Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.

Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue.

Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed.

Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them.

You may have drafted the perfect marketing email. It may have the most appealing design, the most compelling copy, and the most enticing call-to-action. But unless its recipients open it, all your efforts are in vain.

Decreasing email volume per month corresponds to increased subscriber engagement, according to a recent study by SendGrid, potentially steering marketers toward strategies that limit inbox overload and email fatigue.

As is only right and proper for an organisation representing direct marketers' interest, the DMA has been vocal on the implications for its members of GDPR becoming law in a little over a year.

Email is an incredible and still-undervalued marketing tool—one that allows you to reach out to both past and potential clients directly with a personalized message and a tailored value proposition.

Get the 2017 B2B and B2C Email Marketing Calendar Today!

Marketers often use a tool called email tracking to monitor their marketing campaigns. According to Check Point Software, cybercriminals can also use this technology to map out networks they want to penetrate.

It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers.

At this point, many marketing organizations have adopted a digital marketing platform.

Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email.