Digital Marketing Market Size To Worth USD 1,189.5 Billion by 2033 , CAGR of 11.22%
The Digital Marketing Market is experiencing rapid growth, Surge in Mobile-Driven Commerce and Advertising, Rise of Social Commerce and Influencer Collaborations, and AI-Powered Personalization and Data Analytics.
State of the CIO, 2025: CIOs set the AI agenda
CIOs continue their business leader trajectory as they play a multi-faceted role in AI transformation — one that requires strategic vision, a collaborative mindset, and change agent skills.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
Microsoft 365 Copilot Wave 2 is here: Take a look at what's new
AI agents, GPT-4o image generation, and a new Copilot Notebook feature are all headed your way.
AI vs. human expertise in marketing: When to automate and when to keep it human
Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your marketing efforts.AI vs. human expertise in marketing: When to automate and when to keep it human
Writer releases Palmyra X5, delivers near GPT-4 performance at 75% lower cost
Writer, the enterprise generative AI company valued at $1.9 billion, today released Palmyra X5, a new large language model (LLM) featuring an expansive 1-million-token context window that promises to accelerate the adoption of autonomous AI agents in corporate environments.
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
From ‘catch up’ to ‘catch us’: How Google quietly took the lead in enterprise AI
Just a year ago, the narrative around Google and enterprise AI felt stuck. Despite inventing core technologies like the Transformer, the tech giant seemed perpetually on the back foot, overshadowed by OpenAI‘s viral success, Anthropic‘s coding prowess and Microsoft‘s aggressive enterprise push.
ChatGPT models explained: How to use each, according to OpenAI
Most people have probably just been using the newest model they can get their hands on, but it turns out that each of the six current models is good at different things — and OpenAI has finally decided to tell us which model to use for which tasks.
AI agent deployments will grow 327% during the next two years. Here's what to do now
HR chiefs recognize the transformative power of agents. Organizations must focus on strategy, skills, and teamwork to create successful hybrid.
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
Apple smart glasses are getting closer to becoming a reality, per report
According to the latest edition of Mark Gurman’s Power On newsletter, Apple is continuing to develop its own pair of smart glasses. The product, now codenamed N50, is going to infuse some of the companies AI developments into a pair of glasses that hopefully won’t break.
Healthcare Digital Marketing Market Forecast 2025-2032: Global Size, Share, and Leading Players Revealed
The healthcare digital marketing market is estimated to be valued at USD 3.21 Billion in 2025 and is expected to reach USD 16.82 Billion by 2032, growing at a compound annual growth rate (CAGR) of 26.7% from 2025 to 2032.
7 strategic insights business and IT leaders need for AI transformation in 2025
Enterprise Connect 2025 highlighted the necessity of practical and scalable tech solutions to unlock new levels of growth and innovation in an AI-powered world.
Google’s ad business remains robust despite macro, regulatory threats
Tariffs, antitrust crackdowns and a major cookies-related development swirled around the company’s Q1 earnings, which beat revenue expectations.
Digital Analytics (DMA) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 15.18%
Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.
9 CRM trends for 2025: AI reshapes the customer equation
AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.