How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
AI is transforming GTM teams into fiduciary powerhouses
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
Former Google, Meta leaders launch Palona AI, bringing personalized, emotive customer agents to non-techie enterprises
A new startup called Palona debuted last week that aims to fix this sorry state of affairs. It equips direct-to-consumer enterprises — think pizza shops and electronics vendors — with live, 24/7 customer support sales agents that are uniquely reflective of each business’s brand personality, voice, inventory stock and value proposition. The electronics vendor has a “wizard” agent made by Palona, while the pizza shop gets a surfer dude agent personality — naturally.
Exponential Growth Expected for Healthcare Digital Marketing Market With Complete SWOT Analysis by Forecast From 2025 to 2032
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
How ChatGPT search reshapes the B2B buyer’s journey
A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
Email Marketing Personalization: How to Make Every Email Count
Imagine opening an email that feels like it was written just for you—your name in the subject line, recommendations based on your interests, and a special offer tailored to your past purchases. That’s the power of email marketing personalization. In Northern Colorado, where small businesses and community engagement drive success, personalized email campaigns can help you build lasting customer relationships and boost conversions.
How India’s SaaS brands can create, scale and supercharge global growth
Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.
The essential digital marketing trends to watch in 2025
In this blog, we’ll give you a sneak peak into some of the key digital marketing trends from the report. We also outline some actionable pro tips for you to make an impact with your digital marketing campaigns in 2025.
Akia launches new email and SMS marketing tools for hotels
The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.
Brand + performance: The secret to maximizing ad ROI
Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.
Top 10 Trends Shaping Digital Marketing in 2025
Digital marketing continues to evolve rapidly, driven by the rapid advancement of artificial intelligence (AI) tools. Changes in consumer behavior and a focus on personalization and the data driving it will impact digital marketers more profoundly in 2025. Partnering with experts who can help hoteliers navigate this evolution will ensure a smooth transition and, in turn, enhance the customer experience. Here are 10 digital marketing trends we believe will have the most significant impact on our industry.
How LLMs Are Transforming Digital Marketing and Content Creation
LLMs can analyze customer data and generate human-like responses, making it easier for businesses to connect with their audience. They can also provide valuable insights through sentiment analysis, helping businesses anticipate customer needs and tailor content accordingly. Companies that adopt LLMs early will have a competitive edge by delivering a more personalized and efficient experience, which can boost customer loyalty and brand trust.
Email Marketing Software Market Global Trend Analysis and Forecast 2031 , HubSpot, Inc., Intuit Inc., ConvertKit LLC
Rising demand for affordable digital ads, AI-driven personalized marketing, & global internet growth fuel the expansion of the email marketing software market.
Predictive Analytics Methods to Improve Email Marketing
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
How Epic Games drives in-game purchases through personalized email marketing
Fortnite, created by Epic Games, keeps winning in the gaming world thanks to smart email marketing that boosts in-game purchases. The game’s huge player base and strong revenue come from using personalized emails. These emails focus on each player’s likes and actions. This strategy works well to keep players interested and spending, even when the company faces money challenges.
Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted local customers.