Uniphore acquires ActionIQ and Infoworks
The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform.
Email Marketing Software Market Global Trends, Growth Opportunity To Reach 10.89% from 2022 to 2031
The global email marketing software market is growing due to affordable digital ads, AI-driven personalization, internet surge, and rising digitization.
OpenAI launches full o1 model with image uploads and analysis, debuts ChatGPT Pro
OpenAI has officially launched its o1 model, transitioning out of preview to become a core feature of the ChatGPT platform. And now, it can also analyze images — a hugely helpful feature upgrade as it enables users to upload photos and have the AI chatbot respond to them, giving them detailed plans on how to build a birdhouse entirely from a single candid photo of one, for one fun example.
6 tips for successful ecommerce search campaigns
From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.
See how Google Gemini 2.0 Flash can perform hours of business analysis in minutes
Anyone who has had a job that required intensive amounts of analysis will tell you that any speed gain they can find is like getting an extra 30, 60, or 90 minutes back out of their day.
The two approaches to AI implementation: Collaboration vs. independence
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
OpenText expands AI capabilities to improve enterprise productivity and ROI
There is a lot of hype and a lot of promise surrounding AI and what it can bring to an enterprise. For enterprise software vendor OpenText, moving beyond the hype to be able to actually demonstrate the value of AI is now an everyday mission.
SEO for page titles and meta descriptions: How to win more clicks
Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.
Digital Marketing Experts: Your Partner for Online Success
In today’s fast-paced digital landscape, businesses face the constant challenge of standing out in an ever-growing sea of competitors. This is where digital marketing experts come into play.
Digital marketing trends that will dominate in 2025 according to Google
What are the digital marketing trends for 2025? Google is an undisputed leader in the field of technology and marketing
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Amazon announces its own set of Nova AI models
The company is also partnering with Anthropic to build a huge AI compute cluster
Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]
Learn about the evolution of structured data in 2024 and its impact on SEO, from knowledge graph development.
Analysis: 75% of Google AI Overview links come from top 12 organic rankings
And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.
Analyzing How Local Home Service Providers Can Leverage Digital Marketing Insights
In a survey conducted with 236 Sonoma County residents, Fitz Designz explored how local customers find and engage with home service providers. The survey covers a range of services, including HVAC, plumbing, landscaping, roofing, and more, providing invaluable insights for small businesses looking to optimize their digital marketing strategies.
Global Generative AI In Digital Marketing Market Set For 32.3% Growth, Reaching $7.6 Billion By 2028
The Business Research Company’s Early Year-End Sale! Get up to 30% off detailed market research reports—for a limited time!
Beyond Likes and Shares: Measuring True Digital Marketing ROI
Getting likes and shares on your posts feels great, right? But here’s the thing: those numbers don’t always mean your campaigns are actually making money. In the digital world, it’s easy to get caught up in flashy metrics that don’t show the full picture. If you’re ready to move beyond the surface and learn how to measure what really matters—your Return on Investment (ROI)—you’re in the right place. Let’s break it down, nice and simple!