Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
Slack Review: The Top Team Messaging App for the Workplace
While it carries a premium price, Slack earns our Editors' Choice award thanks to its accessible, friendly design and unbeatable collection of messaging capabilities.
Don’t sleep on Cohere: Command A Reasoning, its first reasoning model, is built for enterprise customer service and more
I was in more meetings than usual today so I just caught up to the fact that Cohere, the Canadian startup geared co-founded by former Transformer paper author Aidan Gomez toward making generative AI products work easily, powerfully, and securely for enterprises, has released its first reasoning large language model (LLM), Command A Reasoning.
Meta rolls out new AI ad tools to boost holiday sales
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
This new C-suite role is more important than ever in the AI era - here's why
Cisco's chief customer experience officer explains the challenges and opportunities of this emerging role.
AI Agents Revolutionize Digital Marketing by 2025: Efficiency vs. Ethics
AI agents are revolutionizing digital marketing by 2025, autonomously handling personalized campaigns, data analysis, and consumer interactions for unprecedented efficiency. However, ethical concerns and the risk of diminishing human creativity persist. Successful strategies will blend AI scalability with human oversight for empathetic, innovative outcomes.
11 email marketing platforms that actually understand your customers
Discover email platforms that respond to customer actions with automated, personalised messages, from abandoned cart recovery to birthday wishes and onboarding.
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
How the Premier League uses AI to boost fan experiences and score new business goals
Business leaders can learn from this AI strategy that places personalized experiences at the heart of digital transformation.
Email marketing tips to attract more customers
It’s easy to fall behind in a rapidly changing retail environment. SIMON DELL says you must treat your email marketing strategy as constantly evolving.
Best email hosting services: These are the best affordable and scalable email hosting services around
The best email hosting providers offer their customers enough storage, strong security, easy accessibility, and value for money. These are the best providers around, tried and tested by ZDNET.
The 5-Step Process To Setting Crystal Clear PPC Goals
From business models to sales bottlenecks, here’s how top media buyers align paid campaigns with what clients care about most.
How experiences turn in store retail media into real results
Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.
Why The Last Year Has Been The Biggest Challenge For CMOs
The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.
How MLB is powering first-party data collaborations with Adobe
The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.
From SEO to SXO: How Search Experience Optimization Is Transforming Digital Marketing
Through its search engine, consideration is given whether sites actually are enjoyed by people. Such a change has spawned an emerging methodology that refers to Search Experience Optimization (SXO).
How to make email automations work as hard as you do
Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations.
The future of email marketing: what’s working in 2025
In 2025, email marketing is still just as prevalent as in previous years - and the good news is that it’s still just as effective as it’s always been. Email marketing plays a critical role in the success of your business, but it can be hard to know where to start or what’s going to work for your audience.
Landing Page Builders Market: Empowering Digital Marketing, Driving Conversions, and Simplifying Website Creation
The global landing page builders market is projected to grow significantly over the next decade. Valued at USD 715.5 million in 2025, the market is forecast to reach approximately USD 2.72 billion by 2035. This represents a robust compound annual growth rate (CAGR) of 14.3% during the forecast period.
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos.