In B2B Direct Mail, Be Relevant, Creative and Timely

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy.

How to Combine Direct Mail and Email to Deliver a Killer Marketing Campaign

A multi-platform strategy creates an engaging one-two punch campaign that’ll have current customers coming back for more and win over new ones.

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.