#Segmentation related marketing articles

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

Future-Proofing Your Social Marketing Strategy in 2024

Much has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube. This entire transformation from text-only formats to video-heavy platforms happened in a concise time frame, indicating this medium’s dynamic nature. Social media is one of the most dynamic, fast-changing mediums out there, and it becomes essential to be connected with the changes, adapt to them and embrace them in one’s social media strategy.

Q&A: How Oracle improves email marketing to increase sales

Justin Thorp joined Oracle through an acquisition in 2016, and now he’s guiding email marketing and audience strategy for the global tech company. A core part of the job is finding ways to use email marketing more effectively to drive revenue growth. Part of that effort includes looking at how to best use Oracle’s audience marketing data, in email and together with all other channels. Thorp works closely with channel leads across digital marketing to figure out how they can leverage customer data. Here’s a discussion with Thorp about his experience as a marketer at Oracle, including how using a customer data platform has helped his team execute.

The Power of Data: How MedTech Companies Are Leveraging Digital Marketing for Success

In today’s rapidly evolving healthcare landscape, digital marketing has emerged as a powerful tool for MedTech companies seeking to connect with their target audience and drive business growth. Leveraging the power of data, these companies are employing innovative strategies to enhance their online presence, engage with customers, and ultimately achieve success in the competitive market. This article explores how MedTech companies are unlocking the potential of digital marketing to propel their businesses forward.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

Digital marketing trends in education: What you need to know

Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!

Building an Email Marketing List

Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.

15 Mailchimp Alternatives for Email Newsletters in 2024

In this article, we will take a look at the 15 Mailchimp alternatives for email newsletters in 2024. If you want to skip our detailed analysis, you can go directly to the 5 Mailchimp Alternatives for Email Newsletters in 2024.

Crucial components of successful email marketing campaigns for agents

Although considered as outdated by some marketers today, email marketing can still be vey effective today when it comes to communication with potential clients and generating fresh business for estate agents.

Omnisend Review

A beginner-friendly marketing platform for e-commerce brands

The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]

However, in this post, we’re going beyond the quadrant placements to look at the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between the impact of a trend and its adoption, and more.

Why is email marketing becoming more effective in 2023?

Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years

Mobile Marketing: The Key to Success in Today’s Digital Era

In this article, we’ll talk about how important mobile marketing is in today’s digital world. You can find out more about digital marketing at https://blog.partners1xbet.com/.

10 Email Marketing Tips To Grow Your Business in 2024

Email marketing allows you to communicate with your customers in a personalized way. Yet, it can be challenging to engage with your audience and build relationships through emails. In this guide, we’ll walk you through everything you need to know to create winning email marketing campaigns for your business. You’ll learn what email marketing is, why it matters and explore strategies that generate exceptional results.

Accredible Launches Credential Industry's First Email Campaigns

New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth

6 Ways To Boost Email Engagement By 86%

So here are the transformative strategies that will result in higher engagements and conversions:

The Essentials of Digital Marketing for Small Businesses: A Comprehensive Guide from John Lawton of Minneapolis

This comprehensive guide delves into each of these strategies, offering insights and actionable tips to help small businesses thrive online.

Email Marketing Software Market Size Reach to USD 3.3 Billion by 2031 : Key Factors Behind Market’s Hyper Growth

Proliferation of Big Data analytics in digital marketing & increasing ease of purchasing by removing location constraints create opportunities for market growth

Craft your perfect email marketing campaign using Squarespace tools

Email can be a vital way to maintain and build relationships with your users. Learn how Squarespace can offer the tools you need to to make those connections

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