Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement
In 2025, B2B marketing continues to evolve, shaped by shifting trends and emerging technologies including generative AI. A well-executed email marketing strategy remains a cornerstone of successful digital marketing efforts. But what separates a high-performing email campaign from one that falls flat? The key lies in cultivating a robust, dynamic B2B email marketing database by building trusted relationships.
AI is transforming GTM teams into fiduciary powerhouses
Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
SAP integrates Databricks to enhance AI readiness with new Business Data Cloud
German software giant SAP is pushing the bar on the data front to power next-gen AI use cases. The company today introduced Business Data Cloud (BDC), a new SaaS product that embraces lakehouse architecture to help teams enrich their SAP ecosystem data with external data assets from different source systems and drive long-term value.
L-Soft Launches New Era with LISTSERV Maestro 12.0
Power All of Your Email Campaigns, Newsletters and Group Communications on a Single Comprehensive Platform
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated with data from Buffer that found Threads outpaces X in user engagement.
Exponential Growth Expected for Healthcare Digital Marketing Market With Complete SWOT Analysis by Forecast From 2025 to 2032
The healthcare digital marketing market is estimated to be valued at USD 2.53 Billion in 2024 and is expected to reach USD 13.1 Billion by 2031, growing at a compound annual growth rate (CAGR) of 26.5% from 2024 to 2031.
LinkedIn launches two tools to enhance marketing attribution
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR).
How AI makes marketing data more accessible and actionable
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
Beyond the hype: 4 use cases that show what’s actually working with gen AI
The early part of 2024 was disappointing when it comes to ROI, says Traci Gusher, data and analytics leader at EY Americas. “But now we’re actually starting to see real benefits,” she says. “Some of the best use cases I’ve seen have been in marketing, and that’s just one area.” According to experts and other survey findings, in addition to sales and marketing, other top use cases include productivity, software development, customer service.
Marketing Expert Esha Persad on the 2025 Digital Marketing Trends to Watch
Marketing is an ever-evolving landscape, especially in the digital age, and staying ahead of trends is critical for success. Marketing expert Esha Persad from Seminole, Flordia who has spent over a decade executing impactful campaigns across industries, offers a compelling look at what to expect in 2025.
A Stytch in time: Connected Apps untangles authorization tie-ups for AI agents
AI agents are set to change ID authorization: As they integrate behind the scenes, they will need to move seamlessly between different apps on our behalf, and not get continually halted by login screens.
Did Meta Platforms Just Say "Checkmate" to Nvidia?
One artificial intelligence (AI) stock that got off to a scorching start this year is social media juggernaut Meta Platforms (NASDAQ: META). Just a couple of weeks ago, Meta's leadership told investors that 2025 is going to be a jam-packed year as the company seeks to continue moving aggressively on its AI roadmap.
Legiit Analyzes SEO Marketplace Trends Driving Digital Marketing Future
Legiit reports that surging demand for SEO marketplaces is reshaping digital marketing and driving businesses toward expert-led solutions.
The essential digital marketing trends to watch in 2025
In this blog, we’ll give you a sneak peak into some of the key digital marketing trends from the report. We also outline some actionable pro tips for you to make an impact with your digital marketing campaigns in 2025.
Gemini Advanced can now recall your past conversations to inform its responses
The feature is rolling out first in English before becoming available in other languages.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Predictive Analytics Methods to Improve Email Marketing
Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time.
Researchers find you don’t need a ton of data to train LLMs for reasoning tasks
Large language models (LLMs) can learn complex reasoning tasks without relying on large datasets, according to a new study by researchers at Shanghai Jiao Tong University. Their findings show that with just a small batch of well-curated examples, you can train an LLM for tasks that were thought to require tens of thousands of training instances.
How to Learn Digital Marketing in 2025
Digital Marketing is a broad and dynamic field encompassing various strategies and techniques to promote products, services, or brands using digital channels. Unlike traditional marketing, which relies heavily on offline methods, digital marketing leverages the power of the internet and electronic devices to reach a wider audience and engage with potential customers.
Master the Art of Digital Marketing: Strategies to Skyrocket Your Brand in 2025
The digital marketing landscape is constantly evolving. What worked yesterday might be obsolete tomorrow. Brands that stay ahead of the curve embrace new technologies, adapt to shifting consumer behaviors, and implement data-driven strategies. In 2025, the competition will be fiercer than ever, making it crucial to refine your approach. This guide will walk you through key strategies to amplify your brand’s reach, increase engagement, and drive conversions.