4 questions to ask yourself before betting on AI in your business - and why
AI has the potential to democratize information and enhance productivity - but at Snowflake Summit 2025, business leaders emphasized that a few critical foundations need to be in place first.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
PPC budget planning: Aligning business goals, ad spend and performance
Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.
102 Expert iPhone Tricks You Should Know
Think you know iOS inside out? Trust us, there's way more to uncover. Unlock your iPhone's full potential.
How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.
Amazon strikes AI licensing deal with Hearst and Condé Nast
Rufus, the virtual shopping assistant, will now train on a slew of iconic publications.
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
How to expand your reach with reverse location targeting in Google Ads
Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.
Winning PR and Digital Marketing Strategies That Deliver Optimal ROI
As change is the only constant in our highly competitive and evolving economy, the PR and digital marketing landscape continues to shift. Based on Rosica’s Thought Leadership Measurement Matrix™ and insights gained from working across sectors like animal health, education, nonprofits, and healthcare PR, certain PR and marketing communications strategies are proving their worth. Here are some ways to stay ahead of the curve in the foreseeable future.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
How agentic AI is transforming the very foundations of business strategy
PwC's AI chief explains how forward-thinking leaders are preparing their people and processes for this unprecedented transformation.
Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
How AI Is Transforming Digital Marketing: 8 Examples and Case Studies
Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI ChatGPT Search quietly expanded its shopping search features by including Shopify as a data provider.
Perplexity's Comet AI browser is hurtling toward Chrome - how to try it
The agentic browser aims to compete with Chrome and Safari as the AI browser race heats up. Here's how it works.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.
Sephora doles out Lyft credits to transport shoppers to its stores
“Delivered to Beauty” incentivizes in-person shopping and will span five major U.S. cities.