Revealing Insights from the 2024 Email Marketing Benchmarks Report
The 2024 Email Marketing Benchmarks Report makes one thing clear: email is far from dead. In fact, when done right, it remains one of the most effective marketing channels available.
IBM debuts open source Granite 3.0 LLMs for enterprise AI
Make no mistake about it, enterprise AI is big business, especially for IBM.
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
Google Gemini 2.0: Could this be the beginning of truly autonomous AI?
The release arrives almost exactly one year after Google’s initial Gemini launch, emerging during a pivotal moment in artificial intelligence development. Rather than simply responding to queries, these new “agentic” AI systems can understand nuanced context, plan multiple steps ahead, and take supervised actions on behalf of users.