#Data related marketing articles

6 Must-Know Digital Marketing Tips to Excel in 2025

This blog will give you six important digital marketing tips that will help you stand out in the online world.

Macy’s partners with Amazon for retail ads ahead of holiday season

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

How AI ‘digital minds’ startup Delphi stopped drowning in user data and scaled up with Pinecone

Each Delphi can draw from any number of books, social feeds, or course materials to respond in context, making each interaction feel like a direct conversation. Creators, coaches, artists and experts were already using them to share insights and engage audiences.

How to vibe code for PPC: Building a seasonality analysis tool

PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.

Excel's new Copilot function turns your prompts into formulas - how to try it

It's so much easier to create, summarize, and analyze data now - no complex manual formulas required.

AI Agents Revolutionize Digital Marketing by 2025: Efficiency vs. Ethics

AI agents are revolutionizing digital marketing by 2025, autonomously handling personalized campaigns, data analysis, and consumer interactions for unprecedented efficiency. However, ethical concerns and the risk of diminishing human creativity persist. Successful strategies will blend AI scalability with human oversight for empathetic, innovative outcomes.

How procedural memory can cut the cost and complexity of AI agents

A new technique from Zhejiang University and Alibaba Group gives large language model (LLM) agents a dynamic memory, making them more efficient and effective at complex tasks. The technique, called Memp, provides agents with a “procedural memory” that is continuously updated as they gain experience, much like how humans learn from practice.

ChatGPT is reportedly scraping Google Search data to answer your questions - here's how

OpenAI's in-house tools have real-time answering blind spots. The company's solution could be to patch it with Google's search index.

How To Leverage AI To Modernize B2B Go-To-Market

Reimagine your B2B go-to-market strategy by harnessing AI not just for efficiency, but to unlock transformative, revenue-driving capabilities.

MailGenius Launches AI Email Grader & Rewriter for Marketers

One of the best email deliverability software providers launches an AI Email Grader & Rewriter tool to boost conversions and sales across email campaigns.

Global expansion and hyperlocal focus redefine the next chapter of retail media networks

As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.

Why The Last Year Has Been The Biggest Challenge For CMOs

The CMO role just got harder. This piece outlines five survival areas to help marketing leaders steer through digital disruption.

How MLB is powering first-party data collaborations with Adobe

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

Facebook upgrades Professional Dashboard with new insights

The revamped dashboard equips creators with deeper insights, streamlined tools, and cross-device flexibility.

MessageGears wins “Best B2C Email Marketing Solution” in 2025 MarTech Breakthrough Awards Program

Prestigious international annual awards program recognizes standout marketing, advertising, and sales technologies around the world

Top Email Marketing Strategies for E-commerce in 2025

Email marketing remains vital for e-commerce in 2025, adapting to stricter rules with precision, personalization, and segmentation to drive engagement and conversions. Experts emphasize compelling subject lines, automation, urgency, A/B testing, AI tools, and value-driven loyalty programs. These strategies foster enduring customer relationships and boost sales.

Graph databases are exploding, thanks to the AI boom - here's why

Data-hungry AI applications are fed complex information, and that's where graph databases and knowledge graphs play a crucial role.

Marketing to American soccer fans: Here’s what the numbers say

With the World Cup heading to North America next year, marketers are presented with a unique opportunity.

From SEO to SXO: How Search Experience Optimization Is Transforming Digital Marketing

Through its search engine, consideration is given whether sites actually are enjoyed by people. Such a change has spawned an emerging methodology that refers to Search Experience Optimization (SXO).

How to make email automations work as hard as you do

Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations.

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