Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality
In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.
Adobe Express partners with Box
Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.
6 things to look for in a B2B influencer
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.
VARStreet Inc. Rolls Out Digital Marketing Services to Provide More Value to Its Customers
VARStreet Inc. expands its offerings with digital marketing services to better serve its customers.
You can now try Microsoft’s Recall AI feature on a Copilot Plus PC
Windows Insiders in the Dev Channel who have a Qualcomm Copilot Plus PC get access to Recall and Click to Do today.
Optimize your email marketing campaigns with advanced analytics features
As a marketer, the key to optimize your email performance lies in understanding your customers. Every interaction with a customer is a goldmine of information, revealing critical insights into their behavior, preferences, and engagement patterns. Savvy marketers harness this data to tailor content, enhance customer experiences, and elevate engagement rates.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
YouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency.
How marketing leaders can transform marketing from a support function to a growth driver
Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?
Boost Black Friday sales with the ultimate 85-step campaign checklist
Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.
Fubo vs. YouTube TV: Which live streaming service is best?
If you’ve made the decision to cut the cord and move to a streaming service, you have access to more options than ever before. The most popular streaming services have put in the time to deliver giant libraries of content just waiting for you to find them. Meanwhile the best live streaming services ensure you never miss an episode of your favorite show. So let’s take a look at two of the best live streaming options out there: Fubo and YouTube TV.
Macy’s CMO on why telling a cohesive marketing story is crucial
With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life as it commits to storytelling across all channels.
Roku is building its content into Google TVs
Movies and shows on The Roku Channel are now searchable directly via the Google TV home screen.
Boosting Email Engagement with SMS Marketing Integration on Omnisend, Klaviyo, and ActiveCampaign
You see an ad on Instagram, but scroll past it, then it’s an exclusive offer you spot on the corner of your eye above emails and finally, you get it on a desktop before placing an order.
Litmus Reveals Marketer and Consumer Perspectives on Relevant, Timely Email Topics
BOSTON & SAN MATEO, Calif., Nov. 21, 2024 /PRNewswire/ -- Litmus, a leader in email marketing, released its The State of Email in Lifecycle Marketing, 2024 Edition, revealing how marketers use email across the customer journey, and its consumer survey data, analyzing consumer sentiment on key email marketing trends like personalization, data privacy, location-based data and emails, email type and quantity, and more. With these two data sets, Litmus generated dual perspectives — marketer and consumer — on relevant, timely topics, such as generational divides in email preferences, short-term revenue gains versus long-term growth, the urgency and opportunity in automation and the personalization trade-off.
Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports
AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.
Analyzing How Local Home Service Providers Can Leverage Digital Marketing Insights
In a survey conducted with 236 Sonoma County residents, Fitz Designz explored how local customers find and engage with home service providers. The survey covers a range of services, including HVAC, plumbing, landscaping, roofing, and more, providing invaluable insights for small businesses looking to optimize their digital marketing strategies.
Amazon’s online car dealership with Hyundai is now live
People in 48 US cities can browse, order, finance, and pickup Hyundai vehicles on Amazon’s new car shopping site.
Global Generative AI In Digital Marketing Market Set For 32.3% Growth, Reaching $7.6 Billion By 2028
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How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.