Opt-in Email Marketing Guide: Tips for Opt-in Email Campaigns
Opt-in email marketing helps ensure that the subscribers on your email list actually want to be there. A few best practices can help you build your email list.
Our Best Fall Newsletter Ideas to Inspire Your New Season Emails
Email newsletters help start, grow, and maintain relationships with your customers. And it’s those relationships that keep them coming back for your products or services. But after the fun of summer emails, generating fall newsletter ideas can feel challenging.
Essential Email Marketing Software: Types, Trends, and $14B Growth by 2027
Email marketing software is essential for businesses, with global spending projected to exceed $14 billion by 2027. Key types include newsletter tools like Mailchimp, automation platforms like ActiveCampaign, enterprise solutions like Oracle Responsys, and transactional services like SendGrid. Trends for 2025 emphasize AI personalization, interactivity, and privacy compliance, ensuring scalable demand generation.
MailGenius Launches AI Email Grader & Rewriter for Marketers
One of the best email deliverability software providers launches an AI Email Grader & Rewriter tool to boost conversions and sales across email campaigns.
11 email marketing platforms that actually understand your customers
Discover email platforms that respond to customer actions with automated, personalised messages, from abandoned cart recovery to birthday wishes and onboarding.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.