#Consumer related marketing articles

Latest Innovative Report On Healthcare Digital Marketing Market 2025; Top Business Strategy, Industry Growth Factors, Healthy CAGR with Industry Segments Like Capacity, Type, End User, Distribution Channel , ARworks, CG Life, CubeZoo

The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.

Google Ads launches new promo code formats for Promotion Assets

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities

The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers.

Optimizing Bulk Email: Improving Sender Reputation with Amazon SES

Safeguard your organization’s reputation while sending bulk emails

10 Best AI Email Marketing Software Tools (January 2025)

Today's AI email marketing software tools can analyze behavior, predict engagement, and craft personalized content that resonates with each recipient. As businesses and brands seek deeper connections with their audiences, these top tools show us exactly how AI and smart automation are reshaping how brands connect with customers.

Digital Marketing Strategies and Trends for 2025

As we advance into 2025, the digital marketing landscape continues to evolve, demanding innovative strategies and the application of cutting-edge technologies. Businesses need to be agile and forward-thinking to maintain competitiveness and relevance. This extensive report examines key digital marketing trends and strategies, providing rich insights into how businesses can enhance their marketing effectiveness in 2025 and beyond.

Welcome emails lift KPIs: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.

Trends Shaping the Legal Marketing Industry in 2025

To succeed, I believe it’s crucial for law firms to involve decision-makers at all levels—executives, strategists, and department heads—to align on strategies that address these emerging trends.

Google: AI agents, multimodal AI, enterprise search will dominate in 2025

If 2024 was all about experimentation, 2025 will truly be the year enterprises scale AI, according to a new trends report from Google Cloud out today.

Double Opt-in Email Marketing: Importance and Setup Tips

Double opt-in flows respect privacy laws while growing a verified email subscriber base of engaged fans.

Microsoft’s AutoGen update boosts AI agents with cross-language interoperability and observability

Microsoft has updated its AutoGen orchestration framework so the agents it helps build can become more flexible and give organizations more control.

Why working with a digital marketing company is essential in 2025

Today, businesses need digital marketing to connect with their target audience. As technology continues to evolve in 2025, expect to face new set of challenges to keep up with trends and competition. Finding a reliable digital marketing partner can help your business deal with the changes and ensure that you stay relevant and profitable.

10 top priorities for CIOs in 2025

A new year brings new opportunities and fresh challenges. To better position your business to thrive in 2025, here’s what CIOs should prioritize over the next 12 months.

Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365

Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing strategies.

Why context-aware AI agents will give us superpowers in 2025

2025 will be the year that big tech transitions from selling us more and more powerful tools to selling us more and more powerful abilities. The difference between a tool and an ability is subtle yet profound. We use tools as external artifacts that help us overcome our organic limitations. From cars and planes to phones and computers, tools greatly expand what we can accomplish as individuals, in large teams and as vast civilizations.

Here’s what AI-powered startups need to succeed in 2025

In 2024, thousands of startups emerged built on the powerful capabilities of cutting-edge large language models (LLMs). Statistically speaking, only one-fifth will survive to the end of 2025. To make it beyond this year, these companies will need an edge.

Amazon offers ad tech to retailers in retail media land grab

Amazon offers ad tech to retailers in retail media land grab

AI transformation: 2025 predictions

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.

What Is Growth Marketing? Tips + Techniques

Growth marketing aims to drive efficient revenue by minimizing wasted efforts.

Upland Software Earns 75+ Badges in G2’s Winter 2025 Market Reports

AUSTIN, Texas--(BUSINESS WIRE)--Upland Software, Inc. (Nasdaq: UPLD), a leader in AI-enabled cloud software for digital transformation, today announced that it earned 76 badges in G2’s Winter 2025 market reports across its portfolio of solutions, up from 72 badges the previous quarter. AI knowledge management solutions, Upland RightAnswers and Upland Panviva, continue to rise, earning a significant number of badges. Upland BA Insight, AI enablement platform, and Upland Qvidian, AI-powered proposal management and response software, also received valued recognitions in their respective reports.

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