#Consumer related marketing articles

Apple boosts MLS Season Pass with expanded content, programming

Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.

How to integrate SEO into your broader marketing strategy

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.

Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement

In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.

AI is transforming GTM teams into fiduciary powerhouses

Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.

How to start in Digital Marketing? A guide for 2025

Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.

Beyond the hype: 4 use cases that show what’s actually working with gen AI

The early part of 2024 was disappointing when it comes to ROI, says Traci Gusher, data and analytics leader at EY Americas. “But now we’re actually starting to see real benefits,” she says. “Some of the best use cases I’ve seen have been in marketing, and that’s just one area.” According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, customer service.

Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch

Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.

Samsung and Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology

Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.

Google’s Q4 Earnings Point To An AI-Focused Future

Alphabet's Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.

Digital Silk Highlights Top Branding Statistics for 2025

January 30, 2025) - Digital Silk, an award winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has unveiled its latest report on the Top 40 Branding Statistics for 2025. The report provides critical insights into trends and data that define successful branding strategies for businesses aiming to thrive in an ever-competitive market.

Best email marketing platforms in 2025

In this guide, I and the Cybernews expert team, have compiled a comparison of the best email marketing platforms in 2025. By investigating and analyzing key features, ease of use, pricing plans, customer support, and integration, we focused on the major selection criteria for all sizes of businesses.

A Stytch in time: Connected Apps untangles authorization tie-ups for AI agents

AI agents are set to change ID authorization: As they integrate behind the scenes, they will need to move seamlessly between different apps on our behalf, and not get continually halted by login screens.

Top 5 Digital Marketing Jobs and How to Land Them

Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.

Brand + performance: The secret to maximizing ad ROI

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

5 Ways to Improve Your Digital Marketing Strategy in 2025

The world of digital marketing is a continually evolving landscape, and if you want to stay ahead of the game then you’ll need to use 2025 to leverage new strategies.

Predictive Analytics Methods to Improve Email Marketing

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.

The Next AI Tool in Your Arsenal Is Here — How AI PCs Will Make Businesses More Competitive

AI PCs are transforming business operations by integrating powerful AI capabilities — like automation, personalized user experiences and enhanced security — into scalable, energy-efficient devices.

Email Newsletter Strategies: How to Engage Your Subscribers All Year Long

Let’s consider practical email newsletter strategies companies can adopt to engage subscribers all year and help reinforce sustainable customer relationships and unlock the true potential of email channels.

Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends

The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.

Instagram and TikTok outrank Google for Gen Z shoppers: Survey

Although younger searchers prefer social platforms, Google is still king among millennials, gen X, and boomers.

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