How to leverage SendGrid Translation for global email marketing success
In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.
How to cultivate SEO growth through continuous improvement
Maximize your SEO potential with an iterative approach. Optimize, monitor and refine your strategy regularly to stay ahead.
How to use ChatGPT's Advanced Data Analysis to create quality charts and tables
ChatGPT has some great chart-making tools. From histograms and heatmaps to word clouds and network diagrams, here's how to take full advantage of this powerful capability.
How to Create Hyperlocal Marketing Content
The future of effective marketing lies in hyperlocally focused content. Here’s how you get there.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
AI in Email Marketing: Creating Smarter, More Engaging Campaigns
The email marketing industry is changing quickly due to advances in technology, and artificial intelligence (AI) is now an essential element in creating more successful and engaging campaigns. By using AI-driven tools, marketers can build smarter campaigns tailored to meet the specific preferences and behaviors of each individual subscriber.
PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.
Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales
Want to make more sales with email this holiday season? Use these tactics to engage your audience and boost revenue.
How To Optimize TikTok Ads After You Set Up Your Campaign
Learn advanced tips to optimize TikTok ads post-setup, covering targeting, creative tweaks, retargeting, and more for boosted performance.
The Ultimate Guide to Digital Marketing for Startups
Whether you’re bootstrapping or already securing funding, check out this digital marketing for startups guide to help you navigate the wild world of digital marketing.
SEO Reports: Which Metrics Matter & How To Use Them Well
Reports are a key part of the SEO communication toolbox. Learn how to select the right metrics.
Watch out, Windows Notepad users: Here comes AI
Currently available to Windows Insiders in Windows 11, Microsoft's new AI-powered Rewrite feature will help you fine-tune your prose in Notepad.
PPC keyword research: What you need to know
Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.
Analysis: 75% of Google AI Overview links come from top 12 organic rankings
And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.
Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)
In this article, we’ve compiled 49 compelling real estate newsletter ideas and subject lines. We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Let’s dive in!
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.