10 Ways Digital Marketing Will Evolve in 2017

As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.

20 Tips to Boost Your Holiday Email Success

The holiday season is when email marketing really comes into its own. Subscribers who may have tuned out earlier in the year suddenly become receptive to promotional emails again.

The Future of Social Media: 37 Experts Share Their 2017 Predictions

In 2016, the world of social media saw many changes. Video became even more essential, particularly live video, social content publishing platforms were on the rise, forms of social interaction have become even more diversified, among other trends.

5 Tips to Optimizing Personalization

Personalization has increasingly become a staple for brand marketing, however, there is a very fine line between personalization and stalking.

Email Marketing Best Practices: What We Learned in 2016

Emails are one of the greatest tools we have as marketers, but Email Marketing Best Practices are constantly evolving. To stay relevant to our subscribers, we must keep up with new trends and emerging technologies.

39 Expert Social Media Tips for B2B Marketers

Social media continues to grow at an exponential rate across most channels, becoming an increasingly important and viable method of connecting with potential clients.

Social Media Marketing Statistics Important to Small Businesses

We’ve collected these social media marketing statistics for small businesses from a variety of sources.

How to Leverage Your Email Marketing

While some might disagree, I firmly believe that email marketing is still an important and effective facet of digital marketing.

Facebook Updates How Dynamic Ads Work

Facebook is changing how Dynamic Ads work. To help drive more sales, Facebook will show even more targeted product ads to users based on a recipe that includes their browsing activity, Facebook behavior, and demographics.

Personalization and Optimization Will Be the Focus for Email Marketers in 2017

Despite the infusion of several Team and Project management, social media customer interactions, email marketing will remain the ubiquitous and overriding medium that marketers will continue to rely on for their outreach.

3 Ways Direct Marketers Can Learn from Social Marketing

We all see consumer behavior changing rapidly as hyper-connectivity reshapes long-standing habits and the born-digital members of the Millennial and GenZ generations take their place as many brands' primary targets.

3 Reasons Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because email open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.