Canonicalization and SEO: A guide for 2025
Learn how to manage duplicate content, streamline indexing, improve crawl efficiency and more with these canonicalization best practices.
Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution, crucial.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing
Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – but generative AI is catapulting marketing’s old tricks to new heights.
MailReach Unveils Cutting-Edge Solutions for Email Marketing Success
PARIS - (NewMediaWire) - October 24, 2024 - MailReach, a leading provider of email deliverability solutions, announces the launch of its next-generation suite of tools designed to enhance email marketing campaigns. These innovations, aimed at addressing one of the most critical challenges in email marketinggetting emails delivered to customers' inboxesmark a new era in email marketing success.
Google Gemini can remember things now
The AI chatbot can now personalize its responses based on your interests and preferences.
OpenText expands AI capabilities to improve enterprise productivity and ROI
There is a lot of hype and a lot of promise surrounding AI and what it can bring to an enterprise. For enterprise software vendor OpenText, moving beyond the hype to be able to actually demonstrate the value of AI is now an everyday mission.
How AI agents are revolutionizing digital marketing
Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.
Snowflake Build: the 4 biggest announcements on Cortex AI and more
At this year’s annual BUILD conference, data architecture giant Snowflake went all in to give its customers advanced capabilities, including some long-previewed features, to easily mobilize their datasets to build and share powerful AI applications.
Business in the age of AI: From economies of scale to ecosystems of success
With neither infrastructure nor silos to slow it down, World Central Kitchen delivers a million meals a day, every day. It also delivers important lessons for your business.
Email Rendering Preview Tools
Email RenderKit Ensures Perfect Email Rendering Across All Platforms
How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.
How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.
Google adds segmentation to Performance Max Asset Groups
Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
In a new spot, former NFL player J.J. Watt is trapped in a Dick’s store after closing, leading to a series of silly antics.
Unleash the power of data, AI agents and humans to transform CX
Customer service is undergoing a rapid transformation, driven by evolving customer expectations and technological advancements. While AI and automation have been hailed as game-changers, the full promise of AI has yet to be universally realized. It’s time to change that and put an end to bad customer service once and for all.
12 ways to use a customer data platform
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.
SEO redefined: adapting to a new era of digital marketing
The digital advertising market is thriving, up 11% to £29.6bn in 2023, according to the latest report from the IAB. Search (PPC and SEO) remains the backbone of the industry, accounting for nearly half of that total, at £14.7bn. Despite these strong numbers, search is at a pivotal moment. The landscape is changing rapidly and advertisers cannot afford to be complacent. To continue driving results, it’s essential to reassess and optimise search strategies.