Houston-based hotel technology group SHR has launched a Digital Marketing Academy designed for all-island peace-building organisation Co-operation Ireland's Future Leaders Programme.
The Digital Marketing Academy will be delivered by SHR's digital marketing team over a four-week period, covering the essentials of digital marketing strategy, pay-per-click advertising, search engine optimisation and social media advertising.
The aim of the programme is to equip participants with the foundational knowledge required for key areas across digital marketing and support them with Google accreditation.
“This partnership is a testament to our commitment to nurturing talent and fostering innovation in the digital marketing space," said Frank Reeves, chief evangelist at SHR Group.
"By equipping these bright, aspiring leaders with the skills and knowledge to achieve Google accreditation, we're not just contributing to their personal and professional growth, we're also investing in the future of the digital marketing industry.
"It’s our belief that through education and empowerment, we can inspire a new wave of digital marketing experts who will drive our industry forward in exciting and innovative ways."
The initiative will welcome participants in the Gold Award Level of the Future Leaders Programme, including a number of Co-operation Ireland staff members, and the pilot will be limited to a maximum of 20 people.
The Future Leaders Programme is an all-island training programme that aims to equip young people with the skills, confidence and networking ability to make a positive contribution to the development of their communities.
It aims to ensure young people from diverse backgrounds take on an active role in peace building across the island of Ireland and Britain.
Ian Jeffers, CEO of Co-operation Ireland, said: “A key component of our flagship Co-operation Ireland Future Leaders Programme is to build up the vocational skills of our programme participants as they prepare to embark on their chosen career path.
"This partnership with the SHR Group will be a hugely valuable learning experience that will equip the Future Leaders with the skills and knowledge they need to thrive in the workplace of the future.”
"We are thrilled to collaborate with Co-operation Ireland to pave the way for future leaders in the digital marketing space," added Steve Collins, vice president of digital marketing at SHR Group.
"Our aim is to give young people a clear pathway into a digital marketing career with the tools and resources to succeed in today’s dynamic digital landscape, something that will be invaluable as AI completely transforms what these jobs look like.”
Photo: Frank Reeves. (Pic: Supplied)
