How to automate competitor analysis in search results? Let’s break it down
Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.
A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.
Netflix used to not have ads, now it’s ‘celebrating’ two years with them
The streaming service revealed that its cheaper, ad-supported tier hit 70 million monthly users just days ahead of the Mike Tyson vs. Jake Paul fight.
TV advertising drives brand results: Here’s what the numbers say
Despite viewer fragmentation, TV advertising can drive web traffic for first-time advertisers, according to VAB research.
MediaSense acquires R3 to expand global footprint, service capabilities
Growth in North America and Asia and creative and content management advisory capabilities informed MediaSense’s second acquisition in six months.
Meta will reportedly bring ads to Threads as soon as January
The service currently has 275 million monthly users.
How marketing leaders can transform marketing from a support function to a growth driver
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?
Google Is Updating Its Customer Match Policy
Learn about Google Ads' Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.
Why Yahoo Mail is Still the Best Email Provider?
This blog lists the benefits of using Yahoo Mail in business and the reasons why many businesses and companies use it.
Viant seeks CTV edge with IRIS.TV acquisition
IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual, emotional and brand-suitability data to advertisers.
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The advertising platform has posted a 20% revenue gain for 11 straight quarters.
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The advertising platform has posted a 20% revenue gain for 11 straight quarters.
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The advertising platform has posted a 20% revenue gain for 11 straight quarters.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
Cross-Channel Remarketing Campaigns: A Complete Guide
Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.
Google AI Overviews ads seen on mobile search
Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
“Give ‘I get you’ gifts” includes a variety of ads and experiences, including an anthem spot starring Waldo, of “Where’s Waldo?