Top Digital Marketing Strategies That Actually Work in 2025
In 2025, digital marketing is less about chasing the latest trend and more about weaving together timeless principles with modern tools. Let’s dive into the approaches that actually work today, with plenty of real-world examples you can picture in action.
Snap's next smart glasses get a major OS overhaul to rival Meta Ray-Bans
Snap has launched Snap OS 2.0 with new features, ahead of its lighter, Snapdragon-powered Specs AI glasses.
I used this ChatGPT trick to look for coupon codes - and saved 25% on my dinner tonight
You can use free ChatGPT or ChatGPT Plus to look for codes. But this one feature gets the best results.
87% read AI search summaries, 84% shop with AI: Survey
A majority of Americans are using AI in daily life – 87% read AI summaries in search, and 84% turn to AI for shopping. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield.
11 Best Email Marketing Platforms (2025)
In this article, we'll study the best email marketing platforms on the market, including price and feature comparisons. We'll also cover the must-have features, plus the factors to consider when choosing an email marketing tool.
Google Pixel 10 Pro XL Review: The Pixel Ultra I’ve wanted
The Pixel 10 Pro XL is the best phone that Google has ever made. I love my Pixel 10 Pro for its smaller size, but the Pixel 10 Pro XL offers the same great experience, while fixing the key areas where the Pixel 10 Pro struggles: battery life and charging.
We tested every iPad model. Here are the ones worth your money
From the iPad Mini to the iPad Pro, ZDNET tested all the iPad models available to help you choose the right one for your needs.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
Adapting to the Future of Digital Marketing
The digital marketing landscape continues to evolve at an astonishing pace, forcing brands and agencies alike to rethink the way they connect with audiences. Social platforms, search engines, and mobile-first consumer behavior have transformed advertising from broad awareness campaigns into highly targeted, measurable strategies.
Explaining Google’s AI Search Experiments To Your C-Suite
Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven.
The next Apple TV draws closer, and it could be a true game-changer
Faster, better connected, and whole lot more conversational.
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
Meta deepens AI focus for latest suite of brand advertiser solutions
The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.
Claude’s impressive file tools will make ChatGPT and Gemini jealous
Just utter the changes and Claude will edit accordingly without you ever opening those files.
Why CRM data is essential for your digital marketing strategy
In today’s competitive landscape, understanding your customer is no longer optional. In this thought leadership piece for Prolific North, Embryo’s Claire Zulu sets out how Customer Relationship Management (CRM) is essential for your digital marketing strategies…
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.
Why impression-based advertising will redefine search and CTV
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Google grows stake in retail media advertising with Criteo partnership
An integration with Google Search Ads 360 aimed at driving more advertiser demand is just the “first phase” of a larger collaboration.
Gmail makes it easier to manage order updates and deals chaos
Finally, some respite from the order and deal chaos in my inbox.
My new favorite note-taking app for MacOS and Linux checks this crucial box - and it's free
I've used a lot of note-taking apps over the years, but Trilium has reset the bar for what I expect in such tools.