Amplify campaign reach and avoid the retail media tax with on-the-go video advertising
Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media networks often requires brands to pay a premium—sometimes called the “retail media tax”—to promote their products within a retailer’s ecosystem. While retail media offers valuable visibility, it can limit campaign flexibility and drive up costs.
Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance.
Artificial Intelligence and Digital Marketing: What the IAB 2025 Study Reveals
Interactive Advertising Bureau (IAB) has published its report “State of Data 2025:
Data, Digital & Strategy: Essential Competencies For B2B Marketing Growth
As marketing shifts toward hyper-personalisation, automation and AI-driven insights, the most successful teams will be those that invest in both people and technology, writes Gurtej Singh ChawlaIn today's fast-paced business environment, a high-performing B2B marketing team is essential for organisational growth. Recognising and nurturing key competencies can transform teams into significant contributors to success.
Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn introduces AI and automation tools to improve ad performance
JUYO Launches Inventive Marketing Software for Digital Entrepreneurs
JUYO has launched an inventive marketing platform to help digital entrepreneurs scale their brands effectively. Developed by Tellus Media, the platform provides digital marketers with advanced funnel-building tools, automated marketing capabilities, and access to targeted consumer data.
10 Best Email Marketing Apps for iOS to Boost Your Campaigns
Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.
Digital Marketing Trends for 2025
Mystic Media Dot Com, Inc. Talks about Social Media Evolution, AI, Employee-Generated Content, the Future of Search & More
5 email marketing tech essentials for 2025 success
From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
The Best Email Marketing Software for 2025
Read on for all our top picks, links to our in-depth reviews of each, and buying advice to help you choose the right email marketing solution for your business.
Totaligent, Inc. Launches Beta Site for AI Digital Marketing Platform
Totaligent, Inc. (OTCPK: TGNT), a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and maximize ROI.