How to leverage SendGrid Translation for global email marketing success
In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.
Why syncing email and SMS is critical to marketing success
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue.
Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.
Marketing leaders on their best holiday email campaign
As holiday season approaches, three marketing leaders reflect on the email campaign strategies that helped them stand out, from meaningful storytelling to authentic community building
ChatGPT’s second birthday: What will gen AI (and the world) look like in another 2 years?
It is now just over two years since the first appearance of ChatGPT on November 30, 2022. At the time of its launch, OpenAI viewed ChatGPT as a demonstration project designed to learn how people would make use of the tool and the underlying GPT.
10 Proven Strategies for Boosting Ecommerce ROI
Boost your ecommerce ROI with practical strategies from AR technology to SEO improvements that deliver consistent results.
The power of digital marketing: Transforming businesses in 2024
In today’s fast-paced world, digital marketing has become a cornerstone for businesses aiming to grow and thrive in a competitive landscape. Whether you’re a startup or an established brand, leveraging digital marketing can propel your business to new heights.
Optimize your email marketing campaigns with advanced analytics features
As a marketer, the key to optimize your email performance lies in understanding your customers. Every interaction with a customer is a goldmine of information, revealing critical insights into their behavior, preferences, and engagement patterns. Savvy marketers harness this data to tailor content, enhance customer experiences, and elevate engagement rates.
Roku will cover the cost to turn branded social content into CTV ads
The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
Facebook global ad revenue to surpass $100B in 2024: WARC
Supporting the Meta-owned platform’s ad revenue growth are its investments in artificial intelligence and commerce.
Top 10 digital marketing platforms in 2024
If you’re looking to invest in digital marketing services in 2024, there are a lot of platforms out there that cater to a wide variety of needs—from SEO and content marketing to social media and PPC campaigns. Two platforms worth checking out are Zonewebsites and GoRefr, but there are also several others that offer great services for businesses of all sizes. Here’s a roundup of some top sites where you can find digital marketing services:
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
Why personality data is key to scalable B2B marketing
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
Natural Talent Hive Announces Initiative to Elevate Creative Standards in Influencer Marketing
Kou Chaichian champions a shift towards more creative and impactful influencer marketing at Natural Talent Hive and Fixated
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming platforms in the world?
Dick’s pits top athletes against each other in holiday decorating contest
Simone Biles, Dak Prescott, Chris Paul and Quinn Ewers deck out their local stores in Texas for the holidays.