#EmailMarketing related marketing articles

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

6 Best Digital Marketing Courses and Certifications in 2024

In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

How businesses can win over AI skeptics

In a short time, AI has gone from being a technology used by the tech elite to one that most people use—or at least encounter—daily. AI is being deployed in health apps, customer service interactions, on social media, and in marketing emails, to name just a few examples. While companies are building their own AI and figuring out how the technology fits into their businesses, they’re also facing the challenge of how to transparently convey the ways in which they’re using these advancements.

Q&A: How Oracle improves email marketing to increase sales

Justin Thorp joined Oracle through an acquisition in 2016, and now he’s guiding email marketing and audience strategy for the global tech company. A core part of the job is finding ways to use email marketing more effectively to drive revenue growth. Part of that effort includes looking at how to best use Oracle’s audience marketing data, in email and together with all other channels. Thorp works closely with channel leads across digital marketing to figure out how they can leverage customer data. Here’s a discussion with Thorp about his experience as a marketer at Oracle, including how using a customer data platform has helped his team execute.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

Net Atlantic Revolutionizes Email Marketing with Launch of AI-Powered Tools

Empowering email marketers with Idea Workshop, Email Writer, and Copy Optimizer AI tools

The (Underrated) Power of Email Deliverability: What Marketing Leaders Need To Know

The evolution of inboxes and systems means agility is key in auditing and advancing investments to reach consumers, ensuring that email also levels up into a larger, omnichannel engagement strategy. As marketers look to refine and refresh their strategies to keep up with shifting demands, keep these four areas in mind.

Evvnt and Letterhead Forge Partnership to Revolutionize Email Marketing for Events

Evvnt and Letterhead's strategic partnership aims to redefine email marketing for events, leveraging advanced technology for improved engagement and ticket sales.

Building an Email Marketing List

Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.

2024: The Year AI Revolutionizes Digital Marketing

2024 marks a significant leap forward in digital marketing, fueled by advancements in AI technology.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo

Littledata now integrates with Klaviyo (NYSE: KVYO) for enhanced identity resolution, boosts Klaviyo Attributed Value (KAV), and optimizes email/SMS marketing.

Omnisend Review

A beginner-friendly marketing platform for e-commerce brands

The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

6 Ways To Boost Email Engagement By 86%

So here are the transformative strategies that will result in higher engagements and conversions:

Business Newsletter & Email Marketing Strategy Guide Released By ScottHall.co

The new guide from digital marketing specialist, Scott Hall, takes readers through the process of starting up a successful business newsletter, using the latest email marketing techniques.

‘Bullish’ marketing industry plans to boost spending power in 2024

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.

Brand Building in the Digital Age: Navigating the Online Landscape

Seizing the opportunities provided by the online landscape is clearly important — and easier said than done. Factors such as industry, business size, financial resources, and platform all determine the most impactful strategy for your specific business. Not sure where to start? In this article, business experts provide their insights into strategies for building your brand amid a crowded marketplace.

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