ChatGPT gets smarter: OpenAI adds internal data referencing
ChatGPT has finally added a long-requested feature for ChatGPT users: the ability to reference internal knowledge sources.
Microsoft infuses enterprise agents with deep reasoning, unveils data Analyst agent that outsmarts competitors
The company announced Tuesday evening two significant additions to its Copilot Studio platform: deep reasoning capabilities that enable agents to tackle complex problems through careful, methodical thinking, and agent flows that combine AI flexibility with deterministic business process automation. Microsoft also unveiled two specialized deep reasoning agents for Microsoft 365 Copilot: Researcher and Analyst.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
How To Scale Your Business Using Zero-Party Data
Zero-party data is information consumers willingly share with a brand, providing businesses with highly accurate insights for smarter marketing. With privacy concerns rising and data regulations tightening, third-party data is becoming obsolete.
Broadcom’s data simplification strategy that enables 26 business units to use the same data analytics platform.
As Broadcom has grown through the acquisition of numerous software and hardware companies, the company has grappled with the challenge of integrating disparate data sources and systems.
10 Best Email Marketing Apps for iOS to Boost Your Campaigns
Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.
The best small-business CRM software: Expert tested
The best CRM software for small businesses combines affordability, scalability, and customer management. These are ZDNET's favorites.
AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds
Consumers are turning to AI for shopping advice more and more. Here's what retailers need to know.
Generative AI is finally finding its sweet spot, says Databricks chief AI scientist
As generative AI begins helping solve real-world problems, a new kind of data analytics is emerging, says Jonathan Frankle.
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
SFB Digital Marketing Unveils Key Trends Shaping Google Advertising in 2025
SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation, evolving audience targeting methods, and innovative ad formats, businesses must adapt to maintain a competitive edge in digital marketing.
What is predictive analytics? Transforming data into future insights
Predictive analytics and predictive AI can help your organization forecast outcomes based on historical data and analytics.
AI Technologies Transform Digital Marketing Strategies
The rise of artificial intelligence (AI) technologies is drastically reshaping digital marketing strategies as businesses face unprecedented challenges due to increased bot traffic and AI usage. This fast-evolving digital environment demands companies to rethink and adapt their marketing practices to align with the changing behaviors of consumers.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
Totaligent, Inc. Launches Beta Site for AI Digital Marketing Platform
Totaligent, Inc. (OTCPK: TGNT), a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and maximize ROI.
What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad placement, programmatic advertising does not require negotiations or discussion.