How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.
How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
AI is transforming GTM teams into fiduciary powerhouses
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
How to start in Digital Marketing? A guide for 2025
Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.
Core and More Technologies Reports Record-Breaking Year-Over-Year Digital Marketing Performance Growth
Core and More Technologies, a leading New Jersey based digital marketing agency and a Google and Microsoft advertising partner, has released their annual client media statement. The results show a significant year-over-year performance increase across all digital marketing.
Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
LinkedIn launches two tools to enhance marketing attribution
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR).
Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch
Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.
5 underrated tools to boost your B2B PPC performance in 2025
These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.
Google AdSense Combines Marketing Email Preferences - Expect More Emails...
Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
47 Video Marketing Statistics for Ecommerce Business Owners
See key video marketing statistics—covering viewership, budgets, ROI, and trends—to help you shape an effective video strategy for your brand.
Top 5 Digital Marketing Jobs and How to Land Them
Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.
Brand + performance: The secret to maximizing ad ROI
Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Email Marketing Software Market Global Trend Analysis and Forecast 2031 , HubSpot, Inc., Intuit Inc., ConvertKit LLC
Rising demand for affordable digital ads, AI-driven personalized marketing, & global internet growth fuel the expansion of the email marketing software market.
Google image AI model can now generate humans for ads
Google's latest advertising update introduces AI-powered human image generation through Imagen 3 technology, with specific demographic features.
How to Learn Digital Marketing in 2025
Digital Marketing is a broad and dynamic field encompassing various strategies and techniques to promote products, services, or brands using digital channels. Unlike traditional marketing, which relies heavily on offline methods, digital marketing leverages the power of the internet and electronic devices to reach a wider audience and engage with potential customers.
5 Key Digital Marketing Statistics to Improve Your Law Firm's Strategy in 2025
In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on emerging opportunities.