Sitelinks now factor into Google Performance Max ad strength
Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.
Should you upgrade from M1 to M4 MacBook Pro? I did, and it was totally worth it
Apple's flagship M4 laptop won't dazzle you with flashy features or a fresh design, but it's almost so polished that you can't complain.
Yelp launches Co-branded Ads to help national brands go local
The new ad format lets brands spotlight local partners in Yelp search results – boosting visibility, engagement, and community relevance.
Amazon lets you buy used cars now in just a few clicks - here's how
Amazon was already selling new cars, but now you can get certified pre-owned cars, too. The retail giant is also adding more manufacturers.
Google briefs brands on AI Mode ads ahead of Q4 rollout
Google is bringing ads into its conversational AI search experience, reshaping how brands target consumers.
Google rolls out AI-powered asset optimization for Demand Gen ads
Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.
How AI amplifies these other tech trends that matter most to business in 2025
The top frontier technologies for companies in 2025 include agentic AI and the fast-moving evolution of AI solutions in the marketplace.
Effective SEO Organizational Structure For A Global Company
SEO at scale requires more than local know-how. Here’s how to structure global teams, processes, and tools for consistent performance.
DigiMarCon 2025 to Unveil Cutting-Edge Digital Marketing Trends in New Zealand, Oceania, and the UK – Impact on Global Travel & Tourism
With the ongoing changes pertaining to the digital realm and how it affects various sectors around the world, the 2025 DigiMarCon series is expected to host movers and shakers from the digital marketing, media, and advertising professions on three continents.
OpenAI returns to open source roots with new models gpt-oss-120b and gpt-oss-20b
Both are text-only language models, which means unlike the multimodal AI that we’ve had for nearly two years that allows users to upload files and images and have the AI analyze them, users will be confined to only inputting text messages to the models and receiving text back out.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
I tried Perplexity's new reservation feature, and it surprised me with new dining spots to try
The AI tool connects directly to OpenTable, so you don't have to navigate between apps or tabs to find a restaurant and then book a table.
Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety.
Got a new PC? 5 apps to install first (and how they'll improve your workflow)
Every time I get a new PC, I install these five apps before I do anything else. Here's why I recommend them to everyone.
Nielsen moves beyond impressions to outcomes with marketplace offering
The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
Google embeds AI agents deep into its data stack - here's what they can do for you
Google's new agents aren't chatbots. They're autonomous problem-solvers for the enterprise. Here's how they integrate with BigQuery, Spanner, and Gemini to transform analytics, coding, and infrastructure.
I tested 3 text-to-speech AI models to see which is best - hear my results
Text-to-speech models from ElevenLabs, Hume AI, and Descript are all pushing the limits of AI-generated voice technology.
My go-to LLM tool just dropped a super simple Mac and PC app for local AI - why you should try it
The Ollama team just released a native GUI for Mac and Windows, making it easy to run AI on your own computer and pull whichever LLM you prefer.
From search to answer engines: How to optimize for the next era of discovery
Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale.