Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.
10 ways to leverage generative AI for advanced SEO
Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.
State of the CIO, 2025: CIOs set the AI agenda
CIOs continue their business leader trajectory as they play a multi-faceted role in AI transformation — one that requires strategic vision, a collaborative mindset, and change agent skills.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
10 must-use marketing updates in the Salesforce Summer 2025 releases
These 10 updates will help marketers in the Salesforce platform work smarter.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
AI improves customer service only when it supports humans, not replaces them
AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
AI vs. human expertise in marketing: When to automate and when to keep it human
Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your marketing efforts.AI vs. human expertise in marketing: When to automate and when to keep it human
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
OpenAI adds shopping features to ChatGPT Search
This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.
Rethinking digital transformation for the agentic AI era
Generative and agentic AI have the potential to revolutionize not just digital strategies and outputs but your digital organization itself. Here are three areas where CIOs should take AI’s lead in reorganizing how digital transformation work gets done.
The Best Email Marketing Services and Survey Software of 2025
To generate the greatest returns from email marketing, you need to build a list of recipients and then create and send eye-catching, personalized messages that keeps your audience engaged.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
The Best Email Marketing Tools and Software for Businesses in 2025
With 2025 just around the corner, many businesses want tools for much more than just the basics of email. They expect platforms that offer analytics, automation, and personalization in order to capture the attention of their audiences. Here are some of the leading email marketing tools to keep you ahead of the game in 2025 — discover how you can benefit from the best tools in the email marketing space.
60% of AI agents work in IT departments - here's what they do every day
Everyone wants an AI agent - but for what? Here's how they're being used today.
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.
Landing Page Builders Market Set to Reach USD 2.7 Billion by 2035, Fueled by Rising Demand for Digital Marketing and Conversion Optimization Tools
Landing page builders are becoming indispensable in digital marketing campaigns, allowing users to create high-converting pages quickly without requiring advanced coding skills.
In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
Crack the code to ROI-driven email marketing campaigns
Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.
7 strategic insights business and IT leaders need for AI transformation in 2025
Enterprise Connect 2025 highlighted the necessity of practical and scalable tech solutions to unlock new levels of growth and innovation in an AI-powered world.