#Analytics related marketing articles

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

Spring Cleaning: Five Tips for Effective eMarketing & List Management

To help improve eMarketing list management processes and procedures, here are five tips and best practices we recommend to our clients:

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

The Power of Data: How MedTech Companies Are Leveraging Digital Marketing for Success

In today’s rapidly evolving healthcare landscape, digital marketing has emerged as a powerful tool for MedTech companies seeking to connect with their target audience and drive business growth. Leveraging the power of data, these companies are employing innovative strategies to enhance their online presence, engage with customers, and ultimately achieve success in the competitive market. This article explores how MedTech companies are unlocking the potential of digital marketing to propel their businesses forward.

Google Marketing Platform launches new API with enhanced capabilities

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

Digital marketing trends in education: What you need to know

Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!

In the digital marketing sphere, how does generative artificial intelligence have a significant impact

CXOToday has engaged in an exclusive interview with Venugopal Ganganna, CEO, Langoor

Adspace’s launches new suite of digital marketing services

Adspace has published a new suite of digital marketing services. Adspace says this strategic unveiling positions Adspace not just as a service provider but as a pioneer at the intersection of technology and commerce. The full-service marketing agency is committed to driving growth and efficiency for eCommerce brands in an ever-evolving digital marketplace.

Introducing Roger & James: A meeting of marketing minds

Taking their 10-year relationship to the next level, Tampa’s award-winning digital marketing agency Roger West Creative & Code and Orlando’s Digital Brew, an Emmy-winning video production company, have merged.

CPG Marketing Embraces New Models for Digital Transformation

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).

Email Marketing Trends for 2024: Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include:

Mobile Marketing: The Key to Success in Today’s Digital Era

In this article, we’ll talk about how important mobile marketing is in today’s digital world. You can find out more about digital marketing at https://blog.partners1xbet.com/.

10 Email Marketing Tips To Grow Your Business in 2024

Email marketing allows you to communicate with your customers in a personalized way. Yet, it can be challenging to engage with your audience and build relationships through emails. In this guide, we’ll walk you through everything you need to know to create winning email marketing campaigns for your business. You’ll learn what email marketing is, why it matters and explore strategies that generate exceptional results.

Benefits of Hiring a Digital Marketing Agency in 2024

Content is king in the digital marketing world. A digital marketing agency can help you develop a content marketing strategy that engages your audience.

Personalize Your Digital Marketing in 2024 - The Mindhack Part 2

Target every channel. Leverage customer data, responsibly. Embrace the power of AI.

10 Reasons You Need A Digital Marketing Strategy In 2024

The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.

Digital Marketing Market Size To Worth US$ 689.8 Billion by 2032 , Grow CAGR by 13.62%

According to the latest report by IMARC Group, The global digital marketing market size reached US$ 322.2 Billion in 2023.

Brand Building in the Digital Age: Navigating the Online Landscape

Seizing the opportunities provided by the online landscape is clearly important — and easier said than done. Factors such as industry, business size, financial resources, and platform all determine the most impactful strategy for your specific business. Not sure where to start? In this article, business experts provide their insights into strategies for building your brand amid a crowded marketplace.

Revolutionising marketing: How technology changed the game

In the whirlwind world of digital marketing, technology’s role cannot be overstated. It’s transformed how businesses connect with you, turning traditional strategies on their head. From the personalised ads that greet you on your favourite social media platforms to the seamless online shopping experiences, technology’s fingerprints are everywhere.

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