
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.

How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

How B2B and B2C brands adopt genAI — same tech, different strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.

Acoustic Unveils 2025 Marketing Benchmark Report
New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance

How Technology Changed the Way of Marketing
here are the top ways in which developing technology has changed the way of marketing.