#Technology related marketing articles

Sakana AI’s TreeQuest: Deploy multi-model teams that outperform individual LLMs by 30%

Japanese AI lab Sakana AI has introduced a new technique that allows multiple large language models (LLMs) to cooperate on a single task, effectively creating a “dream team” of AI agents. The method, called Multi-LLM AB-MCTS, enables models to perform trial-and-error and combine their unique strengths to solve problems that are too complex for any individual model.

This watchOS 26 feature has me excited for the Apple Watch again

Ahead of Apple’s long-awaited WWDC keynote earlier this month, the company was widely reported to be working on a new AI-powered doctor that could potentially help you diagnose common conditions, recognize potential illnesses, and understand your overall health.

IBM sees enterprise customers are using ‘everything’ when it comes to AI, the challenge is matching the LLM to the right use case

At VB Transform 2025 today, Armand Ruiz, VP of AI Platform at IBM detailed how Big Blue is thinking about generative AI and how its enterprise users are actually deploying the technology. A key theme that Ruiz emphasized is that at this point, it’s not about choosing a single large language model (LLM) provider or technology. Increasingly, enterprise customers are systematically rejecting single-vendor AI strategies in favor of multi-model approaches that match specific LLMs to targeted use cases.

Anthropic just made every Claude user a no-code app developer

Anthropic announced Wednesday that it will transform its Claude AI assistant into a platform for creating interactive, shareable applications, marking a significant evolution from conversational chatbots toward functional software tools that users can build and distribute without coding knowledge.

The Best Free Software: 60 Editor-Selected Essentials

Our experts have found a great variety of no-cost audio and video editors, office suites, file utilities, organizers, photo converters, and more.

Amazon strikes AI licensing deal with Hearst and Condé Nast

Rufus, the virtual shopping assistant, will now train on a slew of iconic publications.

Digital marketing statistics of 2025: H1 by the numbers

As CMOs struggle to plan for the future, digital video may provide hope.

Data everywhere, alignment nowhere: What dashboards are getting wrong, and why you need a data product manager

In a world drowning in dashboards, one truth keeps surfacing: Data isn’t the problem — product thinking is.

Alphabet's Internet Startup Eyes Federal Funding to Help It Compete With Starlink

Alphabet's Taara startup says its 'fiber over the air' technology meets the requirements for the $42.5 billion Broadband Equity Access and Deployment (BEAD) program.

Winning PR and Digital Marketing Strategies That Deliver Optimal ROI

As change is the only constant in our highly competitive and evolving economy, the PR and digital marketing landscape continues to shift. Based on Rosica’s Thought Leadership Measurement Matrix™ and insights gained from working across sectors like animal health, education, nonprofits, and healthcare PR, certain PR and marketing communications strategies are proving their worth. Here are some ways to stay ahead of the curve in the foreseeable future.

How agentic AI is transforming the very foundations of business strategy

PwC's AI chief explains how forward-thinking leaders are preparing their people and processes for this unprecedented transformation.

How to use GA4 annotations to add context and clarity to your analytics

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

5 ways to be great AI agent manager, according to business leaders

The agents are coming. Here's how to ensure these emerging technologies are effective workplace partners.

3 marketing tasks genAI can help with — no copywriting involved

From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

14 experts on the state of email marketing in the age of AI and owned media

Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.

Google Ads adds Zoho CRM integration for customer match and offline conversions

Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

Do these 4 things before betting on AI in your business - and why

While AI can democratize access to information and boost worker productivity, business leaders at Snowflake Summit 2025 said you need to get a few key things right first.

Outset raises $17M to replace human interviewers with AI agents for enterprise research

Outset, a San Francisco startup that uses artificial intelligence to conduct market research interviews, has raised $17 million in Series A funding to accelerate adoption of its AI-moderated research platform among Fortune 500 enterprises. The round, led by venture capital firm 8VC with participation from Future Back Ventures by Bain & Company and existing investors, brings the company’s total funding to $21 million.

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