
How AI is Reshaping Hotel Digital Marketing in 2025
Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional.

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors
Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.

StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform
Exclusive early access to email and data capabilities now available through one unified platform

10 insights for marketing and MOps leaders from the State of Martech 2025 report
There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.

Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).

Anthropic launches Claude web search API, betting on the future of post-Google information access
Anthropic has introduced a web search capability for its Claude AI assistant, intensifying competition in the rapidly evolving AI search market where tech giants are racing to redefine how users find information online.

How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.

Adobe Premiere Pro vs. Apple Final Cut Pro: Which Video Editing App Should You Use?
I've been testing both for years and can walk through all the most important aspects you need to consider before committing to either.

AI improves customer service only when it supports humans, not replaces them
AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.

AI vs. human expertise in marketing: When to automate and when to keep it human
Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your marketing efforts.AI vs. human expertise in marketing: When to automate and when to keep it human

Google adds retail media data to YouTube ads, beefing up pitch to brands
A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail media.

AI agent deployments will grow 327% during the next two years. Here's what to do now
HR chiefs recognize the transformative power of agents. Organizations must focus on strategy, skills, and teamwork to create successful hybrid.

Salesforce takes aim at ‘jagged intelligence’ in push for more reliable AI
Salesforce is tackling one of artificial intelligence’s most persistent challenges for business applications: the gap between an AI system’s raw intelligence and its ability to consistently perform in unpredictable enterprise environments — what the company calls “jagged intelligence.”

Brand trust is the most valuable asset your company owns
YBrand trust is the most valuable asset your company owns

Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?

In Graphic Detail: How AI is changing search and advertising
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.

Why agentic AI is the next wave of innovation
Imagine a future where an AI agent not only books your next vacation but also helps provide a shopping list based on your destination, weather forecast, and the best deals from around the web. With another click the agent can make these purchases on your behalf and ensure they arrive in ample time before your flight leaves. You’ll never forget essentials like goggles or sunscreen again.

How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.

With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
The best marketers are getting more from email than ever — by adapting. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder.

Claude just gained superpowers: Anthropic’s AI can now search your entire Google Workspace without you
The new Research capability enables Claude to independently conduct multiple searches that build upon each other while determining what to investigate next. Simultaneously, the Google Workspace integration connects Claude to users’ emails, calendars, and documents, eliminating the need for manual uploads.