Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
Slack Review: The Top Team Messaging App for the Workplace
While it carries a premium price, Slack earns our Editors' Choice award thanks to its accessible, friendly design and unbeatable collection of messaging capabilities.
8 Link Building Services to Consider for Higher Rankings in 2025
Discover agencies that can help boost your authority and search visibility.
LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help.
Why You Should Still Use Email Marketing In 2025 [Infographic]
Email marketing — that 'old school' communications tool often sidelined for flashy social platforms — is proving it's still alive and thriving. Venelize de Lange from media update tells you why inbox is becoming every savvy brand's secret weapon in 2025.
The best live TV streaming services to cut cable in 2025
Reduce your monthly TV bill with one of our favorite streaming options from YouTube TV, Sling TV, Hulu and more.
Agentic AI is about to transform the martech stack — and the way marketers work
AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.
The hidden power of persona-driven UAT in martech success
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
How to Track Email Traffic in GA4 (+ Custom Report Guide)
So, I am here to explain how you can track email traffic using Google Analytics 4 (GA4), which is my favorite (I know, shocking 😅), what it provides differently from native analytics, what metrics you should focus on, and how these insights help you grow your business.
Best email hosting services: These are the best affordable and scalable email hosting services around
The best email hosting providers offer their customers enough storage, strong security, easy accessibility, and value for money. These are the best providers around, tried and tested by ZDNET.
Global expansion and hyperlocal focus redefine the next chapter of retail media networks
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
Is Digital Marketing a Good Career Choice in 2025? A Practical Guide for Beginners
If you scroll more than you sleep, you already understand why digital marketing.
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
How to keep emails from getting lost in the holiday inbox surge
How to keep emails from getting lost in the holiday inbox surge
The future of email marketing: what’s working in 2025
In 2025, email marketing is still just as prevalent as in previous years - and the good news is that it’s still just as effective as it’s always been. Email marketing plays a critical role in the success of your business, but it can be hard to know where to start or what’s going to work for your audience.
July 2025 Digital Marketing Trends: AI, SEO Shifts, and Privacy Focus
July 2025 saw rapid digital marketing shifts, with AI boosting high-traffic content visibility, Apple's screenshot indexing enhancing visual SEO, and Cloudflare's AI crawler blocks emphasizing privacy. Stricter ad policies and multi-platform trends demand adaptability. Marketers must prioritize ethical AI integration and quality content to stay competitive.
Best Email Marketing Software for Small Business Owners
Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.