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Latest Email marketing articles

How to make ecommerce product pages work in an AI-first world

Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.

Amazon launches Kiro, its own Claude-powered challenger to Windsurf and Codex

Amid the big news that Windsurf is being acquired by Cognition (after its founders went to Google), developers interested in AI-powered coding may be on the hunt for new alternatives.

Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds

Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google.

Internal linking for SEO: Types, strategies & tools

Learn how to build a powerful internal linking strategy that boosts rankings, improves crawlability, and strengthens topical authority across your site.

The great AI agent acceleration: Why enterprise adoption is happening faster than anyone predicted

The chatter around artificial general intelligence (AGI) may dominate headlines coming from Silicon Valley companies like OpenAI, Meta and xAI, but for enterprise leaders on the ground, the focus is squarely on practical applications and measurable results. At VentureBeat’s recent Transform 2025 event in San Francisco, a clear picture emerged: the era of real, deployed agentic AI is here, is accelerating and it’s already reshaping how businesses operate.

Target’s Roundel powers up offsite campaigns with AI-driven analysis

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

Google Performance Max: Everything You Need To Know

Performance Max has come a long way. Learn how recent updates offer more transparency, reporting, and control to help shape smarter campaigns.

Organic search impressions: How to track & improve

Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.

How to keep your SEO skills sharp in an AI-first world

As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, and how to stay competitive in the AI era.

How To Calculate Your Return On Ad Spend & Ways To Use It

Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.

Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

How agentic AI is transforming the very foundations of business strategy

PwC's AI chief explains how forward-thinking leaders are preparing their people and processes for this unprecedented transformation.

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

Infinity Digital Shares Insights on Digital Marketing’s Role in Canadian Healthcare Evolution

OpenAI’s own web browser could arrive within weeks

The company is reportedly aiming to vacuum up more data from its users.

Gmail tests Demand Gen ecommerce ads in promotions tab

Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.

The most underrated B2B channel? Your newsletter

Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.

14 experts on the state of email marketing in the age of AI and owned media

Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.

Guest column: Digital or traditional marketing? You’re asking the wrong question

Walk into just about any local business in the Roaring Fork Valley and you’ll find a familiar scene: a well-worn stack of glossy magazines on the counter, maybe last week’s Post Independent folded open to a real estate ad, and a flat-screen TV quietly looping a local commercial. It’s a marketing playbook that’s worked here for decades, and for good reason. In this valley, tradition has staying power.

AWS doubles down on infrastructure as strategy in the AI race with SageMaker upgrades

AWS seeks to extend its market position with updates to SageMaker, its machine learning and AI model training and inference platform, adding new observability capabilities, connected coding environments and GPU cluster performance management.

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