How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
13 free tools for PPC campaign management
Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.
Google launches Offerwall, a customizable content access tool for publishers
Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.
Microsoft adds app placement controls to Audience campaigns
Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.
Google rolls out 1st Order Promotions for Shopping Ads
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts.
What is local SEO? Guide to ranking in local search results
Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.
Google Ads tests URL inclusions and exclusions for search
Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.
Google Ads adds new “Conv. value (incl. predicted)” metric
Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.
Google Ads stops auto-opting search campaigns into Display Network
Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
Google Shopping Ads Now Available in Google Lens Results
Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the moment of visual discovery. This exciting integration opens new doors for ecommerce brands to showcase products to high-intent shoppers, right when curiosity strikes.
Retail media moves from the bottom of the funnel to center stage
Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
How DoorDash is evolving its retail media arm as ad revenue grows
The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.
AI can scale ads, but great creatives drive brand impact
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
Omnichannel retail advertising: Connect with shoppers across every touchpoint
Enter omnichannel retail advertising: the key to creating a consistent, connected experience for shoppers across all platforms. By tapping into the power of multiple channels like display, online video, connected TV (CTV), native, mobile in-app, social media, and audio, you can engage customers at every stage, from awareness to conversion—and even build long-term loyalty.
Uber Advertising brings Ride Offers to international markets
Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.
How To Use Paid Search & Social Ads For Promoting Events
Learn how to use paid search and social ads for events to boost attendance and engagement.