Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
6 things to look for in a B2B influencer
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.
Digital Marketing Spending Market Is Booming So Rapidly , Major Giants Google, Amazon, Alibaba, Adobe
Digital Marketing Spending Market is projected 450 Billion USD in 2024 to 800 Billion USD by 2032, at a CAGR of 8.5%.
Navigating the Email Marketing Jungle and Avoiding the Spam Trap
In this interview, Folderly Founder and CEO Vladislav Podolyako discusses how businesses can tap into the email marketing goldmine and avoid the dreaded spam-filled pit of doom.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
Adobe Appoints Lara Balazs as Chief Marketing Officer
Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.
LinkedIn Reveals Data-Backed Formula For B2B Ad Success
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.
Future Trends In B2B Influencer Marketing Across Industries
Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.
How marketing leaders can transform marketing from a support function to a growth driver
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?
Why personality data is key to scalable B2B marketing
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
When and how to use images in B2B emails
Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes.
10 Email Marketing Tips to Boost B2B Sales
If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.
How Significant Is AI Chatbot Traffic In B2B?
A mini case study that explores how investing in AI chatbots at the right time can drive significant business growth for B2Bs.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
Cross-Channel Remarketing Campaigns: A Complete Guide
Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.
