How to leverage SendGrid Translation for global email marketing success
In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.
Secret Agentspace: Google announces new AI tool to help enterprises turn silos into lakes
Google's new enterprise offering provides a fresh way to blend data silos and extract business value from previously barricaded data. Here's why it could be a game changer for your business.
Why syncing email and SMS is critical to marketing success
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue.
Digital marketing's role in shaping global e-commerce trends
Digital marketing is shaping e-commerce in ways that are hard to ignore. It decides which stores show up when you search, which products pop up while you scroll, and even the deals you see in your inbox.
Marketing leaders on their best holiday email campaign
As holiday season approaches, three marketing leaders reflect on the email campaign strategies that helped them stand out, from meaningful storytelling to authentic community building
Google: AI agents, multimodal AI, enterprise search will dominate in 2025
If 2024 was all about experimentation, 2025 will truly be the year enterprises scale AI, according to a new trends report from Google Cloud out today.
Double Opt-in Email Marketing: Importance and Setup Tips
Double opt-in flows respect privacy laws while growing a verified email subscriber base of engaged fans.
Optimize your email marketing campaigns with advanced analytics features
As a marketer, the key to optimize your email performance lies in understanding your customers. Every interaction with a customer is a goldmine of information, revealing critical insights into their behavior, preferences, and engagement patterns. Savvy marketers harness this data to tailor content, enhance customer experiences, and elevate engagement rates.
How to build lead gen campaigns for B2B SMBs
This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers.
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
How To Use Customer Intelligence To Grow Your Business
You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.
7 Ideas to boost your 2025 digital marketing strategy
It can be difficult to stay competitive in an industry that evolves and changes as quickly as digital marketing. But with 2025 just on the horizon, now is the perfect time to reassess your strategy and identify areas where you can make changes.
Google's generative AI video model is available in private preview
The Veo model is available to Vertex AI customers.
The Rise Of Micro-Communities: What This Means For Social Media Marketers
Discover how micro-communities on social media create new opportunities for marketers to connect with engaged, audiences.
Natural Talent Hive Announces Initiative to Elevate Creative Standards in Influencer Marketing
Kou Chaichian champions a shift towards more creative and impactful influencer marketing at Natural Talent Hive and Fixated
Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports
AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.
The Role of Digital Marketing in Supporting E-Commerce Growth Post-Pandemic
In many ways, there has never been a better time to be running an e-commerce business. As of 2024, there are approximately 2.7 billion people who shop online worldwide, which amounts to around 33.4% of the global population. What’s more, this number is expected to grow exponentially, with some projections of 2.8 billion by 2025 and over 3.5 billion by 2030.
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.
Analyzing How Local Home Service Providers Can Leverage Digital Marketing Insights
In a survey conducted with 236 Sonoma County residents, Fitz Designz explored how local customers find and engage with home service providers. The survey covers a range of services, including HVAC, plumbing, landscaping, roofing, and more, providing invaluable insights for small businesses looking to optimize their digital marketing strategies.
Amazon’s online car dealership with Hyundai is now live
People in 48 US cities can browse, order, finance, and pickup Hyundai vehicles on Amazon’s new car shopping site.