#App related marketing articles

Amazon Prime Day 2025 officially announced for July: What we know so far

Amid tariffs and rumors of a longer sale, Amazon's Prime Day sale will return this July. Here's everything to know.

No more window switching: Mastercard’s Agent Pay transforms how enterprises use AI search

One criticism of computer use platforms and other search agents is that you cannot complete any transactions within the same window if you use them to find a product or a hotel. Mastercard aims to change that by integrating AI companies and platforms into its payments network, enabling users and enterprises to transact seamlessly within their respective ecosystems. Today the company announced Agent Pay, a new payments program that brings the Mastercard payments system to AI chat platforms.

Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings

Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).

10 must-use marketing updates in the Salesforce Summer 2025 releases

These 10 updates will help marketers in the Salesforce platform work smarter.

30 seconds vs. 3: The d1 reasoning framework that’s slashing AI response times

dLLMs represent a distinct approach to generating text compared to standard autoregressive models, potentially offering benefits in terms of efficiency and information processing, which could be valuable for various real-world applications.

Your top B2B YouTube ads questions – answered

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.

I use these 7 apps every day to make me more productive

Here’s a deeper dive into each of the apps, some of the best in the App Store, and how they contribute to my weekly

Google massively expanding AI Overviews for travel, entertainment

Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your traffic.

Marketing on LinkedIn: What you need to know

Your guide to LinkedIn's tools, strategies and best practices. Updated with information on the new Qualified Lead Optimization feature.

Threads is moving to threads.com and adding a bunch of new web features

A messaging app startup had previously owned the domain.

Content generation outpaces other applications of AI for marketers

We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?

Salesforce takes aim at ‘jagged intelligence’ in push for more reliable AI

Salesforce is tackling one of artificial intelligence’s most persistent challenges for business applications: the gap between an AI system’s raw intelligence and its ability to consistently perform in unpredictable enterprise environments — what the company calls “jagged intelligence.”

60% of AI agents work in IT departments - here's what they do every day

Everyone wants an AI agent - but for what? Here's how they're being used today.

Meta’s first dedicated AI app is here with Llama 4 — but it’s more consumer than productivity or business oriented

Facebook parent company Meta Platforms, Inc. has officially launched its own, free standalone Meta AI app, a move aimed at delivering a more personal and integrated AI experience across mobile devices, the web, and Ray-Ban Meta smart glasses.

Gemini AI is coming to cars, wearables, and more this year, Google confirms

Now, Google has confirmed that people will be able to use Gemini on a wider variety of devices, as it will be coming to Android Auto, wearables, and more. It will be rolling out to these devices later this year, Google announced.

Pinterest will now tell you when you’re looking at AI-generated content

It is also experimenting with a filter system to cleanse your feed of AI slop.

7 strategic insights business and IT leaders need for AI transformation in 2025

Enterprise Connect 2025 highlighted the necessity of practical and scalable tech solutions to unlock new levels of growth and innovation in an AI-powered world.

Google Wallet adds support for UK passports

US passports are already available on the platform.

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.

EnRoute Growth Platform Unveils EGP SEO Boost+ for Enhanced AI Search Visibility

EGP SEO Boost+ Emerges as a Top All-in-One Platform for SEO, Digital Marketing, and AI Search Visibility

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