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13 Ways To Increase Your Ecommerce Sales This Holiday Season

Optimize your website speed, Optimize your mobile experience, Email marketing automation flows, Plan your campaigns ahead of time, Start advertising early, Leverage audience segmentation, Create a sense of urgency, Ad retargeting, Offer free shipping and returns, Create holiday bundle products, Use cross-selling and upselling to increase impulse buying, Create unique, themed landing pages and email campaigns, Prepare customer service ahead of time.

A Guide on How and Where to Buy Wholesale Products to sell on Amazon

Amazon Marketing Service (AMS) is a service that allows sellers to run their business on the platform by providing them with access to thousands of products in one place with free shipping benefits. It also allows them to create their own branded store pages and increase sales through email marketing campaigns using Email Autoresponder tools offered by AMS. Amazon is an excellent platform for selling your products. It is among the best spots to sell your products as it provides a wide range of customers from around the globe. However, you need to research before listing your products on Amazon because many other sellers also have an account on this platform. This guide will help you find out how to buy wholesale on Amazon.

Solving a startup financial quandary: Five ways to encourage repeat business


5 Ways to Write More Successful Emails This Holiday Season

Companies around the world strengthen their email marketing during the holidays. Not only is there amplified potential but also, it’s the most competitive season. According to data published by the NFIB, one-third of small businesses report that the fourth quarter is their most profitable. Some approaches are obvious, like putting more thought into planning and paying greater attention to detail. However, there are some potential email missteps during the holiday season. Could you be making one of them? Here are the top ways you can have a successful holiday season along with some possible mistakes to avoid.

ProTexting adds Additional Users for All Text Message Marketing Accounts

ProTexting is releasing a new feature for clients who want to add additional users to their SMS marketing campaigns. The “Additional Users” option makes it simple to provide permissions to new team members who can access the system and manage texting campaigns.

10 e-commerce marketing strategies for your business

Marketers have myriad tools in their belts -- from SEO to influencers to technology and tools. These strategies can improve anyone's e-commerce marketing plan.

Digital Marketing Software Global Market Report 2022: Key Players Leveraging AI to Enhance Offerings and Boost Efficiency

The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to grow to $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

Things you never knew about marketing technology

Marketing technology is going through a major evolution. In order to succeed in today's fast paced digital world, brands need to adopt new technologies and strategies at a rapid pace. To help you stay on top of the latest trends, we've rounded up five shocking facts about marketing technology that might surprise you. All these points are essential to remember when you’re building a marketing strategy. The world is changing fast, and the best way to stay ahead is by listening carefully to customers and giving them what they want.

Permission-based Marketing: Top Factors to Keep in Mind

The marketing landscape is evolving at a breakneck pace. And one has to keep abreast of these changes and adapt to them so as to not get crushed by the cutthroat competition outside. Consumers are getting wiser and well-informed. You can no longer softsoap them into buying your product or service just like that. Recent surveys and studies done on consumer behavior indicated that they want to be engaged and interacted with and support the company’s cause. So, it is more important to listen to what your target audience has to say. As consumers have become highly selective in their choices concerning services, products, and experiences, you must moot and adopt permission-based marketing.

Jorge Zuñiga Blanco explains how to get the most out of marketing in the holidays

Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

Robert Afsari Discusses B2B Marketing Strategies For 2023

Robert Afsari is the founder of Campaign Creators, a web design and SEO company that specializes in B2B marketing strategies. In the following article, Robert Afsari explains how utilizing these strategies promises an optimized sales funnel heading into 2023.

Mahtco Announces the Beta Launch of Its New Creative Platform, Qalori

Announcing the beta launch of a new creator marketing platform, Mahtco offers a way to build professional websites, manage email marketing, and automate processes with the release of Qalori.

Black Friday and Cyber Monday Might Be Over—But These Little-Known Strategies Will Help You Sell Big in December

Let's consider how to make it happen for your online retail business: Can your website handle it?, Are your prices competitive?, Are you growing your customer list?, Do you have an "abandoned cart" protocol?, Are you taking advantage of the whole season?

FABFITFUN, Inc. Secures Patent that Enables Parcel Services to Serve Demographically Targeted Ads

FabFitFun, the leading lifestyle membership for women, announced that it has secured U.S. patent 11468473 that describes technology and functionality needed for courier services to deploy targeted digital ads, opening up an entirely new advertising ecosystem to reach consumers. This functionality includes building rich recipient demographics and serving appropriately targeted ads that could be deployed via package tracking pages, package status email updates, mobile apps, and other related digital and physical venues.

Easy ways to attract more customers this Christmas as a small business owner

The Future UK shopping trends report 2022 shows that since the pandemic more of us are shopping online and this trend is set to continue. Not only that, more and more people are window shopping online and doing their research before they buy.

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels

How to Nail the Art of Visual Email Marketing

All these make up a high-converting email. But there’s one more thing that helps in getting maximum ROI from your emails. That’s attractive visuals. Vennage has revealed that 49% of marketers rate visual marketing as “very important” for their marketing strategy. Three days later, people will probably remember only 10% of the information they hear but 65% of the information if it is presented with a suitable image. So, if you want your emails to make a difference and prompt the subscribers to take action, using visuals is a must. That said, let’s take a look at all the different types of visuals and rich media you can use to enhance the email’s aesthetic appeal.

Q&A: Anup Khera, VP & GM, International, Attentive

Attentive is the leader in conversational commerce. They help brands reinvent the way they manage their business-to-consumer communication through the use of text messaging.

Performance Marketing: What Is It and Why You Need One?

With the trend of the world becoming digital, business owners also need to change their approach to get more customers. Performance marketing is genuine and one of the best digital marketing strategies you should definitely go for. It helps to boost traffic, generate leads, and increase sales as well. This will yield worthy results for your efforts and investment.

5 Brilliant Ways to Reduce Shopping Cart Abandonment

Let Users Track and Change Their Cart, Offer a Limited-Time Discount, Use Social Proof to Build Trust, Simplify Your Checkout Flow, Create an Email Recovery Campaign