#AbandonedCart related marketing articles

The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

The Role of Digital Marketing in Supporting E-Commerce Growth Post-Pandemic

In many ways, there has never been a better time to be running an e-commerce business. As of 2024, there are approximately 2.7 billion people who shop online worldwide, which amounts to around 33.4% of the global population. What’s more, this number is expected to grow exponentially, with some projections of 2.8 billion by 2025 and over 3.5 billion by 2030.

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