Expedia brings generative AI trip-planning tool to Instagram
The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.
YouTube spotlights how brands can own cultural moments at ad showcase
Deeper work with the NFL and contextual ads powered by Gemini artificial intelligence were on display at the platform’s annual Brandcast.
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading.
StackAdapt Launches Integrated Email and Data Hub, Bridging Martech and Programmatic Advertising Under One Platform
Exclusive early access to email and data capabilities now available through one unified platform
Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).
How to integrate CTV with other PPC channels for a full-funnel growth loop
CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.
Search That Sells: Connecting The Dots Between Rankings And Results
Turn SEO rankings into real sales. Learn how to measure and optimize your SEO strategy for revenue growth.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.
How smarter campaign modeling and automation drive real marketing ROI
Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign.
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Why attention metrics matter in DOOH advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.
GenAI is already telling your brand’s story — are you guiding it?
To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.
Google adds retail media data to YouTube ads, beefing up pitch to brands
A program for Display & Video 360 announced at the NewFronts is another sign of the growing convergence between CTV and retail media.
Do the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
ESPN Will Finally Get a Full-Fledged Streaming App, But It Won't Be Cheap
If ESPN+ isn't cutting it, the upcoming ESPN unlimited streaming plan will give you access to live feeds from all ESPN channels.
What is DirecTV: plans, pricing, channels, and more
DirecTV has been around for a long time, and now you can get the channels you want without a pesky satellite dish. The company’s streaming product, once called AT&T TV and then DirecTV Stream, is now simply DirecTV. While it may not be the most popular streaming service, it’s worth checking out. It provides access to live TV and an on-demand library like Hulu Plus Live TV or YouTube TV. Although it tends to be a bit pricier, you receive plenty in return.