Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
10 Best AI Email Marketing Software Tools (January 2025)
Today's AI email marketing software tools can analyze behavior, predict engagement, and craft personalized content that resonates with each recipient. As businesses and brands seek deeper connections with their audiences, these top tools show us exactly how AI and smart automation are reshaping how brands connect with customers.
Smarter Ads, Bigger Impact: Why AI is the Missing Link in Digital Marketing
Have you considered what your AI digital marketing strategy will be for the new year and beyond?
Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality
In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.
5 Ways to Make More Sales with Your Holiday Emails
The holiday season is chock full of opportunities to boost your sales using email. But, with so much end-of-the-year chaos, it can be a challenge even to get your emails seen. With these five practical tips, you’ll learn how to stand out in busy inboxes, grab attention, and turn subscribers into customers. There’s still time.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
How To Leverage GA4 For The Analysis Of International SEO Strategies
Learn how to effectively analyze and refine your international SEO strategies using actionable insights from Google Analytics 4.
Trends Shaping the Legal Marketing Industry in 2025
To succeed, I believe it’s crucial for law firms to involve decision-makers at all levels—executives, strategists, and department heads—to align on strategies that address these emerging trends.
Google Ads plans major AI Push in 2025, reshaping search marketing
Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.
How LLMs Are Transforming Digital Marketing and Content Creation
LLMs can analyze customer data and generate human-like responses, making it easier for businesses to connect with their audience. They can also provide valuable insights through sentiment analysis, helping businesses anticipate customer needs and tailor content accordingly. Companies that adopt LLMs early will have a competitive edge by delivering a more personalized and efficient experience, which can boost customer loyalty and brand trust.
10 ways AI chatbots can help you with holiday tasks - and 30 sample prompts
AI can help you maximize your holiday cheer and minimize the chaos. Use these 30 AI prompts to tackle everything from meal planning to travel stress, all while staying on budget and organized.
7 Ideas to boost your 2025 digital marketing strategy
It can be difficult to stay competitive in an industry that evolves and changes as quickly as digital marketing. But with 2025 just on the horizon, now is the perfect time to reassess your strategy and identify areas where you can make changes.
How marketers can succeed with generative engine optimization
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports
AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.
Google Gemini 2.0: Could this be the beginning of truly autonomous AI?
The release arrives almost exactly one year after Google’s initial Gemini launch, emerging during a pivotal moment in artificial intelligence development. Rather than simply responding to queries, these new “agentic” AI systems can understand nuanced context, plan multiple steps ahead, and take supervised actions on behalf of users.
Adobe partners with Amazon Web Services to supercharge AI-driven customer experiences
Adobe is making an aggressive move into Amazon’s cloud computing territory, expanding its Experience Platform onto AWS in a partnership that signals a major shift in how enterprises approach artificial intelligence and customer data.is making an aggressive move into Amazon’s cloud computing territory, expanding its Experience Platform onto AWS in a partnership that signals a major shift in how enterprises approach artificial intelligence and customer data.
Why Email Authentication Matters for Your Business’s Success and Security
Every day, 85% of global email traffic — or 122.3 billion emails — is flagged as spam. That’s a lot of wasted time, effort, and resources invested into emails that are never read. But how, exactly, can brands avoid having their most important messages end up in spam folders?