How to start in Digital Marketing? A guide for 2025
Digital marketing has become the foundation of modern business strategy, and it’s only gaining momentum as we enter 2025. With the constant evolution of online platforms, from social media to search engine optimization (SEO), companies are increasingly focusing on digital channels to engage their target audience and drive business growth.
Marketo unveils new email designer as part of January updates
The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
SAP integrates Databricks to enhance AI readiness with new Business Data Cloud
German software giant SAP is pushing the bar on the data front to power next-gen AI use cases. The company today introduced Business Data Cloud (BDC), a new SaaS product that embraces lakehouse architecture to help teams enrich their SAP ecosystem data with external data assets from different source systems and drive long-term value.
Six Digital Marketing Trends for 2025 Every Small Business Should Know
Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.
GitHub Copilot previews agent mode as market for agentic AI coding tools accelerates
Agentic AI is all the rage today across multiple sectors, including application development and coding.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
How India’s SaaS brands can create, scale and supercharge global growth
Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.
Try Apple's new Invites app for planning your next event - here's how it works
Similar event invitation apps are out there, but none offer this level of integration with Apple's ecosystem.
What’s the difference between agentic AI and generative AI?
Two types of AI are dominating the conversation around artificial intelligence. That could change at the rate AI is moving.
4 Hotel Marketing Strategies for 2025
The hospitality industry isn’t just about providing services anymore — it’s about offering exquisite experiences and building lifelong memories. With the change in this landscape, hotel marketing strategies and hospitality marketing, in general, must address these shifts.
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
The top 50 genAI use cases in marketing
Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
47 Video Marketing Statistics for Ecommerce Business Owners
See key video marketing statistics—covering viewership, budgets, ROI, and trends—to help you shape an effective video strategy for your brand.
Top 5 Digital Marketing Jobs and How to Land Them
Digital marketing is one of the fastest-growing industries today, with companies relying on online platforms to reach their customers.
Ready to Grow Your E-Commerce Business in 2025? These AI-Centered Marketing Tips Will Help
In this edition of "Ask the Board," Alfred Chehebar, Founder of e-commerce platform ObjectsHQ, shares powerful artificial intelligence (AI)-focused marketing tips that can set your e-commerce venture up for success in 2025 and beyond.
Sitecore Supercharges Intelligent Digital Experience Platform and Content Management System for Marketers
SAN FRANCISCO, Feb. 19, 2025 /PRNewswire/ -- Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.
Predictive Analytics Methods to Improve Email Marketing
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.
The Next AI Tool in Your Arsenal Is Here — How AI PCs Will Make Businesses More Competitive
AI PCs are transforming business operations by integrating powerful AI capabilities — like automation, personalized user experiences and enhanced security — into scalable, energy-efficient devices.
ChatGPT's Deep Research tool can create reports from hundreds of online sources
There’s no two ways about it, there’s a newfound sense of urgency at OpenAI. Two days after releasing o3-mini to the world, the company made a surprise announcement on Sunday evening, revealing Deep Research. The new feature allows ChatGPT to find, analyze and synthesize hundreds of websites and online sources to create reports “at the level of a research analyst.”