How to integrate SEO into your broader marketing strategy
SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.
What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Meta Will Reportedly Flood the Market With AI Wearables in ‘Year of Greatness’
With Ray-Ban Meta’s popularity, Meta execs claim they will finally fulfill the promise of Horizon Worlds with more AI wearables.
Former Google, Meta leaders launch Palona AI, bringing personalized, emotive customer agents to non-techie enterprises
A new startup called Palona debuted last week that aims to fix this sorry state of affairs. It equips direct-to-consumer enterprises — think pizza shops and electronics vendors — with live, 24/7 customer support sales agents that are uniquely reflective of each business’s brand personality, voice, inventory stock and value proposition. The electronics vendor has a “wizard” agent made by Palona, while the pizza shop gets a surfer dude agent personality — naturally.
OpenAI’s new Deep Research is the ChatGPT AI agent we’ve been waiting for – 3 reasons why I can’t wait to use it
Deep reasoning meets autonomous agency
OpenAI eyes the wearables business: Robots, headsets, watches and a whole lot more
A trademark application surfaces the ChatGPT maker's hardware plans - and the company has so many plans.
The best live TV streaming services to cut cable in 2025
Reduce your monthly TV bill with one of our favorite streaming options from YouTube TV, Sling TV, Hulu and more.
Types of Digital Marketing: The Marketer’s Toolkit for 2025
Today, digital marketing is one of the most important strategic initiatives for businesses. Many people turn to the internet for information on businesses and products as consumers like to be educated about their purchases. Using different digital marketing strategies to promote your business and products digitally will help you reach your audience through the channels that they’re already engaging with. So before beginning our learning on the types of digital marketing, let us first understand what is digital marketing.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
Sociable: Meta’s plan to unleash AI bot profiles could actually work
The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.
Gemini Advanced can now recall your past conversations to inform its responses
The feature is rolling out first in English before becoming available in other languages.
Lyft uses Anthropic's Claude chatbot to handle user complaints
It's the start of a partnership that will see Lyft deploy Anthropic's tech across its business.
Top 10 Trends Shaping Digital Marketing in 2025
Digital marketing continues to evolve rapidly, driven by the rapid advancement of artificial intelligence (AI) tools. Changes in consumer behavior and a focus on personalization and the data driving it will impact digital marketers more profoundly in 2025. Partnering with experts who can help hoteliers navigate this evolution will ensure a smooth transition and, in turn, enhance the customer experience. Here are 10 digital marketing trends we believe will have the most significant impact on our industry.
'Ads are coming.' An AI search expert predicts what the future of search is going to look like
The web might look very different in the future
ChatGPT adds more PC and Mac app integrations, getting closer to piloting your computer
OpenAI has expanded the number of applications its desktop apps can work with, including allowing Advanced Voice Mode to work with other apps, and is moving closer to ChatGPT using computers.