Here Are the First Things You Should Try on iOS 18
There’s so much new in iOS 18, both on the operating system level and inside Apple’s apps, that it’s difficult to remember all the improvements and tweaks coming to the iPhone. Here are some that might have gone under your radar but can noticeably upgrade your smartphone experience.
Why Content Is Important For SEO
Discover the importance of content in SEO and how it contributes to search engine success. Learn how to provide a satisfying user experience with relevant and valuable content.
How to make your display campaigns profitable
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
Building Brands on a Budget: Strategies for Success With Less
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can think and act bigger, which is largely driven by a “louder and prouder” mantra I learned from a mentor early in my career.
7 top digital marketing jobs in 2024
A career in digital marketing is lucrative, but there are a bunch of options one needs to select from.
Getting Max ROI with a Digital Marketing Agency
Businesses are inundated with an array of platforms and strategies, making maximizing return on investment (ROI) a critical focus for enterprise-level digital marketing leaders. Collaborating with a digital marketing agency, such as Trend Tadka, offers a strategic advantage, but the challenge lies in ensuring that this partnership delivers the highest ROI. This article explores how to achieve this through a comprehensive understanding of goals, leveraging multi-channel strategies, utilizing cost-effective expertise, making data-driven decisions, and implementing personalized approaches.
Slack now lets users add AI agents from Asana, Cohere, Adobe, Workday and more
Workplace messaging app Slack wants to make it easier to build and connect AI agents for clients.
How to Create a Successful Email Referral Program
An email referral program is one of the most powerful strategies for companies who need to attract new customers and increase their activity. Word-of-mouth is also a goodwill marketing strategy, which can be used to market your business with little to no costs because you only approach your customers and ask them to invite their friends to patronize your business. When it comes to carrying out the most effective email marketing referral program, certain key strategies need to be adopted to ensure that the program is a success and this starts with a perfect email template. Here are the guidelines to assist a programmer in designing a successful program that will have a positive response from most audiences.
Aligning Your Marketing Budget Mix to Your Organization’s Priorities
The key is aligning your marketing budget with your organization’s overarching priorities. A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively.
Google tests desktop windowing for Android tablets
Imagine that — being able to freely rearrange and resize the apps on your screen.
The best iOS 18 features that will make updating your iPhone worthwhile
Here are the best new features coming with Apple's latest software version, available for the iPhone 16 and older models.
Personalised Omnichannel Healthcare Professional Experience
Kamya Elawadhi, Chief Client Officer at Doceree, discusses targeted media strategies for personalised omnichannel healthcare professional experience
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO boost in-store conversions.
Google Expands YouTube First Position Ad Availability
Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360.
What will it take to unlock in-store retail media?
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
Microsoft Copilot's Wave 2 is here. Everything you need to know
Microsoft has released several Copilot upgrades to compete with OpenAI's models.
Clicking With B2B Customers: 4 Lessons From B2C Marketing
Having spent most of my career running marketing campaigns for major consumer brands before joining a B2B company, I see the great opportunity that deploying B2C techniques presents—as well as the roadblocks in the way.
Palantir Has a Superior Artificial Intelligence Platform Compared to Its Peers, According to This Report
Palantir Technologies (NYSE: PLTR) is a top data analytics company that has been leaning heavily into artificial intelligence (AI) of late. It launched a new AI platform, AIP, last year, and that has helped it grow its sales at a faster pace. And a recent report suggests that AIP may be better than the competition. Could this help lift this already scorching-hot stock to new heights?
AI is changing the media industry: Here’s what the numbers say
Seventy-two percent of industry leaders say they need to reshape the talents and skills of their organization to keep up with the changing media environment.