Meta expands WhatsApp Status ad options
Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.
Warner Bros. Discovery, Nielsen deepen measurement partnership
Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.
Netflix ads come to Amazon DSP as streaming race evolves
Brands using Amazon DSP will be able to directly buy Netflix inventory, another sign of the e-commerce giant’s dominant ad-tech stature.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
Best Free Digital Marketing Tools to Grow Your Business Online
Which Best Free Digital Marketing Tools worth using in 2025? From tracking website performance and boosting SEO to designing visuals, sending emails, and managing social media, there are plenty of free options that can make a real difference, so you don’t need to rely on guesswork or expensive software anymore.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
Adapting to the Future of Digital Marketing
The digital marketing landscape continues to evolve at an astonishing pace, forcing brands and agencies alike to rethink the way they connect with audiences. Social platforms, search engines, and mobile-first consumer behavior have transformed advertising from broad awareness campaigns into highly targeted, measurable strategies.
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
How to use AI in digital marketing, according to major brands
AI should not replace human ingenuity — it should enhance it
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
Meta deepens AI focus for latest suite of brand advertiser solutions
The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.
How Artificial Intelligence is Transforming Marketing and SEO.
Artificial intelligence (AI) has rapidly become a cornerstone of modern marketing and search engine optimization (SEO).
Google Ads enhances campaign filters with new checkboxes
These simple checkboxes should make it much easier to filter and manage your campaigns.
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.
Why impression-based advertising will redefine search and CTV
Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Google grows stake in retail media advertising with Criteo partnership
An integration with Google Search Ads 360 aimed at driving more advertiser demand is just the “first phase” of a larger collaboration.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information on BrandLink videos.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.