Google rolls out its most powerful Gemini model yet
Deep Think is now available to AI Ultra subscribers for $250 per month.
44 best ChatGPT prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
5 key questions your developers should be asking about MCP
The Model Context Protocol (MCP) has become one of the most talked-about developments in AI integration since its introduction by Anthropic in late 2024. If you’re tuned into the AI space at all, you’ve likely been inundated with developer “hot takes” on the topic. Some think it’s the best thing ever; others are quick to point out its shortcomings. In reality, there’s some truth to both.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
How tiered strategies and smart tech are reshaping influencer marketing success
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.
4 CTV challenges for B2B and how to overcome them
Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
8 must-have SEO tools every marketer should use in 2025
Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.
QuickBooks’ new AI agents accelerate business efficiency
Intuit is reimagining business operations, and its latest upgrade to QuickBooks is a paradigm shift. Starting July 1, U.S. customers will have access to AI agents that are deployed across QuickBooks Online, backed by redesigned web and mobile interfaces.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Transform your content creation from chaos to consistent brilliance
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency.
Google Analytics adds Reddit Ads integration, launches lead gen tools
Reddit Ads now integrate with Google Analytics, letting advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
Best email marketing platforms in 2025: top free and paid options
We considered platforms that can help you create, send, and track campaigns confidently, allowing you to focus on scaling your business. Keep reading to find out more about them!
Microsoft Advertising expands remarketing list sources to 20 campaigns
Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting.
The most underrated B2B channel? Your newsletter
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.
14 experts on the state of email marketing in the age of AI and owned media
Dive in for some stark observations, strategies, and exclusive G2 data analysis on the state of email marketing in 2025.
Klaviyo vs. Mailchimp: Comparing Email Marketing Software
Discover the pros and cons of Klaviyo and Mailchimp for ecommerce business owners. Compare price, customer service, automation, and other tools.