Brand Satisfaction Key to Email Subscriber Retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa.

4 Ways to Cater to Your Email Marketing Audience

Email marketing is an essential part of any and all marketing strategies now.

Duck The Spam Folder With Seven Hidden Metrics: The Return Path Study

Email delivery is the dismal science of online marketing. You may devise a brilliant email campaign, only to find it fails because of delivery issues.

A Beginner's Guide to Email Marketing Automation

Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.

6 Tips to Get Subscribers to Open Marketing Emails

With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott Heimes discusses ways to increase your open and delivery rates.

Seven Tactical Email Marketing Tips That Work Every Time

Email marketing is one of the most effective ways to introduce your business to people on a more personal level.

4 Ways to Beef Up an Email Subscriber List

One of the largest assets of an ecommerce company is its email subscriber file.

7 Ways You Screw Up Your Email Marketing

No matter what kind of business you’re in, email marketing is one of the most effective marketing channels to increase your sales and revenue.

How to Run an Email Marketing Campaign That Doesn’t Annoy Recipients

Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories.