How to vibe code for PPC: Building a seasonality analysis tool
PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.
Excel's new Copilot function turns your prompts into formulas - how to try it
It's so much easier to create, summarize, and analyze data now - no complex manual formulas required.
This new C-suite role is more important than ever in the AI era - here's why
Cisco's chief customer experience officer explains the challenges and opportunities of this emerging role.
Sociable: Google expands its use of AI to detect invalid ad traffic
Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.
How a ‘vibe working’ approach at Genspark tripled ARR growth and supported a barrage of new products and features in just weeks
The AI workspace company’s lean team practices AI-native working — or ‘vibe working,’ if you will — so that they can move at what they call “gen speed.” This allows them to release new products and features in rapid-fire succession (nearly every week or so), steadily driving up annual recurring revenue (ARR). As the company boasts, it could be “the fastest-growing startup ever in terms of ARR.”
AI Agents Revolutionize Digital Marketing by 2025: Efficiency vs. Ethics
AI agents are revolutionizing digital marketing by 2025, autonomously handling personalized campaigns, data analysis, and consumer interactions for unprecedented efficiency. However, ethical concerns and the risk of diminishing human creativity persist. Successful strategies will blend AI scalability with human oversight for empathetic, innovative outcomes.
Tips For Running Competitor Campaigns In Paid Search
A practical guide to deciding if competitor keyword bidding makes sense for your brand and how to approach it without burning your budget.
Alation says new query feature offers 30% accuracy boost, helping enterprises turn data catalogs into problem solvers
The enterprise data catalog market has undergone dramatic shifts.
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners
If you scroll more than you sleep, you already understand why digital marketing.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
What Does a Digital Marketer Do? 5 Essential Responsibilities
A digital marketer oversees a business’s online presence, ensuring that brands are visible via social media, digital ads, email, and more.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
Travel Agents’ 2025 Strategies: AI, Sustainability, and Digital Marketing
Travel agents in 2025 are adopting AI for personalized itineraries and chatbots, emphasizing sustainability through eco-partnerships and storytelling, leveraging social media influencers, retargeting ads, and experiential events. By measuring ROI and adapting data-driven tactics, they enhance customer satisfaction and boost conversions. These innovative strategies ensure thriving amid digital competition.
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos.
Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy
Web Guide shifts search from links to meaning. Here's how publishers can adapt to AI-organized SERPs and semantic clustering.
Google: Actually, AI in Search is driving more queries and higher quality clicks
Last month, a Pew Research Center report shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on Wednesday, Google Search head Liz Reid penned a blog post that puts quite a different spin on things. The Google VP claims traffic from search to websites is "relatively stable" and that click quality has increased.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
From search to answer engines: How to optimize for the next era of discovery
Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale.