Google AI Overviews now showing on more Google Lens results
Plus, Google iOS app now can search the screen you are reading.
Apple Debuts $599 iPhone 16e With Its First Custom Modem
The iPhone 16e offers most of the features from the iPhone 16 for $200 less.
How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
AI is transforming GTM teams into fiduciary powerhouses
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Google Lens Update Lets You 'Search Your Screen' on iPhones
The feature appears to be a limited version of Android's Circle to Search, contained within a few apps. Will it convince some Apple lovers to jump ship, or at least ditch Safari?
Beyond the hype: 4 use cases that show what’s actually working with gen AI
The early part of 2024 was disappointing when it comes to ROI, says Traci Gusher, data and analytics leader at EY Americas. “But now we’re actually starting to see real benefits,” she says. “Some of the best use cases I’ve seen have been in marketing, and that’s just one area.” According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, customer service.
Ex-OpenAI CTO Mira Murati unveils Thinking Machines: A startup focused on multimodality, human-AI collaboration
Murati took to X today to announce her new venture Thinking Machines Lab, an AI research and product company with a goal to “advance AI by making it broadly useful and understandable through solid foundations, open science and practical applications.”
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
A Stytch in time: Connected Apps untangles authorization tie-ups for AI agents
AI agents are set to change ID authorization: As they integrate behind the scenes, they will need to move seamlessly between different apps on our behalf, and not get continually halted by login screens.
How To Start a Newsletter To Earn Subscribers
This guide to how to start a newsletter will help you assemble emails that your customers will actually look forward to opening.
It looks like Claude is getting an “extended thinking” feature
Screenshots from AI leaker CHOI have dropped on X today, showing a new “extended thinking” toggle and a web search tool on the Claude mobile app. There’s no information yet about how these features will work or when they’re coming, but it looks like the extended thinking feature will be for Pro users only.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Did Meta Platforms Just Say "Checkmate" to Nvidia?
One artificial intelligence (AI) stock that got off to a scorching start this year is social media juggernaut Meta Platforms (NASDAQ: META). Just a couple of weeks ago, Meta's leadership told investors that 2025 is going to be a jam-packed year as the company seeks to continue moving aggressively on its AI roadmap.
Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers
SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.
Predictive Analytics Methods to Improve Email Marketing
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.
Google Lens just got an upgrade on your iPhone. Here’s how it works
New features coming into focus
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
Researchers find you don’t need a ton of data to train LLMs for reasoning tasks
Large language models (LLMs) can learn complex reasoning tasks without relying on large datasets, according to a new study by researchers at Shanghai Jiao Tong University. Their findings show that with just a small batch of well-curated examples, you can train an LLM for tasks that were thought to require tens of thousands of training instances.