#Audience related marketing articles

Everything Revealed at Microsoft Ignite 2024

AI

AI search wars heat up: Genspark adds Claude-powered financial reports on demand

Back in June 2024 — an eternity in the fast-moving generative AI sector — a startup founded by Microsoft, Google, and Baidu alumni called MainFunc launched its first product, Genspark, an AI search engine.

AtData Launches Email Marketing Solutions on Snowflake Marketplace

New Access to AtData's Email Solutions Will Help Marketers Identify Active Email Addresses that are More Likely to Engage and Reach Consumers via Alternative Emails

The execution team’s role in a martech center of excellence

See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.

YouTube Expands Creator Control Over Ad Partnerships

YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.

Boost Black Friday sales with the ultimate 85-step campaign checklist

Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

Operating Media Launches Comprehensive Digital Marketing Masters Program for 2025 in Mumbai

With a strong emphasis on emerging technologies like Artificial Intelligence (AI), Automation, e-commerce marketing, and new-age tools like Photoshop, Shopify, and mobile app creation, the course aims to create digital leaders who can drive success.

Emerging Trends in SEO: How Data-Driven Content is Shaping the Future of Digital Marketing

HARKER HEIGHTS, TX, UNITED STATES, November 5, 2024 /EINPresswire.com/ -- Battle SEO is closely examining the latest trends in search engine optimization (SEO), where data-driven content is emerging as a transformative force in digital marketing.

Fiverr's 10th Business Trends Index Highlights How Businesses Are Rethinking Both Their Physical And Digital Presence

Businesses are rethinking workspaces and doubling down on email marketing in the age of AI, according to Fiverr's 10th Business Trends Index

Your audience isn’t who you think — AI knows better

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

The Ultimate Guide to Digital Marketing for Startups

Whether you’re bootstrapping or already securing funding, check out this digital marketing for startups guide to help you navigate the wild world of digital marketing.

SEO Reports: Which Metrics Matter & How To Use Them Well

Reports are a key part of the SEO communication toolbox. Learn how to select the right metrics.

How to do audience research for SEO

This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.

PPC keyword research: What you need to know

Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.

When and how to use images in B2B emails

Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes.

Cross-Channel Remarketing Campaigns: A Complete Guide

Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.

Goodman Lantern Partners with HubSpot to Elevate Digital Marketing Services

Empowering tech businesses with advanced marketing automation, improved lead generation, and integrated solutions through strategic collaboration with HubSpot.

How AI can drive modern marketing transformation

AI has the potential to revolutionize digital out of home advertising.

Inside Disney’s increasingly global approach to selling holiday ads

The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of entertainment content during the holidays last year.

GroupM doubles advertiser spend on women’s sports within months

The WPP agency worked with media partners such as YouTube and Disney to maximize reach.

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