What Makes Sales Email Templates Work

Sales email templates should help you customize — not send — faster.

How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

ePrivacy Reform: Privacy and Electronic Communications Regulations (PECR) Under Review

While preparations for the GDPR dominate the headlines, it’s not the only change for the digital economy.

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.

Merchandising for Email Marketing

Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue.

Email Marketing Q&A: Top 4 Questions

Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed.

How to Generate Leads from Social Media

Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them.

6 Common Marketing Email Subject Line Mistakes to Avoid

You may have drafted the perfect marketing email. It may have the most appealing design, the most compelling copy, and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain.

Limit Email Volume To Limit Email Fatigue

Decreasing email volume per month corresponds to increased subscriber engagement, according to a recent study by SendGrid, potentially steering marketers toward strategies that limit inbox overload and email fatigue.

Why Email Marketing Is The Answer To GDPR Consent Concerns

As is only right and proper for an organisation representing direct marketers' interest, the DMA has been vocal on the implications for its members of GDPR becoming law in a little over a year.

3 Reasons Your Email Marketing Doesn’t Work

Email is an incredible and still-undervalued marketing tool—one that allows you to reach out to both past and potential clients directly with a personalized message and a tailored value proposition.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

Email Tracking Is More Than a Marketing Tool

Marketers often use a tool called email tracking to monitor their marketing campaigns. According to Check Point Software, cybercriminals can also use this technology to map out networks they want to penetrate.

Is it Time to Assess Your Email Marketing Strategy?

It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers.

How to Leverage Social Intent Data for Email Marketing

At this point, many marketing organizations have adopted a digital marketing platform.

Infographic: 119 Facts You Don’t Know About Email Marketing

Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email.