Digital Marketing Market Size To Worth USD 1,189.5 Billion by 2033 , CAGR of 11.22%
The Digital Marketing Market is experiencing rapid growth, Surge in Mobile-Driven Commerce and Advertising, Rise of Social Commerce and Influencer Collaborations, and AI-Powered Personalization and Data Analytics.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities
SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize campaign performance.
OpenAI launches o3 and o4-mini, AI models that ‘think with images’ and use tools autonomously
OpenAI launched two groundbreaking AI models today that can reason with images and use tools independently, representing what experts call a step change in artificial intelligence capabilities.
ChatGPT gets smarter: OpenAI adds internal data referencing
ChatGPT has finally added a long-requested feature for ChatGPT users: the ability to reference internal knowledge sources.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
10 Best Email Marketing Apps for iOS to Boost Your Campaigns
Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.
The best small-business CRM software: Expert tested
The best CRM software for small businesses combines affordability, scalability, and customer management. These are ZDNET's favorites.
AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds
Consumers are turning to AI for shopping advice more and more. Here's what retailers need to know.
ChatGPT models explained: How to use each, according to OpenAI
Most people have probably just been using the newest model they can get their hands on, but it turns out that each of the six current models is good at different things — and OpenAI has finally decided to tell us which model to use for which tasks.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
Does the Chief Marketing Officer Role Need an Update?
Data and digital tech, including AI, are now commonly used to help marketers increase sales by retaining and acquiring customers through unique products and services, enhanced brand awareness, excellent customer experience, mass customization, and microtargeting at scale.
The Best Email Marketing Tools and Software for Businesses in 2025
With 2025 just around the corner, many businesses want tools for much more than just the basics of email. They expect platforms that offer analytics, automation, and personalization in order to capture the attention of their audiences. Here are some of the leading email marketing tools to keep you ahead of the game in 2025 — discover how you can benefit from the best tools in the email marketing space.
60% of AI agents work in IT departments - here's what they do every day
Everyone wants an AI agent - but for what? Here's how they're being used today.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing
This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.
5 tips for transforming company data into new revenue streams
If you’re among those IT leaders looking to transform your company’s data into new revenue, here are several key tips and insights from data experts who’ve done it.
Microsoft just launched powerful AI ‘agents’ that could completely transform your workday — and challenge Google’s workplace dominance
Microsoft announced today a major expansion of its artificial intelligence tools with the “Microsoft 365 Copilot Wave 2 Spring release,” introducing new AI “agents” designed to function as digital colleagues that can perform complex workplace tasks through deep reasoning capabilities.