Want real email results? Stop focusing on the open rate
Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not all about the open. It’s all about the clicks. What are your customers clicking on in the email? Are you mapping those clicks and learning from them?
5 Email Marketing Tips to Grow Your Small Business
As a small business owner, it’s tough to decide which marketing strategies to invest in. After all, you can promote your business using social media, blog content, video sharing mediums such as YouTube or Vimeo and even put out routine press releases sharing good news with your loyal followers.
3 Reasons Your Email Marketing Conversion Rates are Low
When it comes to sending emails, it’s not enough to craft a compelling message and send it to your subscribers’ inboxes. You need to make sure people are opening your emails and ultimately converting.
How To Add Personality To Your Email Campaigns
When it comes to promoting a show or event, email is your best friend, as it still yields a higher return on investment than many forms of promotion. For emails to be effective, however, they need to grab readers attention. Here we look at how.
Email Marketing 101
Email marketing is one of the leading ways for businesses to connect with customers and build loyalty and brand awareness. Veterinary practices are no exception.p>
3 Email Marketing Tips to Boost Father’s Day Sales
With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap into your existing customer base (and extend your reach to new customers as well!) by giving them a deal they just can’t pass up.
7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers
GDPR'S IMPACT ON CREATIVITY
Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)
10 essential facts and statistics about email marketing.
Email Marketing Stats and Tips to Guide Your 2018 Strategies
Email marketing automation statistics and tips to guide your next campaign strategy.
How Not to Mess up Your Email Subject Lines
In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.
6 Ways Email Marketing Can Boost SEO Results
As a marketer, you likely associate SEO with things like site links, SERPs, and keyword research. But have you considered how email can help you boost your performance in SEO? Marketing emails aren’t ranked by search engines, and the goal of an email campaign is usually to get opens and click-throughs—not to boost your SEO.
4 Ways to Make Customers Crave Your Emails
Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.
Five Simple Ways To Double Your Email Marketing Open Rates This Week
Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you. Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers -- those with lists of more than a million subscribers, small businesses with barely 5,000 subscribers and even people who purchased a list of 80,000 names. You name it.
Cookies And Consent: How GDPR Impacts Online Tracking
GDPR'S IMPACT ON CREATIVITY
Email Marketing 101
Email marketing is one of the leading ways for businesses to connect with customers and build loyalty and brand awareness. Veterinary practices are no exception.
These three subject line tools will explode your EDM click throughs
Subject lines – like meta descriptions and social shares – should provide a distilled version of a larger content piece without losing its purpose, says a new report from Hubspot. The report, ‘100 email subject lines we actually clicked’, highlights the most successful categories of subject lines.
7 Email Trends to Watch in 2018
2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.
5 Email Marketing Tips to Stand Out in the Inbox
Things to bring some ‘oomph’ to your audience’s inbox.