Kumo’s ‘relational foundation model’ predicts the future your LLM can’t see
The generative AI boom has given us powerful language models that can write, summarize and reason over vast amounts of text and other types of data. But when it comes to high-value predictive tasks like predicting customer churn or detecting fraud from structured, relational data, enterprises remain stuck in the world of traditional machine learning.
Google Integrates Search Console Insights Into Main Platform
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard.
13 free tools for PPC campaign management
Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
IBM sees enterprise customers are using ‘everything’ when it comes to AI, the challenge is matching the LLM to the right use case
At VB Transform 2025 today, Armand Ruiz, VP of AI Platform at IBM detailed how Big Blue is thinking about generative AI and how its enterprise users are actually deploying the technology. A key theme that Ruiz emphasized is that at this point, it’s not about choosing a single large language model (LLM) provider or technology. Increasingly, enterprise customers are systematically rejecting single-vendor AI strategies in favor of multi-model approaches that match specific LLMs to targeted use cases.
LG continues positivity push with AI-powered ‘Radio Optimism’
An interactive platform allows consumers to create personalized songs for their loved ones and is meant to foster deeper connections in the digital era.
What is local SEO? Guide to ranking in local search results
Learn what local SEO is, how it works, and why it's vital for businesses. Discover strategies to boost visibility in Google’s local search and map pack.
These are the iOS 26 and iPadOS 26 updates you’ll actually use
With the dust settled from the hype around Apple’s WWDC 2025 event, I took a step back to really look at what could be some of the most useful updates coming to their different operating systems, mainly because, quite often, there are updates or added features.
Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization
Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.
Interactive emails give your sales funnel a competitive edge
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.
Gemini in Google Sheets now lets you type a prompt to tell it exactly what to do
Gemini isn't new to Sheets, but now it's directly in the cells.
For Replit’s CEO, the future of software is ‘agents all the way down’
“This is sort of like an almost semi-autonomous agent,” Masad said. “You can watch it, you can also go get a coffee and it’ll send you a notification when it’s ready to show you the future.”
Emergence AI’s CRAFT arrives to make it easy for enterprises to automate their entire data pipeline
New York City based startup Emergence AI, founded by former IBM researchers, previously made headlines for its impressive automated system that allows enterprises to type in a requested task in plain natural language and automatically create a fleet of agents.
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Do these 4 things before betting on AI in your business - and why
While AI can democratize access to information and boost worker productivity, business leaders at Snowflake Summit 2025 said you need to get a few key things right first.
AI can scale ads, but great creatives drive brand impact
Agentforce represents the shift from generative AI to agentic AI. Updated with details of the new Agentforce for Financial Services announcement.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
Uber Advertising brings Ride Offers to international markets
Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip.