#CalltoAction related marketing articles

Hyper-personalization in PPC: Using data to deliver tailored ad experiences

Digital

How to develop PPC testing strategies

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.

GetResponse

GetResponse’s service combines swift building and automation tools with high-quality support via email and live chat. Its extensive template library means that marketers of all experience levels can create emails quickly and easily, too. That said, some expert users are likely to run into limitations with the service's basic reporting and segmentation features. The very flexible , all-in-one , and highly intuitive remain our Editors' Choice winners thanks to their more comprehensive feature sets.

What is off-page optimization?

Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.

How to use generative AI in copywriting for an A/B testing program

Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.

Optimizing International PPC Campaigns: Best Practices For Keyword Localization

Unlock the potential of international PPC campaigns. Discover best practices for keyword localization, geo-specific bid adjustments, and more.

4 Reddit ad formats you need to know

Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.

Email Rendering Preview Tools

Email RenderKit Ensures Perfect Email Rendering Across All Platforms

How to design landing pages that boost SEO and maximize conversions

Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.

iContact Review

Before you choose an email marketing solution, you must consider current marketing needs, customer relationship management (CRM), analytics, and how these efforts impact future sales.

Optimizely to acquire NetSpring, launches Personalization

Optimizely joins the composability wave by acquiring data warehouse-native analytics solution NetSpring.

Thanksgiving Email Inspirations to Gear Up Your Holiday Email Strategy

As email marketers, this is a great opportunity to show gratitude to your customers and subscribers and rake in profits by giving them Thanksgiving gifts in the form of exciting offers and discounts through engaging emails. In a nutshell, you need to make your Thanksgiving emails exciting and exceptional to STAND OUT in the teeming inbox.

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