How to Create Catchy, Effective Subject Lines for Link Outreach

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

How To Make Your Email Marketing Campaigns Stand Out In 2018

Email marketing continues to top the lead-generating strategies list. It’s increasingly being used to. Engage visitors to your website who require a longer sales cycle. Reengage past customers. Continually deepen your relationships with your subscribers while learning more about them so that you can best serve them

Email Marketing 101: What You Should Know About Subject Lines, From Lines, and More

Though there are always new apps coming into the market, the most important app on phones today, for both consumers and entrepreneurs, is the email app.

3 Email Marketing Tips to Boost Father’s Day Sales

With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap into your existing customer base (and extend your reach to new customers as well!) by giving them a deal they just can’t pass up.

4 Ways to Make Customers Crave Your Emails

Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.

Five Simple Ways To Double Your Email Marketing Open Rates This Week

Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you. Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers -- those with lists of more than a million subscribers, small businesses with barely 5,000 subscribers and even people who purchased a list of 80,000 names. You name it.

7 Email Trends to Watch in 2018

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.

How to Perfect Your Follow-Up Emails

There’s something you need to know about crafting the perfect follow-up email. Ready? One email isn’t going to cut it. I know this to be the case. In May 2017, my company used several follow-up tactics to generate an 85 percent open rate and 45 percent reply rate for one of our clients. We’ve used the same strategies to schedule more than 25,000 client sales meetings.

2018 Worldata Email Marketing Calendar

Get the 2018 B2B and B2C Email Marketing Calendar Today!

How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?