Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
PPC budget planning: Aligning business goals, ad spend and performance
Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.
Sakana AI’s TreeQuest: Deploy multi-model teams that outperform individual LLMs by 30%
Japanese AI lab Sakana AI has introduced a new technique that allows multiple large language models (LLMs) to cooperate on a single task, effectively creating a “dream team” of AI agents. The method, called Multi-LLM AB-MCTS, enables models to perform trial-and-error and combine their unique strengths to solve problems that are too complex for any individual model.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
YouTube Reports 200 Billion Daily Views For Shorts Format
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership.
Data everywhere, alignment nowhere: What dashboards are getting wrong, and why you need a data product manager
In a world drowning in dashboards, one truth keeps surfacing: Data isn’t the problem — product thinking is.
An outcome-driven framework for core martech selection
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)
Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.
Google Ads adds new “Conv. value (incl. predicted)” metric
Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.
AI Is rewriting the data playbook — and knowledge graphs are page one
Enterprises are realizing that traditional architectures, even in the cloud, are not enough. AI needs more than access to data. It requires access to meaning and it needs to drive business outcomes for decision makers. That’s where knowledge graphs come in.
The ultimate Looker Studio SEO campaign dashboard for 2025
Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.
Why attention metrics matter in DOOH advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.
Mem0’s scalable memory promises more reliable AI agents that remembers context across lengthy conversations
Researchers at Mem0 have introduced two new memory architectures designed to enable Large Language Models (LLMs) to maintain coherent and consistent conversations over extended periods.
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.