Ready to up your Email marketing game?


Free 2024 Email Marketing Calendar

Find out the BEST/WORST days to send your email marketing campaigns.

Get Free Copy

DO THIS, NOT THAT! For Marketers Only! [Podcast]

Listen to the latest podcast episode of Do This, Not That! For Marketers Only! Featuring Jay Schwedelson.

Listen on Apple Podcasts! Listen on Spotify

The Top 5: Verification & Hygiene Providers

Latest Email marketing articles

Global Marketing Automation Business Report 2024-2030 - Growing Focus on Mobile-First Approach Creates Robust Opportunities

The global market for Marketing Automation estimated at US$4.8 Billion in the year 2023, is projected to reach a revised size of US$9.1 Billion by 2030, growing at a CAGR of 8.1% over the analysis period 2023-2030. Cloud Deployment, one of the segments analyzed in the report, is projected to record 8.9% CAGR and reach US$6.2 Billion by the end of the analysis period. Growth in the On-Premise Deployment segment is estimated at 6.6% CAGR for the next 8-year period.

NP Digital launches New Mail Grader Tool To Audit Email Marketing

Mail Grader Is the Agency’s Free Auditing and Insights Tool Available to the Public

Is In-Store Retail Media Already Part of Your Marketing Strategy?

In-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driven strategies. Retail media networks are growing, with Tesco and Morrisons leading the way, and the future promises more personalisation and dynamic content despite challenges.

Digital Marketing Software Market Predicted to Reach US$ 450.2 Billion by 2034, Growing at 17.5% CAGR

Continuous innovation in digital marketing software technologies leading to development of cutting-edge solutions. Fact.MR’s report reveals detailed insights

Why Invest in USD 3.3 Billion Email Marketing Software Market Reach by 2031

Allied Market Research published a new report, titled, " Why Invest in USD 3.3 Billion Email Marketing Software Market Reach by 2031." The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter's Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

From Inbox to Impact: How Email Marketing Can Change Your Business

Learn the techniques for writing compelling messages, engaging your audience, and attaining measurable results. Find out why email has been and still is a great weapon in digital marketing and how best to use it to achieve great results.

Best email provider of 2024

The best email providers make it simple and easy not to just send and receive email, but also to better manage your emails and integrate them with other applications.

How to Use Intent Data to Grow Your Pipeline

Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow their pipeline. Explore how to use intent data to identify, prioritise and personalise your outreach to in-market buyers at the right time.

Solutions Metrix Partners with Rain Local

Solutions Metrix and Rain Local are partnering to present credit unions with a unified approach to customer relationship management and marketing.

The marketer’s guide to automating customer engagement

Discover how to effectively automate customer touchpoints with personalized strategies and timely interactions, boosting engagement and enhancing relationships.

Email Marketing Trends in 2024 and How Can You Follow Them

Email marketing is evolving in many directions, starting with the tools we use to create emails and ending with the way we generate and understand engagement reports for each campaign we send. Here are 6 developing trends for Email Marketing in 2024, as observed by Teodor Mincu, Email Marketing Strategist & Founder of MessengerOS.

Lounge Lizard Leads the Way in Digital Marketing Personalization

Lounge Lizard Worldwide Inc., a leading web design and digital marketing agency, is redefining the landscape of digital marketing through innovative personalization strategies. With over 25 years of industry experience, co-owners Ken Braun and Sharon Sexton Braun have cemented their reputation as pioneers in creating data-driven, highly personalized marketing campaigns that deliver exceptional results.

Meta Introduces Chameleon, A State Of The Art Multimodal Model

As competition in the generative AI field shifts toward multimodal models, Meta has released a preview of what can be its answer to the models released by frontier labs. Chameleon, its new family of models, has been designed to be natively multi-modal instead of putting together components with different modalities.

15 Interactive Newsletter Ideas That Will Drive Your Click - Through Rates

Email is one of the most profitable marketing channels. It gives a better return for each dollar spent compared to other channels. In fact, according to Litmus, for every dollar that marketers spend on email marketing, they get $36 in return on average. Email marketing is also expected to become more efficient because of an increasing number of email users. According to a Radicati Group Study, more than half of the world’s population uses email right now. The figure is expected to grow to 4.6 billion by the end of 2025.

Target captures ‘That Target Feeling’ in new ad campaign

The big-box retailer has drawn inspiration from its social media following for its latest campaign.

LinkedIn Leverages Whalar Group Expertise in Creator Marketing Partnership

LinkedIn has entered into a strategic partnership with Whalar Group, making it the first creator marketing partner on the platform. Whalar Group will help adapt creator campaigns to LinkedIn's professional context and utilise the platform's tech and AI tools to craft campaigns.

How Bulk Email Verification Services Can Boost Your Email Marketing ROI

Today, email marketing remains a powerful tool for businesses to connect with customers and drive sales. However, sending emails to outdated or invalid addresses can significantly decrease your campaign's effectiveness and waste valuable resources. This is where bulk email verification services come in, offering a strategic solution to boost your Email Marketing ROI (Return on Investment).

Shopping graph optimization: The future of ecommerce SEO

Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.

BrightBrain bags Off Peak Break’s Digital Marketing Mandate

BrightBrain Technologies, a service-centric digital marketing firm, has unveiled its newest alliance with Off Peak Break, a company dedicated to rejuvenating the workforce in a post-pandemic era. This partnership signifies a noteworthy achievement as BrightBrain extends its services with the objective of amplifying brand visibility and revenue. As a certified Google Partner, BrightBrain benefits from a close association with Google’s internal teams, thereby enriching the suite of services provided to clients.

Let Everlytic take the load off your marketing team

Supercharge your business's email marketing efforts by outsourcing them to Everlytic's Digital Services team

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!