#App related marketing articles

How Meta leverages generative AI to understand user intent

By looking at recommendations as a generative problem, you can tackle it in new ways that are richer in content and more efficient than classic approaches. This approach can have important uses for any application that requires retrieving documents, products, or other objects.

Why 2025 will be the year of AI orchestration

As 2025 opens, VentureBeat spoke to industry analysts and IT decision-makers to see what the year might bring. For many, 2025 will be the year of agents, when all the pilot programs, experiments and new AI use cases converge into something resembling a return on investment.

Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality

In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.

WPP, Universal Music Group partner to deepen brands’ access to music culture

The agency network pointed to the growing intersection between tech and music, stating the pact will be used to explore new applications of AI.

Why syncing email and SMS is critical to marketing success

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue.

Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025

These platforms don't just tick the boxes of affordability and ease of use; they also bring innovative features

Sociable: Meta’s plan to unleash AI bot profiles could actually work

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.

How Gen Z is redefining discovery on TikTok, Pinterest, and beyond

Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.

Double Opt-in Email Marketing: Importance and Setup Tips

Double opt-in flows respect privacy laws while growing a verified email subscriber base of engaged fans.

The power of digital marketing: Transforming businesses in 2024

In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.

How To Use Customer Intelligence To Grow Your Business

You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.

Discover’s hybrid cloud journey pays off

Discover Financial Services has moved aggressively to the cloud in 2024 with a migration strategy focused on retaining hybrid flexibility and making the most of cloud elasticity.

Apple's 2024 App Store winners are out. Here's the full list and ZDNET's favorites

You might just discover your next favorite app from this year's winners. We did.

Facebook global ad revenue to surpass $100B in 2024: WARC

Supporting the Meta-owned platform’s ad revenue growth are its investments in artificial intelligence and commerce.

Top 10 digital marketing platforms in 2024

If you’re looking to invest in digital marketing services in 2024, there are a lot of platforms out there that cater to a wide variety of needs—from SEO and content marketing to social media and PPC campaigns. Two platforms worth checking out are Zonewebsites and GoRefr, but there are also several others that offer great services for businesses of all sizes. Here’s a roundup of some top sites where you can find digital marketing services:

ChatGPT adds more PC and Mac app integrations, getting closer to piloting your computer

OpenAI has expanded the number of applications its desktop apps can work with, including allowing Advanced Voice Mode to work with other apps, and is moving closer to ChatGPT using computers.

Brevo review 2024

Affordable email marketing with robust CRM tools.

Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports

AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.

The Role of Digital Marketing in Supporting E-Commerce Growth Post-Pandemic

In many ways, there has never been a better time to be running an e-commerce business. As of 2024, there are approximately 2.7 billion people who shop online worldwide, which amounts to around 33.4% of the global population. What’s more, this number is expected to grow exponentially, with some projections of 2.8 billion by 2025 and over 3.5 billion by 2030.

TikTok Shop sales surpass $100M on Black Friday

The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.

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