Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

Not only is email marketing NOT dying, it is still the most trusted form of communication.

Nine Ways to Insure Your Email Invite

Email invitations are standard operating procedure for corporate events these days. But even seasoned pros will admit that keeping electronic messages out of the electronic trash is becoming a greater challenge.

Duck The Spam Folder With Seven Hidden Metrics: The Return Path Study

Email delivery is the dismal science of online marketing. You may devise a brilliant email campaign, only to find it fails because of delivery issues.

How to Combine Direct Mail and Email to Deliver a Killer Marketing Campaign

A multi-platform strategy creates an engaging one-two punch campaign that’ll have current customers coming back for more and win over new ones.

6 Tips To Make Email Marketing Your Strongest Asset

Email marketing has made it simple to keep in touch with your customers after the fact – erm, purchase.