Five Tactics to Improve Email Marketing for Your Legacy Brand

A legacy brand has a responsibility to match up to their customers’ expectations and uphold a certain image.

How to Launch Your First Email Marketing Campaign and Get the Results You Want

What can you do to be successful with your first email campaign?

Want real email results? Stop focusing on the open rate

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not all about the open. It’s all about the clicks. What are your customers clicking on in the email? Are you mapping those clicks and learning from them?

3 Reasons Your Email Marketing Conversion Rates are Low

When it comes to sending emails, it’s not enough to craft a compelling message and send it to your subscribers’ inboxes. You need to make sure people are opening your emails and ultimately converting.

5 Email Marketing Tips to Grow Your Small Business

As a small business owner, it’s tough to decide which marketing strategies to invest in. After all, you can promote your business using social media, blog content, video sharing mediums such as YouTube or Vimeo and even put out routine press releases sharing good news with your loyal followers.

Your Guide to Decoding Email Marketing Jargon

Important email marketing verbiage you need to know to take control of your email marketing.

Five Ways To Improve Your Email Marketing Content

If you are not sure how to create valuable content for your users via email, keep reading.

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

GDPR'S IMPACT ON CREATIVITY

3 Email Marketing Tips to Boost Father’s Day Sales

With Father’s Day right around the corner, it’s about time you start thinking about what you’re going to do in terms of email marketing. After all, everyone’s going to be on the hunt for the perfect gift for dad, so why not tap into your existing customer base (and extend your reach to new customers as well!) by giving them a deal they just can’t pass up.

Email marketing – why subject lines really matter

If you want your email to convert – you have to sell your offer in the subject line.

How to Get the Most Out of Your Email Marketing

It’s the most reliable way to connect with customers.

How Not to Mess up Your Email Subject Lines

In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.

4 Ways to Make Customers Crave Your Emails

Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send.

Five Simple Ways To Double Your Email Marketing Open Rates This Week

Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you. Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers -- those with lists of more than a million subscribers, small businesses with barely 5,000 subscribers and even people who purchased a list of 80,000 names. You name it.

Cross-Team Coordination Imperatie for Email Marketing Success

Teams in different departments—as well as different geographic regions—need to coordinate on their messaging.

Apply These 3 Techniques For Better Email Marketing Campaigns

Here are three things your email marketing strategy could be missing.

Email Marketing And Social Media: How To Combine Your Efforts In 2018

Here’s how to combine email marketing and social media.

Email Marketing 101

Email marketing is one of the leading ways for businesses to connect with customers and build loyalty and brand awareness. Veterinary practices are no exception.

These three subject line tools will explode your EDM click throughs

Subject lines – like meta descriptions and social shares – should provide a distilled version of a larger content piece without losing its purpose, says a new report from Hubspot. The report, ‘100 email subject lines we actually clicked’, highlights the most successful categories of subject lines.