Omnichannel marketing is a competitive advantage for B2B marketers this year

The real opportunity to close sales in 2021 isn’t a return to normal, but rather a growth in omnichannel performance.

How CRMs Streamline Email Marketing

Using CRM and email marketing tools together can help you create targeted, personalized campaigns.

5 Tips to Maximize Paid Acquisition for Email Marketing

Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail.

Guide to Loyalty Marketing Automation

The workings of loyalty will really take a company far. An automated loyalty manager will be your best friend in this, but anyway, what is loyalty marketing automation? Here’s a walkthrough on this

Digital Strategies to Engage Local Customers and Streamline the Buying Process in a Remote Society

Local business is continuously getting more competitive, which means getting noticed can be more difficult, especially in a society where most consumers aren't interacting with businesses in person.

SMS Polling for Business

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

Retailers Build Better Customer Engagement With Text Messaging

Jeremy Goldman, principal analyst of eMarketer, in a recent podcast discusses the growth of SMS marketing, stating that many brands are moving towards more text messaging and migrating from email to SMS to reach customers where they are in the shopping journey. Goldman said about SMS, “It is one of the best ways to reach customers.”

Celebrating 28 Years of SMS

SMS Engagement Stats

The True Effect of Engaging Visuals in Email Campaigns

Even the best email copy needs a strong visual element. Images and videos can lead to much better email performance. Visual content allows you to strengthen your message and include information that can’t be communicated with text.

Outlook 2021: The importance of creating diversified content across different social media Platforms

By diversifying content, marketers have the scope to connect with their customers using a wide array which keeps the latter hooked on to the offerings of the former.

4 Effective Mobile Marketing Strategies for 2021

Our goal today is to reveal four effective mobile marketing strategies you can use to help your brand thrive following the new year.

The 12 Days of Christmas – Consumerist Chronicles

with the correct marketing strategies and promotions, you can make your Christmas marketing a breeze and spend more time relaxing and enjoying the festival season.

The Paradox Of Marketing At Scale

So, how can marketers cut through the noise? As the co-founder, president and CEO of a digital experience platform, I believe it's simple: Their martech strategy needs to put people first. Instead of amassing new technology just to keep up, marketers need to create a focused tech stack that prioritizes real, human engagement every step of the way.

Automated Email Sequence Examples

Automated email sequences can keep your customers engaged based on their actions and behaviors.

Partnership Marketing: How to to Build Links & Visibility

Partnership marketing is an often overlooked but proven marketing and SEO tactic. Learn more about it, its benefits, and how to get the most out of it here.

10 Business Tools to Do All Your Heavy Lifting

If you need a little extra help, we've rounded up some of the top deals on business tools that can do some of the heavy lifting for you. Check them out.