Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
6 things to look for in a B2B influencer
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.
Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025
These platforms don't just tick the boxes of affordability and ease of use; they also bring innovative features
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
Adobe Appoints Lara Balazs as Chief Marketing Officer
Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.
LinkedIn Reveals Data-Backed Formula For B2B Ad Success
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.
Future Trends In B2B Influencer Marketing Across Industries
Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.
Top 10 Digital Marketing Trends For 2025
Get a glimpse into the future of digital marketing. Our expert predictions reveal the top 10 trends that will shape the industry in the coming year.
Why personality data is key to scalable B2B marketing
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
10 Email Marketing Tips to Boost B2B Sales
If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.
How Significant Is AI Chatbot Traffic In B2B?
A mini case study that explores how investing in AI chatbots at the right time can drive significant business growth for B2Bs.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
