Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
10 Best AI Email Marketing Software Tools (January 2025)
Today's AI email marketing software tools can analyze behavior, predict engagement, and craft personalized content that resonates with each recipient. As businesses and brands seek deeper connections with their audiences, these top tools show us exactly how AI and smart automation are reshaping how brands connect with customers.
The Future of Email Marketing: Trends to Watch in 2024 and Beyond
With technology evolving and consumers demanding more, email marketing is evolving to new heights. New tools and strategies will take the email marketing campaign to the next level. For example, AMP technology can make emails more dynamic, and the growth of AI capabilities can help brands easily craft personalized pieces of content that create an unforgettable experience.
Smarter Ads, Bigger Impact: Why AI is the Missing Link in Digital Marketing
Have you considered what your AI digital marketing strategy will be for the new year and beyond?
How to leverage SendGrid Translation for global email marketing success
In today’s interconnected world, email marketing remains one of the most effective tools for reaching a global audience. However, communicating effectively with a diverse customer base brings challenges, especially when it comes to language barriers. That’s where SendGrid Translation comes in—a game-changing feature designed to make multilingual email communication seamless.
DiscoverMyBusiness Introduces Proven Google Advertising Strategies to Help Law Firms Succeed in 2025
January 14, 2025 /EINPresswire.com/ -- Law firms aiming to amplify their client base and revenue can no longer afford to ignore pay-per-click (PPC) advertising. DiscoverMyBusiness, a trailblazer in digital marketing solutions has released a comprehensive guide detailing the benefits and strategies of PPC advertising tailored specifically for the legal industry.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
How to reframe AI adoption to focus on outcomes, not tools
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
How to measure YouTube ad success with KPIs for every marketing goal
Optimize your YouTube ad strategy by focusing on the right metrics to align with your marketing objectives and prove ROI.
Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365
Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing strategies.
Top Ecommerce Automation Tools for 2024
When you run an ecommerce store, you can save time and energy by automating everything from inventory management to customer service.
How To Use Customer Intelligence To Grow Your Business
You can leverage customer intelligence data to improve customer satisfaction and boost sales—if you have a strong strategy.
7 Ideas to boost your 2025 digital marketing strategy
It can be difficult to stay competitive in an industry that evolves and changes as quickly as digital marketing. But with 2025 just on the horizon, now is the perfect time to reassess your strategy and identify areas where you can make changes.
Facebook global ad revenue to surpass $100B in 2024: WARC
Supporting the Meta-owned platform’s ad revenue growth are its investments in artificial intelligence and commerce.
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, infrastructure.
Digital marketing trends 2025 – what to look out for
Here’s a look at some of the key digital marketing trends shaping the next 12 months and how you can leverage.
How to Build a Vibrant Pinterest Following That Drives Sales
Pinterest is one of the strongest social media sales channels for e-commerce brands. Here’s how to make this platform work.
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
The effort running during Amazon’s “Thursday Night Football” has been key in helping attract repeat customers, says consulting CMO Marisa Thalberg.
Beyond Likes and Shares: Measuring True Digital Marketing ROI
Getting likes and shares on your posts feels great, right? But here’s the thing: those numbers don’t always mean your campaigns are actually making money. In the digital world, it’s easy to get caught up in flashy metrics that don’t show the full picture. If you’re ready to move beyond the surface and learn how to measure what really matters—your Return on Investment (ROI)—you’re in the right place. Let’s break it down, nice and simple!