When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
PPC budget planning: Aligning business goals, ad spend and performance
Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.
Omnisend unveils AI-enabled suite to support email marketing
Omnisend has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results. Omnisend provides email and SMS marketing platform for eCommerce brands.
Google Ads rolls out “AI Max” search match type in Search Term report
Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.
Generative Artificial Intelligence (AI) in Digital Marketing Market Opportunities and Strategies Report 2025-2034: Top 10 Players Control Just 15.2%, with IBM Leading at 3.48% Share
The global generative AI in digital marketing market will surge from $2.48 billion in 2024 to $35.12 billion in 2034, driven by demand for personalization and AI advancements.
20 Effective ChatGPT Prompts for Email Marketing
Using ChatGPT prompts for email marketing can transform how you create content, making the process faster.
Will AI ‘completely rewire’ loyalty programs?
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization
Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.
Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands
Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:
How to create personas for SEO: Aligning content with real search intent
When you market your business, who are you marketing to? Well, your audience, of course. But let’s dive a little deeper here. To be a truly effective marketer, you need to know: Who are the individuals that make up your audience? To find out, you need to create search engine optimization (SEO) personas.
How AI Detects Customer Hesitation (And Converts It Into Sales)
See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.
Email Marketing for Musicians Made Easy
Email marketing puts you center stage at a sold-out show for your die-hard fans. Your email list is a community you own, composed of subscribers who want to hear directly from you. Over email, you can promote your next release, announce a tour with ticket links, and share other news with an attentive and exclusive audience.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.