Email marketing found its inception in the late 90’s. Since then, it has worked wonders for marketers across the globe and has been the frontrunner in online marketing. According to a report by Radicati’s 2016 Email Statistics, 3 billion people are bound to use emails by 2020. Also, about 86% of business professionals prefer emails for business deals. So, in spite of all the buzz of social media marketing, email marketing still tops the list in terms of conversion rates.