OpenAI rolls out ChatGPT for iPhone in landmark AI integration with Apple
OpenAI demonstrated its new iPhone integration on Wednesday as iOS 18.2 rolled out to users, bringing ChatGPT directly into Siri, writing tools and camera features.
Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.
Yelp unveils AI features to streamline local business discovery
Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect.
Google details shopping annotations and badges for ads and free listings
Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance.
What Does a Digital Marketing Agency Do? A 2025 Guide
A digital marketing agency specializes in managing your online advertising efforts. It encompasses a set of different strategies that are aimed at improving your brand’s online presence, brand awareness, and overall profit.
10 Proven Strategies for Boosting Ecommerce ROI
Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
Digital marketing trends that will dominate in 2025 according to Google
What are the digital marketing trends for 2025? Google is an undisputed leader in the field of technology and marketing
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Natural Talent Hive Announces Initiative to Elevate Creative Standards in Influencer Marketing
Kou Chaichian champions a shift towards more creative and impactful influencer marketing at Natural Talent Hive and Fixated
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Advertisers will be provided closed-loop measurement as Walmart Connect brings its retail media offering to linear TV for the first time.
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
How to Build a Vibrant Pinterest Following That Drives Sales
Pinterest is one of the strongest social media sales channels for e-commerce brands. Here’s how to make this platform work.
5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world?
OpenAI is targeting 1 billion users in 2025 — and is building its own data centers to get there
OpenAI is seeking to reach 1 billion users by next year, a new report said.