2025 is the year for B2B brands to embrace CTV
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.
Email Marketing in Retail: A Guide for Your Store (2025)
Got a retail business and want to increase sales? Learn how email marketing is helping small businesses grow and how to use it today.
Stripo Releases 2025 Email Marketing Trends: A Practical Guide for Marketers
Stripo’s free Email Marketing Trends 2025 guide reveals key AI, accessibility, and security trends to refine your strategy.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
Digital Marketing Undergoes an AI Revolution, Shaping the Future of Patient Outreach in Healthcare and Pharma
Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has driven measurable growth for businesses.
What’s the difference between agentic AI and generative AI?
Two types of AI are dominating the conversation around artificial intelligence. That could change at the rate AI is moving.
My Experience Reviewing 10 Best Email Marketing Software
Based on my personal experience, I’ve broken down the best email marketing tools balance functionality, ease of use, value.
How Mailrelay can improve the email marketing success of its Users
There are many forms of digital marketing and today we see how social media-based marketing almost dominates everything. However, this type of marketing cannot completely replace other types of digital marketing, especially email marketing. Email marketing is one of the oldest forms of digital marketing because it came along with the Internet. Since people first discovered the Internet, it wasn't long before they recognized email as one of the most basic Internet-based messaging mediums.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
Digital Marketing Strategies and Trends for 2025
As we advance into 2025, the digital marketing landscape continues to evolve, demanding innovative strategies and the application of cutting-edge technologies. Businesses need to be agile and forward-thinking to maintain competitiveness and relevance. This extensive report examines key digital marketing trends and strategies, providing rich insights into how businesses can enhance their marketing effectiveness in 2025 and beyond.
How LLMs Are Transforming Digital Marketing and Content Creation
LLMs can analyze customer data and generate human-like responses, making it easier for businesses to connect with their audience. They can also provide valuable insights through sentiment analysis, helping businesses anticipate customer needs and tailor content accordingly. Companies that adopt LLMs early will have a competitive edge by delivering a more personalized and efficient experience, which can boost customer loyalty and brand trust.
Why working with a digital marketing company is essential in 2025
Today, businesses need digital marketing to connect with their target audience. As technology continues to evolve in 2025, expect to face new set of challenges to keep up with trends and competition. Finding a reliable digital marketing partner can help your business deal with the changes and ensure that you stay relevant and profitable.
Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.
Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365
Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing strategies.
Top Ecommerce Automation Tools for 2024
When you run an ecommerce store, you can save time and energy by automating everything from inventory management to customer service.
The 4 principles of modern marketing
Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world?