#Branding related marketing articles

The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine

Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.

Sociable: Pinterest shares tips for aligning Pin listings with visual search

The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.

Google launches Offerwall, a customizable content access tool for publishers

Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.

Microsoft adds app placement controls to Audience campaigns

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.

Google rolls out 1st Order Promotions for Shopping Ads

Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts.

Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization

Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.

Structured data at scale for B2B and enterprise SEO

Learn how to implement, automate, and manage structured data across thousands of enterprise pages to boost SEO performance, visibility, and rich results.

Meta unveils generative AI tools for automated video, branding, and creative ads

Meta’s latest AI tools aim to help advertisers create high-performing, on-brand content faster and at scale.

How to get started with AI optimization (and explain it to your leadership)

AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.

Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands

Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.

Interactive emails give your sales funnel a competitive edge

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.

How Enterprise Search And AI Intelligence Reveal Market Pulse

Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered.

Why marketing must reclaim go to market design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

Retail media moves from the bottom of the funnel to center stage

Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.

How brands can make better use of loyalty data

Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

AI can scale ads, but great creatives drive brand impact

Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.

Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority

Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.

Uber Advertising brings Ride Offers to international markets

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.

Amazon and Roku join forces to reshape connected TV advertising

Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value.

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