How to Launch Your First Email Marketing Campaign and Get the Results You Want

What can you do to be successful with your first email campaign?

How to Create Catchy, Effective Subject Lines for Link Outreach

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

Email Marketing Tips: Email Subject Line Best Practices to Ensure Your Emails Get Opened

Email subject line best practices to make sure your emails reach your prospect’s inbox.

The Impact of New Emojis in Email Subject Lines

This time, we wanted to conduct a survey to identify which one of the new emojis worked best to generate engagement. So we tested them by adding seven of these new emojis to our subject lines. The results were, as always, interesting and quite insightful. In some cases, even a bit surprising.

How to Write Better Preheader Text in Your Next Email Marketing Campaign

The shift to mobile has made the use of preheader text important.

How Cold Email Marketing Can Grow Your Business

Why You Should Care About Email Marketing.

Email Marketing 101: What You Should Know About Subject Lines, From Lines, and More

Though there are always new apps coming into the market, the most important app on phones today, for both consumers and entrepreneurs, is the email app.

How Not to Mess up Your Email Subject Lines

In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them.

These three subject line tools will explode your EDM click throughs

Subject lines – like meta descriptions and social shares – should provide a distilled version of a larger content piece without losing its purpose, says a new report from Hubspot. The report, ‘100 email subject lines we actually clicked’, highlights the most successful categories of subject lines.

7 Email Trends to Watch in 2018

2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating that email is their first choice for brand communication, and more than 225 billion emails (PDF) sent every day (a 5 percent increase from previous years), email continues to play an important role in brands’ marketing strategies and is the digital linchpin for the consumer.