How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
13 free tools for PPC campaign management
Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
Microsoft adds app placement controls to Audience campaigns
Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.
The best email marketing software: Expert tested
We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, HubSpot, and others compare.
LG continues positivity push with AI-powered ‘Radio Optimism’
An interactive platform allows consumers to create personalized songs for their loved ones and is meant to foster deeper connections in the digital era.
5 ways AI can save marketing operations professionals hours every week
Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.
Google Ads tests URL inclusions and exclusions for search
Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.
Google Ads adds new “Conv. value (incl. predicted)” metric
Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.
Google Shopping Ads Now Available in Google Lens Results
Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the moment of visual discovery. This exciting integration opens new doors for ecommerce brands to showcase products to high-intent shoppers, right when curiosity strikes.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
Retail media moves from the bottom of the funnel to center stage
Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
AI can scale ads, but great creatives drive brand impact
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.
Amazon widens access to video generator as AI ad tools gain traction
The solution, which creates six videos based on the input of a product ID, comes as digital advertising rivals like Google and Meta are ramping up similar offerings.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.