Black Friday PPC strategy: Your competitive intelligence playbook
How leading retailers use competitive intelligence to navigate AI overviews, optimize shopping ads, and win market share.
Amazon DocumentDB Serverless database looks to accelerate agentic AI, cut costs
Now, AWS is taking the next step in the serverless transformation of its database portfolio with the general availability of Amazon DocumentDB Serverless. This brings automatic scaling to MongoDB-compatible document databases.
Mark Zuckerberg says ‘developing superintelligence is now in sight,’ shades OpenAI and other firms focused on automating work
Mark Zuckerberg says ‘developing superintelligence is now in sight,’ shades OpenAI and other firms focused on automating work
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
Apple reportedly has a 'stripped-down' AI chatbot to compete with ChatGPT in the works
Bloomberg reports that Apple has a dedicated team to create an in-house chatbot and search experience.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
How tiered strategies and smart tech are reshaping influencer marketing success
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage.
4 CTV challenges for B2B and how to overcome them
Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
How to vet AI tools for marketing: Key questions to ask
Before buying any AI tool, ask the right questions. Learn how to vet AI solutions for fit, ROI, data privacy, and integration across your marketing stack.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery.
Google's new AI tool Opal turns prompts into apps, no coding required
The Google Labs tool enables developers to create apps using natural language prompts and interactive visual aids.
Transform your content creation from chaos to consistent brilliance
Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency.
Over half of ad buyers are using generative AI for video creation: IAB
Nearly one-third of digital video ads are currently developed using the tech, with that share expected to jump to 39% in 2026.
You can use Claude AI's mobile app to draft emails, texts, and calendar events now - here's how
Claude's iOS and Android app will generate the templates for you, but you'll need to take additional steps to send or create them.
Email still leads the way in marketing: outshining billboards, TV ads, and other flashy campaigns
When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple Insurance, we’re looking at you.)
Web browsers are entering a new era where AI skills take over from extensions
“The browser is bigger than chat. It’s a more sticky product, and it’s the only way to build agents. It’s the only way to build end-to-end “workflows,” these were the comments of Perplexity CEO, Aravind Srinivas, in a recent interview. The Perplexity co-founder was talking about the future of web browsers, AI agents, and automations in web browsers.
Marketing methods respond to cookie and AI changes
Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.