Digital Marketing 2025: Smart Strategies That Work
How to grow online with proven digital marketing trends
6 Must-Know Digital Marketing Tips to Excel in 2025
This blog will give you six important digital marketing tips that will help you stand out in the online world.
Teaching the model: Designing LLM feedback loops that get smarter over time
Large language models (LLMs) have dazzled with their ability to reason, generate and automate, but what separates a compelling demo from a lasting product isn’t just the model’s initial performance. It’s how well the system learns from real users.
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
Essential Email Marketing Software: Types, Trends, and $14B Growth by 2027
Email marketing software is essential for businesses, with global spending projected to exceed $14 billion by 2027. Key types include newsletter tools like Mailchimp, automation platforms like ActiveCampaign, enterprise solutions like Oracle Responsys, and transactional services like SendGrid. Trends for 2025 emphasize AI personalization, interactivity, and privacy compliance, ensuring scalable demand generation.
AI Agents Revolutionize Digital Marketing by 2025: Efficiency vs. Ethics
AI agents are revolutionizing digital marketing by 2025, autonomously handling personalized campaigns, data analysis, and consumer interactions for unprecedented efficiency. However, ethical concerns and the risk of diminishing human creativity persist. Successful strategies will blend AI scalability with human oversight for empathetic, innovative outcomes.
Free Keyword Research
Find high-value keywords from the 26.6B terms people actually search.
Digital marketing worked. Now pharma must reorganise around it
Now that pharma's investments in digital marketing have changed patient expectations, the question is whether your company will reorganise to meet this moment while you still can.
How AI amplifies these other tech trends that matter most to business in 2025
The top frontier technologies for companies in 2025 include agentic AI and the fast-moving evolution of AI solutions in the marketplace.
Meta deepens AI focus for latest suite of brand advertiser solutions
The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.
Wix Integrates AI to Streamline Email Marketing for Small Businesses
Wix.com has integrated AI into its email marketing editor, enabling users to generate customized subject lines, body text, and calls to action from simple prompts, streamlining content creation for small businesses. This enhances accessibility, supports multilingual emails, and positions Wix competitively, though it emphasizes human oversight to avoid generic outputs.
Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners
If you scroll more than you sleep, you already understand why digital marketing.
Why The Last Year Has Been The Biggest Challenge For CMOs
The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live
Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.
Google Pixel 10 Pro vs. iPhone 16 Pro: I've tried both flagships, and there's an easy winner
The Pixel 10 Pro strikes a smart balance of performance and portability - but is it the better buy over the iPhone 16 Pro?
From SEO to SXO: How Search Experience Optimization Is Transforming Digital Marketing
Through its search engine, consideration is given whether sites actually are enjoyed by people. Such a change has spawned an emerging methodology that refers to Search Experience Optimization (SXO).
The future of email marketing: what’s working in 2025
In 2025, email marketing is still just as prevalent as in previous years - and the good news is that it’s still just as effective as it’s always been. Email marketing plays a critical role in the success of your business, but it can be hard to know where to start or what’s going to work for your audience.