Adobe Appoints Lara Balazs as Chief Marketing Officer
Today, Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit, where she reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.
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