Email marketing found its inception in the late 90’s. Since then, it has worked wonders for marketers across the globe and has been the frontrunner in online marketing. According to a report by Radicati’s 2016 Email Statistics, 3 billion people are bound to use emails by 2020. Also, about 86% of business professionals prefer emails for business deals. So, in spite of all the buzz of social media marketing, email marketing still tops the list in terms of conversion rates.

Though there are always new apps coming into the market, the most important app on phones today, for both consumers and entrepreneurs, is the email app.

With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap into your existing customer base (and extend your reach to new customers as well!) by giving them a deal they just can’t pass up.

In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.

Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.

Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you. Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers -- those with lists of more than a million subscribers, small businesses with barely 5,000 subscribers and even people who purchased a list of 80,000 names. You name it.

Email marketing is one of the leading ways for businesses to connect with customers and build loyalty and brand awareness. Veterinary practices are no exception.

Subject lines – like meta descriptions and social shares – should provide a distilled version of a larger content piece without losing its purpose, says a new report from Hubspot. The report, ‘100 email subject lines we actually clicked’, highlights the most successful categories of subject lines.

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.

There’s something you need to know about crafting the perfect follow-up email. Ready? One email isn’t going to cut it. I know this to be the case. In May 2017, my company used several follow-up tactics to generate an 85 percent open rate and 45 percent reply rate for one of our clients. We’ve used the same strategies to schedule more than 25,000 client sales meetings.

Get the 2018 B2B and B2C Email Marketing Calendar Today!