Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities
The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers.
'The Ultimate Guide to Health and Fitness Tech for 2025
If you want to lose weight, lower your stress level, sleep better, or boost your immunity, check out the best smart health and fitness products we've tested.
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies announced partnerships for their retail media networks with TransUnion, The Trade Desk, respectively, at CES.
DiscoverMyBusiness Introduces Proven Google Advertising Strategies to Help Law Firms Succeed in 2025
January 14, 2025 /EINPresswire.com/ -- Law firms aiming to amplify their client base and revenue can no longer afford to ignore pay-per-click (PPC) advertising. DiscoverMyBusiness, a trailblazer in digital marketing solutions has released a comprehensive guide detailing the benefits and strategies of PPC advertising tailored specifically for the legal industry.
Digital Marketing Strategies and Trends for 2025
As we advance into 2025, the digital marketing landscape continues to evolve, demanding innovative strategies and the application of cutting-edge technologies. Businesses need to be agile and forward-thinking to maintain competitiveness and relevance. This extensive report examines key digital marketing trends and strategies, providing rich insights into how businesses can enhance their marketing effectiveness in 2025 and beyond.
How to start a career in digital marketing
Some thoughts on what you can do if you are interested in a career in digital marketing.
Trends Shaping the Legal Marketing Industry in 2025
To succeed, I believe it’s crucial for law firms to involve decision-makers at all levels—executives, strategists, and department heads—to align on strategies that address these emerging trends.
The 7 Best PPC Keyword Tools to Elevate Your Ad Campaigns
PPC keyword tools help you generate new keyword ideas and provide insight into keyword cost per click (CPC), search volume, and competition level.
Marketers increasingly prioritize automation investments: report
However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean’s research.
Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
Digital marketing trends that will dominate in 2025 according to Google
What are the digital marketing trends for 2025? Google is an undisputed leader in the field of technology and marketing
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome.
'Ads are coming.' An AI search expert predicts what the future of search is going to look like
The web might look very different in the future
Amazon offers ad tech to retailers in retail media land grab
Amazon offers ad tech to retailers in retail media land grab
The 4 principles of modern marketing
Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.