AtData Launches Email Marketing Solutions on Snowflake Marketplace
New Access to AtData's Email Solutions Will Help Marketers Identify Active Email Addresses that are More Likely to Engage and Reach Consumers via Alternative Emails
A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.
The execution team’s role in a martech center of excellence
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.
YouTube Expands Creator Control Over Ad Partnerships
YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.
Can attention really drive campaign success?
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution, crucial.
MediaSense acquires R3 to expand global footprint, service capabilities
Growth in North America and Asia and creative and content management advisory capabilities informed MediaSense’s second acquisition in six months.
Snowflake Build: the 4 biggest announcements on Cortex AI and more
At this year’s annual BUILD conference, data architecture giant Snowflake went all in to give its customers advanced capabilities, including some long-previewed features, to easily mobilize their datasets to build and share powerful AI applications.
NASA’s AI Earth Copilot will take your questions about our planet
The AI tool is designed to make it easier to access and understand NASA’s database of information.
Operating Media Launches Comprehensive Digital Marketing Masters Program for 2025 in Mumbai
With a strong emphasis on emerging technologies like Artificial Intelligence (AI), Automation, e-commerce marketing, and new-age tools like Photoshop, Shopify, and mobile app creation, the course aims to create digital leaders who can drive success.
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
Wix Rolling Out AI-Powered Site Planning & Visualization Tool
Wix is rolling out an AI-powered site visualization tool that simplifies site planning and accelerates the transition to site launch.
5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.
The Ultimate Guide to Digital Marketing for Startups
Whether you’re bootstrapping or already securing funding, check out this digital marketing for startups guide to help you navigate the wild world of digital marketing.
How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.
Microsoft-backed startup debuts task optimized enterprise AI models that run on CPUs
A new enterprise AI focussed startup is emerging from stealth today with the promise of providing what it calls ‘task-optimized’ models that provide better performance at lower cost.
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
The delivery platform’s first work from Gut Miami reimagines a common childhood disappointment of being told there’s food at home.
Goodman Lantern Partners with HubSpot to Elevate Digital Marketing Services
Empowering tech businesses with advanced marketing automation, improved lead generation, and integrated solutions through strategic collaboration with HubSpot.
Nvidia AI Blueprint makes it easy for any devs to build automated agents that analyze video
Enterprises and public sector organizations around the world are developing AI agents to boost the capabilities of workforces that rely on visual information from a growing number of devices — including cameras, IoT sensors and vehicles.
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
“Give ‘I get you’ gifts” includes a variety of ads and experiences, including an anthem spot starring Waldo, of “Where’s Waldo?
Unleash the power of data, AI agents and humans to transform CX
Customer service is undergoing a rapid transformation, driven by evolving customer expectations and technological advancements. While AI and automation have been hailed as game-changers, the full promise of AI has yet to be universally realized. It’s time to change that and put an end to bad customer service once and for all.