Google Promoted Pins come to Maps for Demand Gen campaigns
You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.
How to Get Your First 1,000 Email Subscribers (The Smart Way)
Here's a step-by-step system for startup founders to build their first 1,000 engaged email subscribers — without guesswork or gimmicks.
Google expands ads in AI Overviews, AI Mode to desktop
Google's expansion of Search and Shopping ads opens new opportunities for businesses to reach users during early, discovery moments.
Walmart’s global ad business soars 50% following Vizio integration
Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.
Expedia brings generative AI trip-planning tool to Instagram
The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.
Search That Sells: Connecting The Dots Between Rankings And Results
Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
Google is putting agentic tools in Ads and Analytics
Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and trends.
Plus, Amazon and Shopify both now support IndexNow.
IndexNow, an indexing protocol spearheaded by Microsoft Bing’s search team, announced that IndexNow helps with real-time indexing and structured data support. This allows you keep you your products and shopping ads up to date within Bing and the search engines that use the IndexNow protocol.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
Amazon bolsters ad business with InfoSum, Magnite partnerships
The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
How To Successfully Weave Your Brand Messaging Into Sales Copy
Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more.
Why attention metrics matter in DOOH advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
Hospitality Sales and Marketing Association International Launches Game Changing 7th Edition Digital Marketing Guide to Equip Hotel Professionals for AI, OTT, and Revenue Strategy Mastery
The Hospitality Sales and Marketing Association International has just set a new benchmark in industry education. With the launch of its 7th Edition Digital Marketing Guide, hotel professionals now have a powerful resource to navigate the fast-evolving digital landscape. This isn’t just a routine update—it’s a strategic leap.
How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
Google finally launches NotebookLM mobile app at I/O: hands-on, first impressions
Among the numerous announcements search giant Google made this week during the 2025 edition of its annual I/O developer conference (short for “input/output”), one of the most notable for enterprise leaders is that it is finally bringing its hit conversational AI application Notebook LM, previously available only on the web, to the Google Play and Apple App Stores.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings.