#Behavior related marketing articles

Our Best Fall Newsletter Ideas to Inspire Your New Season Emails

Email newsletters help start, grow, and maintain relationships with your customers. And it’s those relationships that keep them coming back for your products or services. But after the fun of summer emails, generating fall newsletter ideas can feel challenging.

Macy’s partners with Amazon for retail ads ahead of holiday season

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

How brands can turn compliance into a competitive advantage

Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.

Nvidia releases a new small, open model Nemotron-Nano-9B-v2 with toggle on/off reasoning

Small models are having a moment.

Teaching the model: Designing LLM feedback loops that get smarter over time

Large language models (LLMs) have dazzled with their ability to reason, generate and automate, but what separates a compelling demo from a lasting product isn’t just the model’s initial performance. It’s how well the system learns from real users.

The future of remarketing? Microsoft bets on impressions, not clicks

Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.

11 email marketing platforms that actually understand your customers

Discover email platforms that respond to customer actions with automated, personalised messages, from abandoned cart recovery to birthday wishes and onboarding.

Alation says new query feature offers 30% accuracy boost, helping enterprises turn data catalogs into problem solvers

The enterprise data catalog market has undergone dramatic shifts.

Operationalizing generative AI for marketing impact

Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.

How the Premier League uses AI to boost fan experiences and score new business goals

Business leaders can learn from this AI strategy that places personalized experiences at the heart of digital transformation.

Why community is the antidote to AI overload in search marketing

In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.

Why The Last Year Has Been The Biggest Challenge For CMOs

The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.

Why Informational Content Is Critical for Ecommerce SEO

With each shift, the path from search query to website click has changed, forcing ecommerce brands to rethink how they attract and engage with potential customers.

Affiliate Email Marketing: Strategies for High Conversions and Revenue

Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.

Want to win at local SEO? Focus on reviews and customer sentiment

LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.

7 Digital Marketing Strategies to Grow Your Global Brand in the American Market

These seven digital marketing approaches can help your global brand grow its footprint and attract loyal American customers.

How to keep emails from getting lost in the holiday inbox surge

How to keep emails from getting lost in the holiday inbox surge

From SEO to SXO: How Search Experience Optimization Is Transforming Digital Marketing

Through its search engine, consideration is given whether sites actually are enjoyed by people. Such a change has spawned an emerging methodology that refers to Search Experience Optimization (SXO).

CodeSignal’s new AI tutoring app Cosmo wants to be the ‘Duolingo for job skills’

CodeSignal, the San Francisco-based skills assessment platform trusted by Netflix, Meta, and Capital One, launched Cosmo on Wednesday, a mobile learning application that transforms spare minutes into career-ready skills through artificial intelligence-powered micro-courses.

Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation

The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.

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