How to align processes to drive martech utilization
Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
Omnicom’s bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce, retail.
Business Tips from SCORE: Skills needed for 21st century digital marketing
Marketing in the 21st century combines both traditional and digital channels to promote product and services. They focus on mass marketing campaigns to create awareness in the target market and influence customers to make purchasing decisions on the behalf of their preferred choices.
Trellix Recognized as Industry’s Best Email Security
SE Labs names Trellix the winner of this year’s Best Email Security Service Award for comprehensive email protection against advanced threats
U.S. Alliance Federal Credit Union Manages Email Marketing Through NCR Software
Credit union turns to NCR APTRA eMarketing for improved member communication
Salesforce Einstein Copilot Brings New Reasoning And Actions To Enterprise Generative Ai
It’s one thing to have a basic chatbot that can provide answers to simple questions, but it’s quite another to have a fully generative AI-powered platform that can actually perform actions.
ClickReady Marketing Unveils New and Competitive Digital Marketing Pricing Plans to Boost Business Growth
ClickReady Marketing, a pioneer in the digital marketing industry known for its comprehensive and results-driven strategies, proudly announces the launch of its new digital marketing pricing plans and offers. Tailored to meet the diverse needs of businesses across various sectors, these revamped plans underline ClickReady's commitment to affordability, transparency, and superior service quality.
KnowBe4 To Acquire AI-Powered Email Security Firm Egress
The planned acquisition of 17-year-old Egress will bring together AI-driven capabilities such as anti-phishing with KnowBe4’s widely used security training platform, according to the company.
Springthrough Partners with Bridgeline to Power Search
Bridgeline Digital, Inc. (NASDAQ: BLIN), A global leader in AI-powered marketing technology, announces its partnership with Springthrough Agency to leverage Bridgeline’s HawkSearch AI technology to grow revenue for eCommerce websites on the Sitefinity platform.
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
MDS Brand Offers New Digital Marketing Tools
The company’s customizable web-design services include an AI content creation tool, customer relations software and a boat configurator.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.
Artificial Intelligence Transforms Content Creation and Digital Marketing
The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm
Agital Earns Prestigious Title of "Best Digital Marketing Agency in North America" by Yotpo for Second Consecutive Year
BURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital, a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.
Why Meta’s costly AI vision looks more compelling than the metaverse
Ad pricing and impressions grew healthily in Q1, but CEO Mark Zuckerberg focused on longer-term technology bets.
PowerDMARC announces partnership with CNS to enhance email security in the Middle East
PowerDMARC signs on CNS as a partner at GISEC Global 2024, to expand operations and deliver top-notch domain authentication services across the Middle East
Report: CMO tenure stabilizes, though volatility remains high at top brands
Spencer Stuart also found that 74% of marketing chiefs at top advertisers were in the CMO spot for the first time.
Email tactics and CTAs for lead generation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics, CTAs for email.
LaunchSnap Wins Prestigious Digital Marketing Netty Award For Best SEO-Centric Content Strategy
This digital marketing award is a testament to Agency’s expertise in SEO content strategy.