Turn Your Email Challenges into Opportunities to Get More Personal

Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance -- and are enhanced by -- your other digital marketing activities.

5 Tips for Boosting Sales After the Holidays

It’s January—time to celebrate the revenue success brought on by the holidays. High fives all around. Now that the most profitable season of the year is over, how can your business overcome that potential post-holiday sales dip?

7 Step Email Marketing Checkup for Retailers

If you’re in online marketing, you’ve likely heard the news...More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.

Wait! Avoid These Mistakes or Fail at Email Marketing - Part 1

Your curiosity, and your inner entrepreneur, tell you..It. Is. Time. You’re ready to embrace the most effective marketing channel known to brands. Email Marketing.

2017 Worldata Email Marketing Calendar

Get the 2017 B2B and B2C Email Marketing Calendar Today!

Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

Not only is email marketing NOT dying, it is still the most trusted form of communication.

2017: A Great Year Ahead for Email Marketing!

2016 has been a big year for email marketing! It ranked as one of the top three traffic drivers on Black Friday and DMA’s recent consumer email tracking study highlights that consumers are in fact interested in receiving emails in their inbox.

Achieving Email Marketing Success in 2017 Editor's Pick!

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year.

Email Marketing, the Dark Horse That Won't Let You Down

When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media.

5 Tips for Improving Your Online Presence with Social Media Marketing

Engaging with your target audience and improving your online brand presence with social media marketing is vital to any business.

Go For The Gold with Email Marketing

Sold customers are the most valuable assets a company has.

Email Marketing 101: 6 Ways it Can Boost Your Business

This blog post is the first installment of our new series, The Ultimate Guide to Email Marketing. Over the next eight weeks, we’ll feature a new article a week that covers a specific area of focus in email marketing! Want a sneak peek into the content?

Essential Tips for Email Marketing Success

Email marketing is a basic, yet elemental solution to reach out to millions of people in a matter of seconds.

What Is Email Marketing and How Do You Create a Successful Strategy?

Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

How to Ensure Your Email Campaign Grabs Your Customers' Attention

In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing.

It's a Whole New Data Ballgame, Marketers: Game-Changing Data for 2017

The game-changing element is that the metrics are now driven by human behavioral data, rather than only transactional data. Scoring these new indicators has been less tangible until now.

Should You A-B Test Email Marketing Campaigns?

If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience.

Email Marketing Trends: What's Hot in 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy.

Five Ways to Gain Customer Insight: A Guide for Marketers

Legendary Baseball Hall of Famer and Yankees catcher Yogi Berra once said, "You can observe a lot by watching." The humor aside, there's a lot of truth in that statement.