How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on digital advertising, according to Emarketer. In fact, U.S. brands alone spent more than $28 billion on CTV advertising last year, making up one-third of the total amount of money spent on TV advertising as a whole.
Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
Email Marketing Software Market to Reach USD 3.8 Billion by 2032, Driven by Rising Demand for Personalized Customer Engagement , Research by SNS Insider
The Email Marketing Software Market is witnessing robust growth, propelled by the increasing adoption of digital marketing strategies.
Search ad spending surged in Q4 2024, with retail media leading: report
Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.
2025 is the year for B2B brands to embrace CTV
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
5 underrated tools to boost your B2B PPC performance in 2025
These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.
My Experience Reviewing 10 Best Email Marketing Software
Based on my personal experience, I’ve broken down the best email marketing tools balance functionality, ease of use, value.
4 Hotel Marketing Strategies for 2025
The hospitality industry isn’t just about providing services anymore — it’s about offering exquisite experiences and building lifelong memories. With the change in this landscape, hotel marketing strategies and hospitality marketing, in general, must address these shifts.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
47 Video Marketing Statistics for Ecommerce Business Owners
See key video marketing statistics—covering viewership, budgets, ROI, and trends—to help you shape an effective video strategy for your brand.
Marketers increasingly prioritize automation investments: report
However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean’s research.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
Instagram and TikTok outrank Google for Gen Z shoppers: Survey
Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.
Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, infrastructure.
TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers
TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025.