing goals this year, I’ve put together a list of must-have digital marketing tools that simplify and enhance work life, day in and day out.