SAS INSTITUTE: From data custodians to AI innovators: The evolution of digital marketing
Analytics software provider SAS Institute Inc. is working with its customer base to navigate a new marketing world where the rise of generative artificial intelligence has created a whirlwind of change, while some elements remain unaffected.
Celebrating The Best In Email Marketing
The Forward Awards recognize cutting-edge email marketing campaigns from around the world.
SAP Emarsys launches AI Product Finder
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
35 Content Marketing Statistics You Should Know
Stay informed with the latest content marketing statistics. Discover how optimized content can elevate your digital marketing.
How to leverage AI to enhance your digital marketing posts
If you are confused about how to get started with digital marketing posting with the power of AI, we have all the relevant details for you.
iPhone 16: news, rumored price, release date, and more
We’re a few months removed from the launch of the iPhone 15 and iPhone 15 Pro, so you know what that means: iPhone 16 rumors are in full force. Talk is heating up about everything from design leaks and rumored specs to camera changes and more. We’re expecting some bigger changes with the iPhone 16 than we got with the iPhone 15, so we’ve rounded up all the major rumors and reports here for you. Let’s dig in.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
7 Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
Tai Software and Front Partnering to Revolutionize Freight Broker Operations with AI and Email Automation
HUNTINGTON BEACH, Calif. and SAN FRANCISCO, April 17, 2024 (GLOBE NEWSWIRE) -- Tai Software (Tai), the leading transportation management system (TMS) for freight brokers, and Front, a modern customer service platform that streamlines shipper, broker, and carrier communication, today announced an integration set to transform freight broker operations through advanced artificial intelligence (AI) and email automation capabilities. The integration will significantly elevate the productivity of freight brokers and third-party logistics providers (3PLs) by automating critical but time-consuming tasks.
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market
In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.
Meta’s ChatGPT killer is taking over your favorite apps
The AI hype is in full swing right now, transcending form factor boundaries with mixed success. But for the most part, the situation has been a pricey endeavor for users willing to tap into its full potential. Earlier today, Meta AI made its grand debut, drawing power from the Llama 3 model. It’s free (for now) and it could well be one of the first truly mass-market AI products.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.
Artificial Intelligence Transforms Content Creation and Digital Marketing
The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm
Agital Earns Prestigious Title of "Best Digital Marketing Agency in North America" by Yotpo for Second Consecutive Year
BURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital, a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.
Salesforce Bolsters Slack AI With Smart Recaps, More Languages
The new features build on the native AI smarts – collectively dubbed Slack AI – announced in February and provide users with easy-to-digest recaps to stay on top of their day-to-day work interactions.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
NAMB partners with Roomvu on digital marketing efforts
NAMB members can market their services with automation tools to create content and distribute newsletters