From Big Data to Big Personalization

The promise of big data: Companies can better know their customers and act on that information through effective personalization and segmentation.

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.