Adobe brings four highly-requested Premiere Pro AI features out of beta
Now generally available, the AI tools include Generative Extend, Media Intelligence, Auto-Translate caption, and more. Here's what they can do.
Generative AI And Social Media: Redefining Content Creation
Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.
Emergence AI’s new system automatically creates AI agents rapidly in realtime based on the work at hand
Hailed by various market research reports as the big tech trend in 2025 — especially in the enterprise — it seems we can’t go more than 12 hours or so without the debut of another way to make, orchestrate (link together), or otherwise optimize purpose-built AI tools and workflows designed to handle routine white collar work.
How to Leverage Digital Marketing to Create a Successful Global Brand Strategy
A successful global brand requires more than just market expansion, it needs to establish genuine connections with diverse audiences. Digital Marketing offers opportunities for companies to surpass geographical ties, so they can successfully develop worldwide customer relationships.
13 must-try B2B marketing optimization tools
Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI.
New Study Reveals Critical Consumer Spending Trends and What They Mean for Your Marketing in 2025
Ignite Visibility, a leading digital marketing agency, has released its highly anticipated 2025 Consumer Spending Study, revealing key insights into consumer spending.
ChatGPT's subscribers and revenue soar in 2025 - here's why
OpenAI's furious pace of new features seems to be working as the company strains to keep up with unprecedented demand.
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
9 essential tips for building a website that drives conversions
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson.
Gartner forecasts gen AI spending to hit $644B in 2025: What it means for enterprise IT leaders
Analyst firm Gartner released a new report today forecasting that global gen AI spending will hit $644 billion in 2025. That figure represents a 76.4% year-over-year increase over gen AI spending in 2024.
Nvidia dominates in gen AI benchmarks, clobbering 2 rival AI chips
A new version of the MLPerf tests simulates how fast a chatbot might respond to prompts.
Google Ads Display Keywords: Everything you need to know
Learn how Google Ads display keywords function as both content and audience targeting,
Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it
As marketing budgets tighten and customer attention fragments, one of the oldest digital channels is staging a quiet comeback. Email marketing, long considered the workhorse of digital communication, is now being re-evaluated as a powerful and underutilised channel - and Mailchimp is betting big on Australia as it scales up operations to capture that opportunity.
Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different locations.
Amazon’s AI agent will make it even easier for you to part with your money
The next big thing in the field of artificial intelligence is Agentic AI, which is essentially an AI tool that can automate certain multi-step processes for users. For example, interacting with a web browser for tasks like booking tickets or ordering groceries.
I am a hardcore Windows PC user, but the new Mac Studio has me rethinking everything
Apple's Mac Studio delivers impressive performance thanks to its M4 Max chip. The chipset and its space-saving design make the desktop a must-have for professionals and creatives.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
How Email Marketing is Transforming the Retail Industry in 2025
Retailers are now using sophisticated email marketing strategies to increase customer engagement, reduce cart abandonment, and enhance the overall shopping experience. Whether integrating artificial intelligence or optimizing emails for mobile users, businesses that harness the power of email marketing will stay ahead in an increasingly competitive landscape. This article explores the latest trends and strategies that make email marketing an essential tool for the retail industry in 2025.
Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.