Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
5 quick ways Apple's AI tools can fine-tune your writing on the fly
With Apple Intelligence on your device, you can tap into the AI-based Writing Tools to proofread, revise, and summarize emails, notes, and other content.
Marketo unveils new email designer as part of January updates
The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
L-Soft Launches New Era with LISTSERV Maestro 12.0
Power All of Your Email Campaigns, Newsletters and Group Communications on a Single Comprehensive Platform
Email Marketing Is Great Again Thanks to This Platform
In the dynamic landscape of digital marketing, email continues to be a cornerstone for businesses aiming to connect with their audience. However, with inboxes flooded daily, capturing and retaining customer attention has become increasingly challenging. Enter Blings, a platform revolutionizing email marketing by integrating personalized, dynamic, and interactive video content, rejuvenating email campaigns’ effectiveness.
Top Three Most Important Aspects of Digital Marketing
Dan Purvis, Founder, and Director at Comms Axis Ltd. outlines what matters most in digital marketing: SEO, marketing automation and content
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
How India’s SaaS brands can create, scale and supercharge global growth
Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.
Google refines ad quality systems to improve user navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.
Samsung and Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology
Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.
How To Start a Newsletter To Earn Subscribers
This guide to how to start a newsletter will help you assemble emails that your customers will actually look forward to opening.
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
Why marketing should own sales enablement technologies
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.
47 Video Marketing Statistics for Ecommerce Business Owners
See key video marketing statistics—covering viewership, budgets, ROI, and trends—to help you shape an effective video strategy for your brand.
Top 5 Digital Marketing Jobs and How to Land Them
Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.
Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers
SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.
Master the Art of Digital Marketing: Strategies to Skyrocket Your Brand in 2025
The digital marketing landscape is constantly evolving. What worked yesterday might be obsolete tomorrow. Brands that stay ahead of the curve embrace new technologies, adapt to shifting consumer behaviors, and implement data-driven strategies. In 2025, the competition will be fiercer than ever, making it crucial to refine your approach. This guide will walk you through key strategies to amplify your brand’s reach, increase engagement, and drive conversions.
Email Newsletter Strategies: How to Engage Your Subscribers All Year Long
Let’s consider practical email newsletter strategies companies can adopt to engage subscribers all year and help reinforce sustainable customer relationships and unlock the true potential of email channels.
Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends
The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.
5 Key Digital Marketing Statistics to Improve Your Law Firm's Strategy in 2025
In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on emerging opportunities.