Understanding Email and Data Appends, for Marketing

Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones.

4 Ways to Win the Inbox in 2017

A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.

Now Is the Time for Retailers to Blast Holiday Email Campaigns

If the 2015 holiday shopping season is any indication, retailers would be wise to start their holiday email marketing campaigns if they’re going to get shoppers’ attention this year.

20 Tips to Boost Your Holiday Email Success

The holiday season is when email marketing really comes into its own. Subscribers who may have tuned out earlier in the year suddenly become receptive to promotional emails again.

Responsive Design and Mobile’s Next Moves for Email Marketing

Mobile has undoubtedly altered the way we connect, communicate, and conduct business.

7 Step Email Marketing Checkup for Retailers

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

7 Tips to Running a Successful Email Marketing Campaign

Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It's safe to say email is a tough game, but there are still ways to win.

5 Tips to Optimizing Personalization

Personalization has increasingly become a staple for brand marketing, however, there is a very fine line between personalization and stalking.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

Should You A-B Test Email Marketing Campaigns?

If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience.

How to Leverage Your Email Marketing

While some might disagree, I firmly believe that email marketing is still an important and effective facet of digital marketing.

Why 2017 is the Year of Email Marketing (No Matter What Anybody Tells You)

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

3 Reasons Your Email Isn't Driving Sales - And How to Fix It

Email marketing works – it’s one of the highest revenue generators for businesses among marketing channels.

3 Ways Direct Marketers Can Learn from Social Marketing

We all see consumer behavior changing rapidly as hyper-connectivity reshapes long-standing habits and the born-digital members of the Millennial and GenZ generations take their place as many brands' primary targets.

3 Reasons Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because email open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.