Black Friday PPC strategy: Your competitive intelligence playbook
How leading retailers use competitive intelligence to navigate AI overviews, optimize shopping ads, and win market share.
Google rolls out its most powerful Gemini model yet
Deep Think is now available to AI Ultra subscribers for $250 per month.
It’s Qwen’s summer: new open source Qwen3-235B-A22B-Thinking-2507 tops OpenAI, Gemini reasoning models on key benchmarks
If the AI industry had an equivalent to the recording industry’s “song of the summer” — a hit that catches on in the warmer months here in the Northern Hemisphere and is heard playing everywhere — the clear honoree for that title would go to Alibaba’s Qwen Team.
ChatGPT isn't just for chatting anymore - now it will do your work for you
OpenAI's new agent can create slideshows, analyze competitors, and brief you on your day. Pro users can activate it starting today. Plus and Team users should have it soon.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.
Writer launches a ‘super agent’ that actually gets sh*t done, outperforms OpenAI on key benchmarks
Writer, the enterprise artificial intelligence company valued at $1.9 billion, launched an autonomous “super agent” Tuesday that can independently execute complex, multi-step business tasks across hundreds of software platforms — marking a significant escalation in the corporate AI arms race.
5 Ways To Prove The Real Value Of SEO In The AI Era
Win SEO buy-in by proving value with AI visibility tracking, forecast modeling, and competitive benchmarks that matter to stakeholders.
How To Calculate Your Return On Ad Spend & Ways To Use It
Calculating ROAS and using it in PPC management and performance measurement is a powerful way to ensure you get ROI on your SEM.
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Compare your Google & Microsoft Ads performance to industry benchmarks in this updated 2025 benchmark report from Wordstream by LocaliQ.
QuickBooks’ new AI agents accelerate business efficiency
Intuit is reimagining business operations, and its latest upgrade to QuickBooks is a paradigm shift. Starting July 1, U.S. customers will have access to AI agents that are deployed across QuickBooks Online, backed by redesigned web and mobile interfaces.
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
Traffic’s flowing, but sales aren’t? Kevin Gibbons discusses effective strategies for turning more visitors into customers. /p>
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
Mistral just updated its open source Small model from 3.1 to 3.2: here’s why
The new version builds directly on Mistral Small 3.1, aiming to improve specific behaviors such as instruction following, output stability, and function calling robustness. While overall architectural details remain unchanged, the update introduces targeted refinements that affect both internal evaluations and public benchmarks.
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.