#Benchmarks related marketing articles

OnePlus 13 vs. iPhone 16 Pro Max: Which comes out on top?

A new Android phone has been released: the OnePlus 13. Like its predecessor, the OnePlus 12, this latest model is expected to rank among the top Android phones of the year, much like the Apple iPhone 16 Pro Max, regarded as one of the best Apple phones this year. Crammed full of the latest in hardware and technology, these two big-screen smartphones share a lot in common but have a lot of differences, too — not least a big gulf in price.

Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025

These platforms don't just tick the boxes of affordability and ease of use; they also bring innovative features

Google DeepMind researchers introduce new benchmark to improve LLM factuality, reduce hallucinations

hallucinations, or factually inaccurate responses, continue to plague large language models (LLMs). Models falter particularly when they are given more complex tasks and when users are looking for specific and highly detailed responses.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

Google Gemini 2.0: Could this be the beginning of truly autonomous AI?

The release arrives almost exactly one year after Google’s initial Gemini launch, emerging during a pivotal moment in artificial intelligence development. Rather than simply responding to queries, these new “agentic” AI systems can understand nuanced context, plan multiple steps ahead, and take supervised actions on behalf of users.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!