Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout

Marketing giant Mailchimp has acquired Chatitive, a Seattle startup that helps businesses communicate with customers via text messaging.

A beginner’s guide to Google Analytics for startups

At first, Google Analytics might feel intimidating, but, once you understand how it works and identify the key metrics necessary for your business, it may soon become one of your favourite (and most useful!) marketing tools.

Ten Quick Startup Marketing Tips

Marketing at a startup can feel like an uphill battle, with lofty goals and minimal resources, like staff and budget. Having worked with a number of startups to help build and scale their marketing teams, here are some of the top tips I’ve compiled:

Marketing Automation – Do a little or do a lot

Ultimately, by automating your marketing processes you will; drive more engagement, create more leads and most importantly generate more revenue.

SMS Polling for Business

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

2021 is the year to start focusing on these 10 important marketing and sales skills

If you’re looking to up your marketing game in 2021, here are the best courses that’ll help you do exactly that.

Retailers Build Better Customer Engagement With Text Messaging

Jeremy Goldman, principal analyst of eMarketer, in a recent podcast discusses the growth of SMS marketing, stating that many brands are moving towards more text messaging and migrating from email to SMS to reach customers where they are in the shopping journey. Goldman said about SMS, “It is one of the best ways to reach customers.”

27 Free & Low-Budget Marketing Ideas for Any Business

So let’s get started on these marketing strategies that won’t put a dent in your wallet.

Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover ways to increase your ecommerce business' future sales.

E-commerce Marketing Tools to Grow Bigger Faster

Let’s get to it. Here are my picks for the best e-commerce marketing tools to help your business grow bigger, faster.

How To Grow Your Tech Company With Email Marketing In 2021

Let's take a look at some of the most impactful ways you can boost the success of your email campaigns. This advice is intended to help you build your list, nurture leads and secure more sales.

Two Trends Marketers Should Consider To Invest In Their Future

As the future of digital marketing may not show any signs of slowing, this is the critical time to start re-examining email strategies and invest in solutions that push your organization to the next level. Here are two that show incredible traction and potential:

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales

Here are the four most important takeaways for online retailers: