Canonicalization and SEO: A guide for 2025
Learn how to manage duplicate content, streamline indexing, improve crawl efficiency and more with these canonicalization best practices.
Revealing Insights from the 2024 Email Marketing Benchmarks Report
The 2024 Email Marketing Benchmarks Report makes one thing clear: email is far from dead. In fact, when done right, it remains one of the most effective marketing channels available.
108 small nations band together to share AI lessons globally
Many small nations are exchanging their experiences with AI adoption to offer resources, support, and best practices for AI use.
Optimizing International PPC Campaigns: Best Practices For Keyword Localization
Unlock the potential of international PPC campaigns. Discover best practices for keyword localization, geo-specific bid adjustments, and more.
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.
Faceted Navigation: Best Practices For SEO
Discover how faceted navigation can solve the challenges posed by large ecommerce websites with thousands of pages.
Marketing on Reddit: What you need to know
To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit.
Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.
Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations.
LinkedIn: The marketer’s guide
LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.