How to automate competitor analysis in search results? Let’s break it down
Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.
TV advertising drives brand results: Here’s what the numbers say
Despite viewer fragmentation, TV advertising can drive web traffic for first-time advertisers, according to VAB research.
YouTube Expands Creator Control Over Ad Partnerships
YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.
Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution, crucial.
How to use AI and automation to organize your content marketing
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
How marketing leaders can transform marketing from a support function to a growth driver
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?
Google Is Updating Its Customer Match Policy
Learn about Google Ads' Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.
Healthcare Digital Marketing Outsourcing Market Growth Fueled by Technological Advancements
This article explores the key factors driving this market's expansion, the benefits of outsourcing, the impact of technology, and the future trends shaping the industry.
3 tips for cutting through the DTC noise with marketing data
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.
Viant seeks CTV edge with IRIS.TV acquisition
IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual, emotional and brand-suitability data to advertisers.
How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.
How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
Tips to boost your chances of being the top answer in AI-driven search, from applying SEO fundamentals to building a strong brand reputation.
Top 5 Digital Marketing Trends Revealed at WTM London
In a packed session at World Travel Market (WTM) London, Dan Christian, host of the popular Travel Trends podcast, unveiled five emerging digital marketing trends reshaping the travel industry.
(BPRW) Meet The Founder of a Black-Owned Digital Marketing Agency Devoted to Helping Black Businesses Thrive Online
(Black PR Wire) JaMichael Mitchell, the founder of EraBright, has been a force in digital marketing since 2011. With over a decade of experience working for some of the nation’s top agencies and managing campaigns for globally recognized brands, JaMichael took a leap in 2016 to build something of his own. Inspired by his passion for empowering Black-owned businesses, he resigned from his corporate role to launch EraBright—a Black-owned digital marketing agency committed to helping Black businesses succeed in today’s competitive digital landscape.
Cross-Channel Remarketing Campaigns: A Complete Guide
Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.
The ‘Great IT Rebrand’: Restructuring IT for business success
IT organizations are reimagining traditional structures to drive agility and create tighter alignment with the business — all while opening new career pathways.
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
Goodman Lantern Partners with HubSpot to Elevate Digital Marketing Services
Empowering tech businesses with advanced marketing automation, improved lead generation, and integrated solutions through strategic collaboration with HubSpot.
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
“Give ‘I get you’ gifts” includes a variety of ads and experiences, including an anthem spot starring Waldo, of “Where’s Waldo?