Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance.
Digital marketing for law firms in 2025
When we use the phrase ‘digital marketing landscape’, what we’re talking about is the environment in which your marketing efforts are received.
Anthropic’s Claude 3.7 Sonnet takes aim at OpenAI and DeepSeek in AI’s next big battle
The release, alongside the debut of Claude Code, a command-line AI coding agent, signals Anthropic’s aggressive push into the enterprise AI market — a push that could reshape how businesses build software and automate work.
Email Marketing Software Market to Reach USD 3.8 Billion by 2032, Driven by Rising Demand for Personalized Customer Engagement , Research by SNS Insider
The Email Marketing Software Market is witnessing robust growth, propelled by the increasing adoption of digital marketing strategies.
The new best AI image generation model is here: say hello to Reve Image 1.0!
Reve AI, Inc., an AI startup based in Palo Alto, California, has officially launched Reve Image 1.0, an advanced text-to-image generation model designed to excel at prompt adherence, aesthetics, and typography. This marks the company’s first release, with future tools expected to follow.
Acoustic Unveils 2025 Marketing Benchmark Report
New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance
OpenAI's Deep Research smashes records for the world's hardest AI exam, with ChatGPT o3-mini and DeepSeek left in its wake
A 183% improvement in less than two weeks
Mistral releases new optical character recognition (OCR) API claiming top performance globally
In a sea of competing reasoning models, the company has introduced Mistral OCR, a new optical character recognition (OCR) API designed to provide advanced document understanding capabilities.
OpenAI’s surprise new o3-powered ‘Deep Research’ mode shows the power of the AI agent era
Deep Research builds on OpenAI’s O Series of reasoning models, specifically leveraging the soon-to-be-released full o3 model (a smaller and less powerful model, o3-mini, was just launched on Friday). The full o3 model can analyze vast amounts of information and integrate text, PDFs, and images into a cohesive analysis.
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.
Digital Marketing Benchmark Report – Early Learnings in 2025
We’ve collected and validated more than 40 key findings, backed by data, real-world application, and expert analysis, that you can apply right now to refine your strategy and drive measurable results.
Researchers find you don’t need a ton of data to train LLMs for reasoning tasks
Large language models (LLMs) can learn complex reasoning tasks without relying on large datasets, according to a new study by researchers at Shanghai Jiao Tong University. Their findings show that with just a small batch of well-curated examples, you can train an LLM for tasks that were thought to require tens of thousands of training instances.