#OpenRate related marketing articles

Why hotels should follow new sending requirements for marketing emails and what happens if they don’t

Here, we’ll seek to shed some light on these questions with an eye toward increasing engagement, better reaching customers.

Email Marketing Tactics That Work - Do this not that Jay Schwedelson Podcast

In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually.

New Email Rules 2024: Marketers, Authenticate or Get Trashed

Email authentication is now mandatory in 2024. To avoid emails going to spam or being blocked, marketers must urgently comply with new identity verification requirements from Google and Yahoo by authenticating their email sending infrastructure.

10 Email Marketing Tips To Grow Your Business in 2024

Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.

Trick or Treat: Pin Your High Hopes on Email Marketing Strategies during COVID-19 Pandemic

In this article, we will point out 5 unique email marketing ideas for any unforeseen situation such as the ones arising from pandemics and lockdowns.

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