Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout

Marketing giant Mailchimp has acquired Chatitive, a Seattle startup that helps businesses communicate with customers via text messaging.

Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads.

Ten Quick Startup Marketing Tips

Marketing at a startup can feel like an uphill battle, with lofty goals and minimal resources, like staff and budget. Having worked with a number of startups to help build and scale their marketing teams, here are some of the top tips I’ve compiled:

Guide to Loyalty Marketing Automation

The workings of loyalty will really take a company far. An automated loyalty manager will be your best friend in this, but anyway, what is loyalty marketing automation? Here’s a walkthrough on this

Five Marketing Strategies For B2B E-Commerce

In this article, I’ll share with you five marketing strategies that I think work best for B2B e-commerce companies today:.

How Email Marketing Drives Business Success.

Email marketing is effective, convenient, and affordable.

SMS Polling for Business

Polls are an effective form of SMS outreach that can serve as another tool in your marketing strategy.

2021 is the year to start focusing on these 10 important marketing and sales skills

If you’re looking to up your marketing game in 2021, here are the best courses that’ll help you do exactly that.

7 Tips for Creating a Great Business Marketing Plan

Marketing is a key component in the success of every small business. Use these seven tips to create a plan that works for you.

How to Create the Best Marketing Strategy for 2021

Now taking a step forward, in this article, we’ve created a list of the best marketing strategies you should consider before making the one that works for you the most.

2021 Promises Dramatic Changes for Marketing

“This is a new year. A new beginning. And things will change.” Taylor Swift said these words more than five years ago, but the songwriter couldn’t have described 2021 more accurately to marketers today if she wanted to.

4 Effective Mobile Marketing Strategies for 2021

Our goal today is to reveal four effective mobile marketing strategies you can use to help your brand thrive following the new year.

E-commerce Marketing Tools to Grow Bigger Faster

Let’s get to it. Here are my picks for the best e-commerce marketing tools to help your business grow bigger, faster.

The Paradox Of Marketing At Scale

So, how can marketers cut through the noise? As the co-founder, president and CEO of a digital experience platform, I believe it's simple: Their martech strategy needs to put people first. Instead of amassing new technology just to keep up, marketers need to create a focused tech stack that prioritizes real, human engagement every step of the way.

How To Grow Your Tech Company With Email Marketing In 2021

Let's take a look at some of the most impactful ways you can boost the success of your email campaigns. This advice is intended to help you build your list, nurture leads and secure more sales.

2020 Worldata Email Marketing Calendar

Get the 2020 B2B and B2C Email Marketing Calendar Today!

Partnership Marketing: How to to Build Links & Visibility

Partnership marketing is an often overlooked but proven marketing and SEO tactic. Learn more about it, its benefits, and how to get the most out of it here.

Two Trends Marketers Should Consider To Invest In Their Future

As the future of digital marketing may not show any signs of slowing, this is the critical time to start re-examining email strategies and invest in solutions that push your organization to the next level. Here are two that show incredible traction and potential:

Business.com's Best of the Best Awards for 2020

These are the essential tools we chose as the best of the best for small businesses in 2020.

What you should know about marketing to millennials and Gen Z

5 things you should know about marketing to millennial and Gen Z audiences