Omnichannel marketing is a competitive advantage for B2B marketers this year

The real opportunity to close sales in 2021 isn’t a return to normal, but rather a growth in omnichannel performance.

Email Marketing Best Practices and Predictions for 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout

Marketing giant Mailchimp has acquired Chatitive, a Seattle startup that helps businesses communicate with customers via text messaging.

Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads.

40 Common Email Marketing Mistakes to Avoid

Soon, you’ll learn which common email mistakes to look for as you begin or refine your marketing campaigns. To keep those worrisome knots out of your stomach as you hit send,keep reading.

CRM Integrations for Small Businesses

Learn how integrating your CRM software with these nine third-party applications can streamline business operations and increase the value of every customer interaction.

Retailers Build Better Customer Engagement With Text Messaging

Jeremy Goldman, principal analyst of eMarketer, in a recent podcast discusses the growth of SMS marketing, stating that many brands are moving towards more text messaging and migrating from email to SMS to reach customers where they are in the shopping journey. Goldman said about SMS, “It is one of the best ways to reach customers.”

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

In this article, we will point out 5 unique email marketing ideas for any unforeseen situation such as the ones arising from pandemics and lockdowns.

The True Effect of Engaging Visuals in Email Campaigns

Even the best email copy needs a strong visual element. Images and videos can lead to much better email performance. Visual content allows you to strengthen your message and include information that can’t be communicated with text.

Email Design 101: Best Practices for Email Marketing Design

Quality email design plays a major role when it comes to making email marketing work.

Your Email Marketing Checklist For 2021 And Beyond

Here’s a helpful checklist to give your email marketing efforts the best push possible in 2021. Use these tips to win subscribers ethically and to give them content that will make them engage with your brand.

4 Effective Mobile Marketing Strategies for 2021

Our goal today is to reveal four effective mobile marketing strategies you can use to help your brand thrive following the new year.

Important Email Marketing Trends for 2021

It is time to consider some effective ways to ensure your email marketing strategy does not fall flat. in continuation we’ll describe in detail the email marketing trends for 2021.

Key Email Marketing Trends to Watch Out for 2021

Let’s see what are the trends that marketers will follow to take Email Marketing to the next level.

Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales

Here are the four most important takeaways for online retailers: