#Analysis related marketing articles

Anthropic just made every Claude user a no-code app developer

Anthropic announced Wednesday that it will transform its Claude AI assistant into a platform for creating interactive, shareable applications, marking a significant evolution from conversational chatbots toward functional software tools that users can build and distribute without coding knowledge.

15 new jobs AI could create - could one be your next gig?

From AI agent interaction architect to synthetic reality producer, AI may open up a lot of new career opportunities.

Google’s AI-powered Shopping ad ecosystem: Where to focus your strategy

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping.

Google launches production-ready Gemini 2.5 AI models to challenge OpenAI’s enterprise dominance

Google moved decisively to strengthen its position in the artificial intelligence arms race Monday, declaring its most powerful Gemini 2.5 models ready for enterprise production while unveiling a new ultra-efficient variant designed to undercut competitors on cost and speed.

3 soft skills that are critical for SEOs in 2025

With AI and data everywhere, SEOs must adapt. Learn why soft skills like storytelling and audience empathy matter more than ever today.

Data-Driven Marketing Strategy To Maximize ROI (2025 Guide)

Learn how to maximize ROI using data-driven marketing strategies that optimize performance, improve targeting, and drive smarter business decisions.

What’s inside Genspark? A new vibe working approach that ditches rigid workflows for autonomous agents

The Genspark Super Agent’s promise and approach could well extend the concept of vibe coding into vibe working. A key tenet of enabling vibe working, though, is to go with the flow and exert less control rather than more over AI agents.

How to get started with AI optimization (and explain it to your leadership)

AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.

The complete guide to optimizing content for SEO (with checklist)

Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.

Ask An SEO: How Can I Improve The Visibility Of My Category Pages?

Kevin Gibbons discusses optimization strategies that can help improve your ecommerce category pages’ visibility.

Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?

Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>

Retail media moves from the bottom of the funnel to center stage

Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.

How AI Detects Customer Hesitation (And Converts It Into Sales)

See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.

How to rank higher on Google (even if you’re just getting started)

This guide walks you through SEO strategies to help you rank higher on Google. No shortcuts. Just steps that align with how search works today (and don’t require you to be an SEO guru!).

From chaos to clarity: How to create content briefs for SEO

Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on the same page? Easy—just use a content brief.

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

5 ways to make assertive decisions in uncertain times, according to business leaders

Here's how to help your business flourish when change is the only constant.

AI can scale ads, but great creatives drive brand impact

Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.

Take a look at what’s inside Agentforce 3

Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’

8 AI features coming to iOS 26 that actually excite me (and how to try them now)

These features can do everything from mixing music to translating audio for you in near real-time.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!