Five Bleeding-Edge Mobile Marketing Trends in 2017
Mobile marketing's awesome potential in 2017 is reinforced with reports like this one: research firm BIA/Kelsey predicts that U.S. mobile-ad spend will exceed $40 billion -- and the industry can expect that number to pass $65 billion by 2020.
Retail Marketers Double Down on Email
A recent study shows that retail marketers share similar goals for 2017—and they’re looking to meet these goals by stepping up marketing initiatives in a number of areas.
Facebook Updates How Dynamic Ads Work
Facebook is changing how Dynamic Ads work. To help drive more sales, Facebook will show even more targeted product ads to users based on a recipe that includes their browsing activity, Facebook behavior, and demographics.
Email Marketing Survives Gmail Tabs
Marketers were understandably concerned in 2013 when Google announced a new tabs feature for Gmail.
Email Marketing Trends: What's Hot in 2017
Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. But the ground is still messy.