Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality
In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.
5 Ways to Make More Sales with Your Holiday Emails
The holiday season is chock full of opportunities to boost your sales using email. But, with so much end-of-the-year chaos, it can be a challenge even to get your emails seen. With these five practical tips, you’ll learn how to stand out in busy inboxes, grab attention, and turn subscribers into customers. There’s still time.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological.
Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.
Adobe Express partners with Box
Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
The two approaches to AI implementation: Collaboration vs. independence
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
Optimize your email marketing campaigns with advanced analytics features
As a marketer, the key to optimize your email performance lies in understanding your customers. Every interaction with a customer is a goldmine of information, revealing critical insights into their behavior, preferences, and engagement patterns. Savvy marketers harness this data to tailor content, enhance customer experiences, and elevate engagement rates.
How to Create Hyperlocal Marketing Content
The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
10 ways AI chatbots can help you with holiday tasks - and 30 sample prompts
AI can help you maximize your holiday cheer and minimize the chaos. Use these 30 AI prompts to tackle everything from meal planning to travel stress, all while staying on budget and organized.
7 Ideas to boost your 2025 digital marketing strategy
It can be difficult to stay competitive in an industry that evolves and changes as quickly as digital marketing. But with 2025 just on the horizon, now is the perfect time to reassess your strategy and identify areas where you can make changes.
How marketers can succeed with generative engine optimization
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]
Learn about the evolution of structured data in 2024 and its impact on SEO, from knowledge graph development.
Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports
AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.
Google Gemini 2.0: Could this be the beginning of truly autonomous AI?
The release arrives almost exactly one year after Google’s initial Gemini launch, emerging during a pivotal moment in artificial intelligence development. Rather than simply responding to queries, these new “agentic” AI systems can understand nuanced context, plan multiple steps ahead, and take supervised actions on behalf of users.
Adobe partners with Amazon Web Services to supercharge AI-driven customer experiences
Adobe is making an aggressive move into Amazon’s cloud computing territory, expanding its Experience Platform onto AWS in a partnership that signals a major shift in how enterprises approach artificial intelligence and customer data.is making an aggressive move into Amazon’s cloud computing territory, expanding its Experience Platform onto AWS in a partnership that signals a major shift in how enterprises approach artificial intelligence and customer data.
Why Email Authentication Matters for Your Business’s Success and Security
Every day, 85% of global email traffic — or 122.3 billion emails — is flagged as spam. That’s a lot of wasted time, effort, and resources invested into emails that are never read. But how, exactly, can brands avoid having their most important messages end up in spam folders?