How to Launch Your First Email Marketing Campaign and Get the Results You Want

What can you do to be successful with your first email campaign?

Want real email results? Stop focusing on the open rate

Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all about the open.” I just heard that line at a recent conference, and it took all my willpower not to challenge the speaker right at the podium. Folks, it’s not all about the open. It’s all about the clicks. What are your customers clicking on in the email? Are you mapping those clicks and learning from them?

5 Email Marketing Tips to Grow Your Small Business

As a small business owner, it’s tough to decide which marketing strategies to invest in. After all, you can promote your business using social media, blog content, video sharing mediums such as YouTube or Vimeo and even put out routine press releases sharing good news with your loyal followers.

How to Get Your Emails Opened in 2018

Modern consumers are extremely savvy when it comes to marketing. Millennials, in particular, are aware of marketing messages and often take pains to avoid them. So in 2018, it might be time to re-examine your email marketing methods to appeal to today’s audiences.

How to Create Catchy, Effective Subject Lines for Link Outreach

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers

GDPR'S IMPACT ON CREATIVITY

How Not to Mess up Your Email Subject Lines

In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.

Five Simple Ways To Double Your Email Marketing Open Rates This Week

Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you. Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers -- those with lists of more than a million subscribers, small businesses with barely 5,000 subscribers and even people who purchased a list of 80,000 names. You name it.

6 Ways Email Marketing Can Boost SEO Results

As a marketer, you likely associate SEO with things like site links, SERPs, and keyword research. But have you considered how email can help you boost your performance in SEO? Marketing emails aren’t ranked by search engines, and the goal of an email campaign is usually to get opens and click-throughs—not to boost your SEO.

The Current State Of Email Marketing Programming: What Can And Can’t Be Used

Delve deep into the nitty gritty of email marketing.

Cookies And Consent: How GDPR Impacts Online Tracking

GDPR'S IMPACT ON CREATIVITY

Email Marketing And Social Media: How To Combine Your Efforts In 2018

Here’s how to combine email marketing and social media.

Email Marketing 101

Email marketing is one of the leading ways for businesses to connect with customers and build loyalty and brand awareness. Veterinary practices are no exception.

These three subject line tools will explode your EDM click throughs

Subject lines – like meta descriptions and social shares – should provide a distilled version of a larger content piece without losing its purpose, says a new report from Hubspot. The report, ‘100 email subject lines we actually clicked’, highlights the most successful categories of subject lines.