Want real email results? Stop focusing on the open rate

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not all about the open. It’s all about the clicks. What are your customers clicking on in the email? Are you mapping those clicks and learning from them?

3 Reasons Your Email Marketing Conversion Rates are Low

When it comes to sending emails, it’s not enough to craft a compelling message and send it to your subscribers’ inboxes. You need to make sure people are opening your emails and ultimately converting.

5 Email Marketing Tips to Grow Your Small Business

As a small business owner, it’s tough to decide which marketing strategies to invest in. After all, you can promote your business using social media, blog content, video sharing mediums such as YouTube or Vimeo and even put out routine press releases sharing good news with your loyal followers.

How To Add Personality To Your Email Campaigns

When it comes to promoting a show or event, email is your best friend, as it still yields a higher return on investment than many forms of promotion. For emails to be effective, however, they need to grab readers attention. Here we look at how.

Email Marketing 101

Email marketing is one of the leading ways for businesses to connect with customers and build loyalty and brand awareness. Veterinary practices are no exception.p>

11 Valuable Tips on How to Generate Revenue Through Emails

Email marketing found its inception in the late 90’s. Since then, it has worked wonders for marketers across the globe and has been the frontrunner in online marketing. According to a report by Radicati’s 2016 Email Statistics, 3 billion people are bound to use emails by 2020. Also, about 86% of business professionals prefer emails for business deals. So, in spite of all the buzz of social media marketing, email marketing still tops the list in terms of conversion rates.

Email Marketing 101: What You Should Know About Subject Lines, From Lines, and More

Though there are always new apps coming into the market, the most important app on phones today, for both consumers and entrepreneurs, is the email app.

3 Email Marketing Tips to Boost Father’s Day Sales

With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap into your existing customer base (and extend your reach to new customers as well!) by giving them a deal they just can’t pass up.

How Not to Mess up Your Email Subject Lines

In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.

Draw More Leads to Your Email List With These Tips

At one point, Entrepreneur Network partner Ben Angel had nearly no money to devote towards spending on building out his email list. But, with time and the application of a few hacks, he was able to build up his number of subscribers from zero to 100,000.

4 Ways to Make Customers Crave Your Emails

Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.

Five Simple Ways To Double Your Email Marketing Open Rates This Week

Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you. Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers -- those with lists of more than a million subscribers, small businesses with barely 5,000 subscribers and even people who purchased a list of 80,000 names. You name it.

2018 Worldata Email Marketing Calendar

Get the 2018 B2B and B2C Email Marketing Calendar Today!

Email Marketing 101

Email marketing is one of the leading ways for businesses to connect with customers and build loyalty and brand awareness. Veterinary practices are no exception.

These three subject line tools will explode your EDM click throughs

Subject lines – like meta descriptions and social shares – should provide a distilled version of a larger content piece without losing its purpose, says a new report from Hubspot. The report, ‘100 email subject lines we actually clicked’, highlights the most successful categories of subject lines.

Four Tips to Follow with Your Next Email Marketing Campaign

One of the key points of living in the Age of Information is the digitalization of most information. Today, people prefer to look online for merchandise instead of walking around malls or brick-and-mortar retail locations. Naturally, the next step is to bring the product to the customer directly. This is why email marketing campaigns are currently so important in almost any business vertical. Here are the best 4 tips to follow with your next email marketing campaign.

How to Perfect Your Follow-Up Emails

There’s something you need to know about crafting the perfect follow-up email. Ready? One email isn’t going to cut it. I know this to be the case. In May 2017, my company used several follow-up tactics to generate an 85 percent open rate and 45 percent reply rate for one of our clients. We’ve used the same strategies to schedule more than 25,000 client sales meetings.