Marketing attribution guide: Models, tools & best practices
Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.
Amazon launches Kiro, its own Claude-powered challenger to Windsurf and Codex
Amid the big news that Windsurf is being acquired by Cognition (after its founders went to Google), developers interested in AI-powered coding may be on the hunt for new alternatives.
The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine
Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.
Which martech categories will disappear if they don’t include AI?
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
Kayak and Expedia race to build AI travel agents that turn social posts into itineraries
When people started to talk about AI agents and assistants, the number one use case revolved around travel.
Is Your Business Missing Out? The Importance of Digital Marketing Services
In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.
Digital marketing statistics of 2025: H1 by the numbers
As CMOs struggle to plan for the future, digital video may provide hope.
Alphabet's Internet Startup Eyes Federal Funding to Help It Compete With Starlink
Alphabet's Taara startup says its 'fiber over the air' technology meets the requirements for the $42.5 billion Broadband Equity Access and Deployment (BEAD) program.
LG continues positivity push with AI-powered ‘Radio Optimism’
An interactive platform allows consumers to create personalized songs for their loved ones and is meant to foster deeper connections in the digital era.
Essential Email Marketing Strategies for Musicians: Building Fan Loyalty in 2025
Essential Email Marketing Strategies for Musicians: Building Fan Loyalty in 2025
Influencer Intelligence: Navigating the Next Era of Digital Marketing
Influencer Intelligence
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.
Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution
Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
DoubleVerify, IAS develop attention measurement solutions for Snap
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.
Guest column: Digital or traditional marketing? You’re asking the wrong question
Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of glossy magazines on the counter, maybe last week’s Post Independent folded open to a real estate ad, and a flat-screen TV quietly looping a local commercial. It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power.
Digital Tip #14 from Orbit Interactive: How to Use AI in Your Digital Marketing
Artificial intelligence (AI) is becoming an integral part of digital marketing. It can help businesses automate processes, analyze data, and improve customer experiences. Here are some practical ways to use AI in your digital marketing efforts.
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.