#App related marketing articles

Google expands Commerce Media suite for brands and retailers

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.

YouTube Reports 200 Billion Daily Views For Shorts Format

YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership.

Ecommerce advertising: Strategies to drive online sales

This guide covers ecommerce ad basics, including the strengths and limitations of current ecomm platforms, strategies, and tactics. Read on to learn how to drive ecommerce sales effectively.

Google launches production-ready Gemini 2.5 AI models to challenge OpenAI’s enterprise dominance

Google moved decisively to strengthen its position in the artificial intelligence arms race Monday, declaring its most powerful Gemini 2.5 models ready for enterprise production while unveiling a new ultra-efficient variant designed to undercut competitors on cost and speed.

Enterprise tech stack & governance for multi-location SEO

Learn how to build a scalable tech stack and governance model to streamline SEO across multiple locations, boost visibility, and ensure brand consistency.

MacOS email clients that might work better for you than Apple Mail

I'm always on the lookout for a better email app than what Apple offers, and one of these four could very well be the one.

From prompt chaos to clarity: How to build a robust AI orchestration layer

AI Orchestration

My 6 favorite open-source Android apps from the Google Play store - and why that matters

If you're a fan of open-source software, you'll be thrilled to know that there's plenty of FOSS software available for Android. Here are my top six apps.

Wix Acquires AI Platform That Enables Anyone To Create Software

Wix acquired Base44, an AI platform that enables users to create functional software in minutes using a chat-based interface.

Meta unveils generative AI tools for automated video, branding, and creative ads

Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.

8 ways to write better ChatGPT prompts - and get the results you want faster

Making the most of AI takes practice. Optimizing your inputs can improve ChatGPT's outputs. Here's how.

8 ways to write better ChatGPT prompts - and get the results you want faster

Making the most of AI takes practice. Optimizing your inputs can improve ChatGPT's outputs. Here's how.

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

How DoorDash is evolving its retail media arm as ad revenue grows

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.

WhatsApp adds discovery tools, ads, subscriptions

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.

Entri and GoDaddy Announce Agreement to Streamline Domain Configuration for Businesses Worldwide

Entri, the leader in automated domain setup solutions, today announced it has entered into a multi-year agreement with GoDaddy to integrate GoDaddy’s Domain Connect System into Entri Connect, bringing even faster, one-click DNS configuration to Entri customers.

AI is rapidly transforming customer experiences - here's 8x8's vision for the future of CX

The 8x8 Analyst Summit 2025 was all about AI, ecosystems, and CX-first thinking.

Adobe introduces LLM Optimizer to help teams improve AI search visibility

Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.

The future of SEO is now: Growth & visibility

Search has been evolving for some time now—and continues to do so.

Meta’s new world model lets robots manipulate objects in environments they’ve never encountered before

While large language models (LLMs) have mastered text (and other modalities to some extent), they lack the physical “common sense” to operate in dynamic, real-world environments. This has limited the deployment of AI in areas like manufacturing and logistics, where understanding cause and effect is critical.

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