ChatGPT gets smarter: OpenAI adds internal data referencing
ChatGPT has finally added a long-requested feature for ChatGPT users: the ability to reference internal knowledge sources.
Google Demand Gen get new conversion tracking columns
Google Demand Gen introduces platform-comparable conversion columns meaning more accurate benchmark performance.
The open source Model Context Protocol was just updated — here’s why it’s a big deal
The Model Context Protocol (MCP)—a rising open standard designed to help AI agents interact seamlessly with tools, data and interfaces—just hit a significant milestone. Today, developers behind the initiative finalized an updated version of the MCP spec, introducing key upgrades to make AI agents more secure, capable and interoperable.
Artificial Intelligence and Digital Marketing: What the IAB 2025 Study Reveals
Interactive Advertising Bureau (IAB) has published its report “State of Data 2025:
Microsoft infuses enterprise agents with deep reasoning, unveils data Analyst agent that outsmarts competitors
The company announced Tuesday evening two significant additions to its Copilot Studio platform: deep reasoning capabilities that enable agents to tackle complex problems through careful, methodical thinking, and agent flows that combine AI flexibility with deterministic business process automation. Microsoft also unveiled two specialized deep reasoning agents for Microsoft 365 Copilot: Researcher and Analyst.
5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.
Anthropic is expanding Claude AI to the enterprise with domain-specific AI agents
A new partnership with Databricks is bringing Claude's AI models to help more than 10,000 companies create their own specialized AI agents.
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn introduces AI and automation tools to improve ad performance
JUYO Launches Inventive Marketing Software for Digital Entrepreneurs
JUYO has launched an inventive marketing platform to help digital entrepreneurs scale their brands effectively. Developed by Tellus Media, the platform provides digital marketers with advanced funnel-building tools, automated marketing capabilities, and access to targeted consumer data.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Beyond the basics: 7 digital marketing trends for hotels in 2025
In this article, we’ll explore 7 key trends driving this transformation - and why ignoring them could put your hotel at risk of falling behind.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
AI, SEO, and Client Success: 7 Agency Trends Defining the Year
Navigate the year with AI. From automating tasks and optimizing SEO to building authentic client connections and increasing visibility.
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
METASCALE improves LLM reasoning with adaptive strategies
A new framework called METASCALE enables large language models (LLMs) to dynamically adapt their reasoning mode at inference time. This framework addresses one of LLMs’ shortcomings, which is using the same reasoning strategy for all types of problems.
9 CRM trends for 2025: AI reshapes the customer equation
AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
Why SEO fundamentals are 10x more important now
Bread and butter SEO tactics aren't optional anymore. They’re essential. Here's why and how to thrive in an AI-driven world.