Macy’s partners with Amazon for retail ads ahead of holiday season
The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.
Steal These 6 Email Marketing Secrets to Stand Out in Crowded Inboxes
If your emails are getting ghosted, it's not you — it's your strategy.
How brands can turn compliance into a competitive advantage
Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.
Best Email Marketing Tools for Business in 2025
In this article, we’ll walk you through what really matters when picking an email marketing tool. We’ll also highlight some of the best options out there and help you choose the one that fits your business best.
Sociable: Google expands its use of AI to detect invalid ad traffic
Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.
AI Agents Revolutionize Digital Marketing by 2025: Efficiency vs. Ethics
AI agents are revolutionizing digital marketing by 2025, autonomously handling personalized campaigns, data analysis, and consumer interactions for unprecedented efficiency. However, ethical concerns and the risk of diminishing human creativity persist. Successful strategies will blend AI scalability with human oversight for empathetic, innovative outcomes.
Free Keyword Research
Find high-value keywords from the 26.6B terms people actually search.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
Tips For Running Competitor Campaigns In Paid Search
A practical guide to deciding if competitor keyword bidding makes sense for your brand and how to approach it without burning your budget.
MailGenius Launches AI Email Grader & Rewriter for Marketers
One of the best email deliverability software providers launches an AI Email Grader & Rewriter tool to boost conversions and sales across email campaigns.
Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners
If you scroll more than you sleep, you already understand why digital marketing.
The 5-Step Process To Setting Crystal Clear PPC Goals
From business models to sales bottlenecks, here’s how top media buyers align paid campaigns with what clients care about most.
How experiences turn in store retail media into real results
Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.
Affiliate Email Marketing: Strategies for High Conversions and Revenue
Affiliate email marketing enables bloggers and influencers to earn commissions by promoting products through targeted, personalized campaigns that leverage trust, segmentation, and storytelling for high conversion rates.
The rise of GEO: How AI search is changing digital marketing
When 58% of Google searches end without a click, marketers must quickly understand Generative Engine Optimization before their business disappears from consumers' radar.
Top Email Marketing Strategies for E-commerce in 2025
Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
Getsitecontrol Updates Its Email Marketing App for Shopify With AI Templates and Dynamic Product Feeds
The latest update to Getsitecontrol’s Shopify app enables merchants to create ready-to-send email campaigns with virtually no manual setup by automatically pulling inventory, purchase history, and branding elements
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos.
Omnisend Named “Best Overall Email Marketing Company” By MarTech Breakthrough
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World