#Channel related marketing articles

Latest Innovative Report On Healthcare Digital Marketing Market 2025; Top Business Strategy, Industry Growth Factors, Healthy CAGR with Industry Segments Like Capacity, Type, End User, Distribution Channel , ARworks, CG Life, CubeZoo

The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.

Albertsons, DoorDash boost advertiser offerings around data, measurement

The companies announced partnerships for their retail media networks with TransUnion, The Trade Desk, respectively, at CES.

Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality

In today's hyper-competitive hospitality landscape, hotels can no longer rely on a “build it and they will come” mindset. The hunger for travel is insatiable, but the demand for a hyper-personalized experience that starts long before a potential traveler clicks ‘book now’ has hit an all-time high. In this market, loyalty must be earned – not given, and digital marketing is not a luxury, it's a necessity.

Adobe Express partners with Box

Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.

6 things to look for in a B2B influencer

LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.

Why full-funnel marketing is key to profitability

Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.

Digital Marketing Strategies and Trends for 2025

As we advance into 2025, the digital marketing landscape continues to evolve, demanding innovative strategies and the application of cutting-edge technologies. Businesses need to be agile and forward-thinking to maintain competitiveness and relevance. This extensive report examines key digital marketing trends and strategies, providing rich insights into how businesses can enhance their marketing effectiveness in 2025 and beyond.

5 Best Email Marketing Software for Startups

By the time you're done with this article, you'll have a clear roadmap to select the ideal email marketing tool for your business journey.

Google Ads plans major AI Push in 2025, reshaping search marketing

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Optimize your email marketing campaigns with advanced analytics features

As a marketer, the key to optimize your email performance lies in understanding your customers. Every interaction with a customer is a goldmine of information, revealing critical insights into their behavior, preferences, and engagement patterns. Savvy marketers harness this data to tailor content, enhance customer experiences, and elevate engagement rates.

Marketers increasingly prioritize automation investments: report

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean’s research.

Fubo vs. YouTube TV: Which live streaming service is best?

If you’ve made the decision to cut the cord and move to a streaming service, you have access to more options than ever before. The most popular streaming services have put in the time to deliver giant libraries of content just waiting for you to find them. Meanwhile the best live streaming services ensure you never miss an episode of your favorite show. So let’s take a look at two of the best live streaming options out there: Fubo and YouTube TV.

Macy’s CMO on why telling a cohesive marketing story is crucial

With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life as it commits to storytelling across all channels.

Roku is building its content into Google TVs

Movies and shows on The Roku Channel are now searchable directly via the Google TV home screen.

Boosting Email Engagement with SMS Marketing Integration on Omnisend, Klaviyo, and ActiveCampaign

You see an ad on Instagram, but scroll past it, then it’s an exclusive offer you spot on the corner of your eye above emails and finally, you get it on a desktop before placing an order.

How to select a CMS that powers SEO, personalization and growth

A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, infrastructure.

TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers

TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025.

What Is Growth Marketing? Tips + Techniques

Growth marketing aims to drive efficient revenue by minimizing wasted efforts.

Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports

AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.

Analyzing How Local Home Service Providers Can Leverage Digital Marketing Insights

In a survey conducted with 236 Sonoma County residents, Fitz Designz explored how local customers find and engage with home service providers. The survey covers a range of services, including HVAC, plumbing, landscaping, roofing, and more, providing invaluable insights for small businesses looking to optimize their digital marketing strategies.

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