Study: Email marketing strategies must evolve as Black Friday's role shrinks
With the growth in e-commerce and mobile shopping, Black Friday has been losing its importance as a retail holiday.
Emojis to Win the Inbox
Should email marketers embrace emojis the same way that pop culture has?
3 simple rules for effective email marketing
Well-curated frequency and timing can make or break your open rates.
Mid-week emails key for engagement
Mid-week emails are the messages that find the best engagement.
More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing
Don't worry about annoying your customers. The data says they don't hate email.