How Effective Is Your Email Marketing?

Email is still one of marketing’s greatest tactics, but how effective is your email marketing?

ePrivacy Reform: Privacy and Electronic Communications Regulations (PECR) Under Review

While preparations for the GDPR dominate the headlines, it’s not the only change for the digital economy.

Effective Digital Marketing Approaches For Growing Your Business

Business growth is directly proportional to profits recorded. Traditional marketing approaches are fading away. However, you can now count on current digital marketing methods for your business to gain traction.

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.

4 Online Marketing Techniques That Will Get You the Results You Need

To put it plainly, if you have an online business, you need to run online marketing campaigns. In fact, even if you have an offline business, you still most likely need to run an online campaign.

Email Marketing Q&A: Top 4 Questions

Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed.

The Top Digital Channels for Generating B2B Leads

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.

How to Generate Leads from Social Media

Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them.

6 Common Marketing Email Subject Line Mistakes to Avoid

You may have drafted the perfect marketing email. It may have the most appealing design, the most compelling copy, and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain.

Limit Email Volume To Limit Email Fatigue

Decreasing email volume per month corresponds to increased subscriber engagement, according to a recent study by SendGrid, potentially steering marketers toward strategies that limit inbox overload and email fatigue.

A Beginner's Guide to Email Marketing Automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.

Why Email Marketing Is The Answer To GDPR Consent Concerns

As is only right and proper for an organisation representing direct marketers' interest, the DMA has been vocal on the implications for its members of GDPR becoming law in a little over a year.

Go For The Gold with Email Marketing

Sold customers are the most valuable assets a company has.

Is it Time to Assess Your Email Marketing Strategy?

It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

Email Tracking Is More Than a Marketing Tool

Marketers often use a tool called email tracking to monitor their marketing campaigns. According to Check Point Software, cybercriminals can also use this technology to map out networks they want to penetrate.

How to Leverage Social Intent Data for Email Marketing

At this point, many marketing organizations have adopted a digital marketing platform.

Five Ways to Gain Customer Insight: A Guide for Marketers

Legendary Baseball Hall of Famer and Yankees catcher Yogi Berra once said, "You can observe a lot by watching." The humor aside, there's a lot of truth in that statement.