#Analytics related marketing articles

Turn your scattered data into actionable insights

For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.

What Is Klaviyo? Core Features, Pricing, and Shopify Details

Klaviyo now provides four core platforms: Klaviyo Marketing, Klaviyo Analytics, Klaviyo Service, and Klaviyo Data. Learn how to connect them with Shopify.

Digital Marketing Software Market: Enabling Smarter Campaigns, Driving Customer Engagement, and Powering Data-Driven Growth

The global Digital Marketing Software market is expected to experience significant expansion, with its value projected to increase from USD 92.2 billion in 2025 to USD 305.9 billion by 2035, reflecting a CAGR of 14.2%. This rapid market growth is being driven by the rising demand for efficient and scalable marketing solutions across diverse industry verticals.

How customer analytics closes the gaps in performance measurement

Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions.

How brands can turn compliance into a competitive advantage

Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.

YouTube just announced a bunch of AI tools for creators

The software can edit footage, create voiceovers and turn spoken dialogue into song.

What is the Agent2Agent protocol and why should marketers care?

AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.

Best Free Digital Marketing Tools to Grow Your Business Online

Which Best Free Digital Marketing Tools worth using in 2025? From tracking website performance and boosting SEO to designing visuals, sending emails, and managing social media, there are plenty of free options that can make a real difference, so you don’t need to rely on guesswork or expensive software anymore.

Adapting to the Future of Digital Marketing

The digital marketing landscape continues to evolve at an astonishing pace, forcing brands and agencies alike to rethink the way they connect with audiences. Social platforms, search engines, and mobile-first consumer behavior have transformed advertising from broad awareness campaigns into highly targeted, measurable strategies.

The Behavioral Data You Need To Improve Your Users’ Search Journey

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might be blocking conversion.

How to use AI in digital marketing, according to major brands

AI should not replace human ingenuity — it should enhance it

Why The Last Year Has Been The Biggest Challenge For CMOs

The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.

MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world

AI Powers Digital Marketing Attribution for Scalable Growth

Digital marketing's attribution is shifting from an opaque black box to a growth engine via AI, multi-touch models, and data integration. Overcoming challenges like privacy and silos, savvy firms use analytics for precise ROI and personalization. This evolution fosters proactive strategies, unlocking scalable success in a data-driven era.

Small businesses are turning to owned-marketing tools for better control

Engage website visitors with Feedify’s Rising Star Push Notification Tool

AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live

Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.

Why impression-based advertising will redefine search and CTV

Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.

WordPress.com review: A heavyweight site builder that makes you work for it

WordPress is a powerful website builder with many strengths, particularly plugins -- but you'll have to pay extra.

Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation

The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.

Best Email Marketing Software for Small Business Owners

Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.

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