#Data related marketing articles

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

Spring Cleaning: Five Tips for Effective eMarketing & List Management

To help improve eMarketing list management processes and procedures, here are five tips and best practices we recommend to our clients:

LS Digital launches CoMMeT for advertisers and marketers

LS Digital, a leading independent digital marketing transformation (DMT) company, announced the launch of CoMMeT, a technology for programmatic marketing. CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimization and measurement process.

Three Case Studies in Integrating Contact Management with Segmented Email Marketing

In marketing, we talk about segmentation. We talk about contact management. We don’t often talk about how important it is to use the two together. Heidi Tolliver-Walker documents three examples that showcase just how powerful the transition from a nonintegrated to an integrated solution can be.

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

Everlytic launches new playbook for email marketing success

New year, same email marketing stats? Everlytic has launched a guide to remedy this.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

Tuta Mail adds new quantum-resistant encryption to protect email

Tuta Mail has announced TutaCrypt, a new post-quantum encryption protocol to secure communications from powerful and anticipated decryption attacks.

How To Win Deals In The High Tide Of Overwhelming Sales Emails

This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.

How to keep your marketing automation campaigns from ruining your week

Safeguard your marketing automation campaigns and prevent embarrassing mishaps with these essential checks.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Why is email marketing becoming more effective in 2023?

Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years

CPG Marketing Embraces New Models for Digital Transformation

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).

MailDex Adds Email Export to PST File

MailDex email manager for Windows helps companies and individuals manage their email history.

Mobile Marketing: The Key to Success in Today’s Digital Era

In this article, we’ll talk about how important mobile marketing is in today’s digital world. You can find out more about digital marketing at https://blog.partners1xbet.com/.

Personalize Your Digital Marketing in 2024 - The Mindhack Part 2

Target every channel. Leverage customer data, responsibly. Embrace the power of AI.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

Unlocking Success With Digital Marketing for Your B2B Business

Businesses are constantly seeking creative ways to remain ahead of the curve and spur development in the fast-paced digital world today. This is particularly true in the realm of business-to-business (B2B) marketing, where digital marketing has emerged as a game-changer. Social media and the ever-changing industry have made it easier to build ties with other businesses. Gone are the days of in-person conferences and physical RSVPs – now, any successful marketing strategy is social media-centric. There is no denying on the influence of digital marketing on the changing relationships between different industries, and a wealth of data attests to its efficacy. In this article, we will delve into how B2B marketplaces like ExportersIndia.com are benefiting from utilizing digital marketing services to elevate your B2B enterprise to the next level.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Email Encryption Software Market Size to Reach $10.5 Billion, by 2032 at 13.9% CAGR: Allied Market Research

Emphasis on cutting-edge technologies to enable encryption, growth in demand for effective communication medium, increase in demand for mobile encryption solutions, and stringent data protection regulations and policies by government authorities are the major factors that drive the growth of the global email encryption software market.

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