Social Media, Content Marketing Most Effective For Growing Email Lists

Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to.

The Top Digital Channels for Generating B2B Leads

B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.

4 Online Marketing Techniques That Will Get You the Results You Need

To put it plainly, if you have an online business, you need to run online marketing campaigns. In fact, even if you have an offline business, you still most likely need to run an online campaign.

Driving Registration: The Key to Successful Webinars

Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they're receptive and hitting them with a message that resonates.

Retail Marketers Double Down on Email

A recent study shows that retail marketers share similar goals for 2017—and they’re looking to meet these goals by stepping up marketing initiatives in a number of areas.

Seven Tactical Email Marketing Tips That Work Every Time

Email marketing is one of the most effective ways to introduce your business to people on a more personal level.

5 Questions to Improve Your Digital Marketing

Are you using every available resource to make your digital marketing a success?