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Latest Email marketing articles

Mira Murati says her startup Thinking Machines will release new product in ‘months’ with ‘significant open source component’

Mira Murati, founder of AI startup Thinking Machines and former chief technology officer of OpenAI, today announced a new round of $2 billion in venture funding, and stated that her company’s first product will launch in the coming months and will include a “significant open source component…useful for researchers and startups developing custom models.”

From Code to Conversion: How AI Is Changing Digital Marketing Software

From Code to Conversion: How AI Is Changing Digital Marketing Software AI has completely changed the game, not only in how we approach marketing but also in how digital tools are designed and developed for the future.

Marketing attribution guide: Models, tools & best practices

Learn how marketing attribution works, explore key models, and discover tools to track ROI across channels. Make smarter, data-driven decisions with confidence.

How to make ecommerce product pages work in an AI-first world

Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.

Amazon launches Kiro, its own Claude-powered challenger to Windsurf and Codex

Amid the big news that Windsurf is being acquired by Cognition (after its founders went to Google), developers interested in AI-powered coding may be on the hunt for new alternatives.

Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling’

Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check prices.

Is Your Business Missing Out? The Importance of Digital Marketing Services

In today’s fast-moving world, more businesses are turning to online strategies to grow. Digital marketing is changing how companies connect with customers, making it a must-have tool. If you’re not investing in this area, your business could fall behind competitors who are. They are reaching more people, building stronger brands, and closing sales faster—all thanks to digital tools.

How AI is winning digital shoppers through personalization

AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.

7 ways to grow brand mentions, a key metric for AI Overviews visibility

To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.

Target’s Roundel powers up offsite campaigns with AI-driven analysis

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

LinkedIn study reveals how B2B video ads can gain +129% engagement lift

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.

Influencer Intelligence: Navigating the Next Era of Digital Marketing

Influencer Intelligence

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on frequency capping for brand awareness campaigns.

Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

AWS unveils Bedrock AgentCore, a new platform for building enterprise AI agents with open source frameworks and tools

Cloud giant Amazon Web Services (AWS) believes AI agents will change how we all work and interact with information, and that enterprises need a platform that allows them to build and deploy agents at scale — all in one place.

5 reasons why I still prefer Perplexity over every other AI chatbot

Do you value reliable, in-depth answers to your research queries? Perplexity's my pick over ChatGPT or Copilot every time. Here's why.

Gmail tests Demand Gen ecommerce ads in promotions tab

Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.

The most underrated B2B channel? Your newsletter

Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.

14 experts on the state of email marketing in the age of AI and owned media

Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.

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